Disainilahendus Joy of Playing Bränd Identiteet, autor Squared

Disainilahendus Joy of Playing Bränd Identiteet, mille autor on Squared, on kõrgelt hinnatud 2022 auhinna Pronksauhind A' Design Award võitja konkursi kategoorias Graafika, illustratsiooni ja visuaalse kommunikatsiooni disain.

PronksGraafika· 2022

Joy of Playing Bränd Identiteet

disainer: Squared

Klient: Balin

Auhind Pronksauhind A' Design Award kategoorias Graafika

15,918

Kinnitatud auhinna võitja

Kinnita auhinna staatus disainile #140424

Avasta kohe Vaata A' Design Award lehel Pressiteade Auhinna märgis

Värvid

Disain

Teosest Joy of Playing Bränd Identiteet

Mängurõõm on brändi identiteet, mis on loodud ettevõttele Balin, mis toodab mänguasju lastele. Identiteet hõlmab logo, brändingu elemente, pakendit ning mänguasjade ja tegelaste värve ja vorme. Visuaalne keel on minimalistlik, kasutades lihtsaid vorme, piiratud värvipaletti ja akvarellillustratsioone. Igal mänguasja tegelasel on nimi ja lugu, mis aitab lastel luua emotsionaalse sideme. Valitud materjalide hulka kuuluvad puit, vineer, paber, orgaaniline puuvill ning vee- ja taimepõhised värvid.

Tunnustus

Auhinnast Pronksauhind A' Design Award

Joy of Playing Bränd Identiteet on Pronksauhinna A' Design Award võitja, väga prestiižikas tunnustus, mis antakse silmapaistvatele disainidele, mida iseloomustavad loovus, leidlikkus ja teravmeelsus. Pronksvõitjad on küllaldaselt osavad ja tabavalt loovad teosed, mis kinnitavad oma disainerite laia kogemust, kujutlusvõimet ja leidlikkust. Joy of Playing Bränd Identiteet peaks olema kõrgelt hinnatud, imetletud ja armastatud objekt, mis on märkimisväärselt professionaalne ja uuenduslik. See Pronksauhinna A' Design Award võidudisain ühendab parimaid tavasid kunstis, teaduses, disainis ja tehnoloogias ning on suurepärane oma detailidele pööratud tähelepanu poolest. Joy of Playing Bränd Identiteet rahuldab suurepäraselt vajadusi, puudutab soove, võlub tundeid ja pakub huvi uudishimule.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: Balin is a brand offering beautifully crafted toys that educate, inspire and delight.

We developed all aspects of their communication: from the design of their logo and branding assets to the colors and shapes of their toys and characters... and then we brought them to life in a series of charming illustrations. Each character has a name and story behind, helping to build an emotional connection with children.
Sildid: branding, brandidentity, visualcommunication, graphicdesign, kids, empathy, emotionalconnection, illustration, craft, design
Tootmistehnoloogia: All materials, as well as for the toys production, as well as for the branding and packaging used are selected from the highest quality sustainable, harmless and recyclable. Wood, plywood, harmless water and plant based paints, paper, organic cotton.
Disainiülesanne: The hardest to achieve was the balance between minimalism, plain shapes, a reduced color scheme and at the same time giving a positive, child appealing look and cuteness of the products and identity.
Uurimistöö: The research we performed was not that much design based, but we explored some topics that are related to the brand purpose: Active Play and its physical, cognitive and emotional benefits on children; Social Awareness and how to foster knowledge about environmental issues through play experience, Emotional Intelligence and the importance of social and emotional skills that children of today lack.
Inspiratsioon: Balin is a brand with purpose.

Their aim is to promote healthy active play, develop social and emotional skills and foster knowledge about the environment through fun and engaging play experience.

They needed an identity, look and feel coherent with their brand purpose, values and beliefs. That is why we developed an authentic, positive and fun visual language based on minimalistic aesthetics and topped with heartmelting aquarelle illustrations.
Projekti kestus: The process of creating the whole visual style of product and visual communication was long and exhaustive, starting from mid 2020 and finished somewhere late 2021.
Tööprotsess: All toy characters have a name and story behind, helping to build an emotional connection with children. They are further brought to life in a series of charming aquarelle illustrations.
Meeskonnaliikmed: Creative Director - Yana Okoliyska