Disainilahendus Bank of England Visuaalne identiteet, autor Matteo Ruisi and Peter McCabe

Disainilahendus Bank of England Visuaalne identiteet, mille autor on Matteo Ruisi and Peter McCabe, on kõrgelt hinnatud 2022 auhinna Hõbeauhind A' Design Award võitja konkursi kategoorias Graafika, illustratsiooni ja visuaalse kommunikatsiooni disain.

HõbeGraafika· 2022

Bank of England Visuaalne identiteet

disainer: Matteo Ruisi and Peter McCabe

Klient: Bank of England

Auhind Hõbeauhind A' Design Award kategoorias Graafika

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Värvid

Disain

Teosest Bank of England Visuaalne identiteet

Keskpanga jaoks disainimine tähendab tasakaalu leidmist tehnilise ja tundliku informatsiooni, personalipoolsete väljundite, kaasahaarava üldkommunikatsiooni ja erinevate regulatsioonide vahel. Seda pole lihtne saavutada ja see põhineb delikaatsetel sisemistel dünaamikatel. Uus identiteet on välja töötatud koos inimestega, kes seda kasutavad, tasakaalustades kõiki kommunikatsiooni aspekte. See keskendub laiema avalikkuseni jõudmisele ligipääsetava, asjakohase, struktureeritud ja eristuva lähenemisega. Neid põhiprintsiipe on kasutatud disainisuunana kõigi visuaalsete materjalide puhul.

Tunnustus

Auhinnast Hõbeauhind A' Design Award

Bank of England Visuaalne identiteet on Hõbeauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse tipptasemel, suurepärastele ja muljetavaldavatele disainidele. Hõbevõitjad on ülimalt säravad ja erakordselt loovad tööd, mis illustreerivad oma disainerite silmapaistvat kogemust, annet ja teravmeelsust. Bank of England Visuaalne identiteet peaks olema imeline, eeskujulik töö, mis on märkimisväärselt professionaalne ja sügavalt uuenduslik. See Hõbeauhinna A' Design Award võidudisain on väga tähelepanuväärne, imetletud leiutis, mis toob kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. Bank of England Visuaalne identiteet on laialdaselt kadestatud looming, mis äratab soove, tekitab positiivseid tundeid ning süütab hämmastust ja imestust.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: The new visual identity for the Bank of England has been designed following four key principles: accessibility, relevance, structure, distinctiveness.
The new logo is designed with a dyslexia friendly type. The Britannia seal is more welcoming and inclusive. Colours are inspired by the notes. Photography depicts the design of the Bank's notes. Charts and diagrams have been created together with wider staff.
Accessibility charities have been consulted at different stages.
Mõõtmed ja pakend: Not applicable
Sildid: Accessible, relevant, structured, distinctive, optimised, simple, balanced
Tootmistehnoloogia: Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Adobe After Effects, Frontify.com, HTML and CSS.
Disainiülesanne: The biggest challenge was to define an effective balance between accessible contents, very technical and sensitive information, staff-led outputs, chart design, and engaging general communications.
The project has been entirely managed in-house, to get the opportunity to involve wider staff in delicate aspects of the design process. This approach has guaranteed the simplification and optimisation of the design process.
Uurimistöö: The most effective way for the Bank to be understood lies in the accessibility aspect. The content the Bank produces is very technical, and difficult to understand. Sometimes even for a trained audience.
Accessibility experts have been involved at different stages. They've contributed to the definition of a creative strategy and a design solution that improves the readability of the Bank contents, especially regarding charts.
Inspiratsioon: The Bank of England has recently embraced new forms of communicating. Its vision is to be open, inclusive, and straightforward to reach a wider audience. However, it is hard to conjugate staff-led technical outputs and general communications in a manner that the visuals meet the vision consistently.
To solve that, the visual identity has been brought more in line with the Bank's values, purpose, and mission to get closer to the public it serves.
Projekti kestus: The project started in 2020 during the pandemic, and it has been entirely done remotely. This has facilitated interaction with all relevant teams.
It has been published on 3 March 2022.
Tööprotsess: The new visual identity system has been designed in collaboration with Bank of England staff. This has greatly benefited the effectiveness of the design outputs.
Logo, colours, and typography has been designed to be relevant, distinctive, and accessible, especially for colour-blind people and people with dyslexia.
A comprehensive online brand portal has been created for staff and designers to use.
The Bank produces thousands of charts every year, therefore a one-size-fits-all template for the charts has been designed.
A new CSS has been introduced to enhance accessibility.
Meeskonnaliikmed: Lead Designer: Matteo Ruisi
Designer: Peter McCabe
Piltide autorid: Image #2: Illustrator Chris Mitchell
Image #3: Photographer Lee Funnell
Video Credits: Nicholas Flanagan
Copyrights The Governor and Company of the Bank of England. All Rights Reserved.