Disainilahendus BTY Brand Identity Logo ja rakendused, mille autor on Etude Digital, on kõrgelt hinnatud 2022 auhinna Pronksauhind A' Design Award võitja konkursi kategoorias Graafika, illustratsiooni ja visuaalse kommunikatsiooni disain.

PronksGraafika· 2022

BTY Brand Identity Logo ja rakendused

disainer: Etude Digital

Klient: BTY Group

Auhind Pronksauhind A' Design Award kategoorias Graafika

23,939

Kinnitatud auhinna võitja

Kinnita auhinna staatus disainile #138763

Avasta kohe Külasta lehte Vaata A' Design Award lehel Pressiteade Auhinna märgis

Värvid

Disain

Teosest BTY Brand Identity Logo ja rakendused

BTY brändi identiteet on logo ja rakenduste programm, mis on loodud BTY Groupi jaoks. Logomärk on analüütiline ja matemaatiline tõlgendus hetkest, mil gennaker-puri avaneb. Disain viitab ka murrangule, mille gennaker-puri purjetamisvõistlustesse tõi. Märk kehastab tulevikku, kus inimesed juhivad tehnoloogiat. Enne soovitud geomeetria saavutamist digitaalses vormis loodi ja täiustati üle 300 pliiatsiskitsi. Peamine värv on must, mida toetavad heledad värvitoonid. Must-valge vorm võimaldab lihtsat reprodutseerimist paljudel eri pindadel.

Tunnustus

Auhinnast Pronksauhind A' Design Award

BTY Brand Identity Logo ja rakendused on Pronksauhinna A' Design Award võitja, väga prestiižikas tunnustus, mis antakse silmapaistvatele disainidele, mida iseloomustavad loovus, leidlikkus ja teravmeelsus. Pronksvõitjad on küllaldaselt osavad ja tabavalt loovad teosed, mis kinnitavad oma disainerite laia kogemust, kujutlusvõimet ja leidlikkust. BTY Brand Identity Logo ja rakendused peaks olema kõrgelt hinnatud, imetletud ja armastatud objekt, mis on märkimisväärselt professionaalne ja uuenduslik. See Pronksauhinna A' Design Award võidudisain ühendab parimaid tavasid kunstis, teaduses, disainis ja tehnoloogias ning on suurepärane oma detailidele pööratud tähelepanu poolest. BTY Brand Identity Logo ja rakendused rahuldab suurepäraselt vajadusi, puudutab soove, võlub tundeid ja pakub huvi uudishimule.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: BTY’s new logomark is an analytical & mathematical interpretation of the moment a Gennaker Sail gets deployed. It is also inspired by the disruption that a Gennaker sail brought to the sailboat racing world.

This logomark represents the excitement of a
more purposeful future, a future of people leading technology, not the other way around.
Mõõtmed ja pakend: A brand identity built using black as the main colour, supported by bright, vivid colours that stand out in an industry full of muted colours
Sildid: logo, brand identity, logomark, symbol, graphics, layout
Tootmistehnoloogia: Over 300 sketches done in pencil first. Further refinement in electronic media until desired geometry was achieved.
Disainiülesanne: We had a clear vision that we needed the brand identity to represent that perfect marriage between technology and the people leading it. We knew the sail racing world was the greatest source of inspiration as radical changes have taken place in sail design.
Uurimistöö: In growing cities worldwide, BTY’s award-winning independent professional services push the built environment forward through viable projects that provide the foundation for thriving and sustainable communities by focusing on:

The Future. With the exponential revolution that computing power and artificial intelligence are bringing to our lives, we need to ensure that all decisions shaping the communities of the future are rooted in:

Real Intelligence. BTY takes a stand against artificial intelligence by understanding that it is a tool and not the end game. The critical decisions shaping humanity’s future will have to come from:

Human Capital. BTY believes in people that act locally yet think globally. People that are hungry to make the world a better place and have the drive and intelligence to do so. BTY believes that its role in shaping the communities of the future is to serve as a:

Catalyst. BTY understands its purpose to be an agent of progress and innovation by providing real intelligence to transform the built environment for people, the planet, and collective prosperity.
Inspiratsioon: BTY’s new logomark is an analytical & mathematical interpretation of the moment a Gennaker Sail gets deployed. It is also inspired by the disruption that a Gennaker sail brought to the sailboat racing world.
This logomark represents the excitement of a
more purposeful future, a future of people leading technology, not the other way around.
Projekti kestus: On going project. New brand identity launched in January. A few different brand touchpoint are still under development.
For example, the revised website is not complete yet. This brand identity is being rolled out across four continents.
Tööprotsess: By being designed in black and white the logo can be implemented in a different set of substrates and colours that are appropriate not just to all cultures, but it also becomes easy to reproduce everywhere regardless of any technical restrictions by printers in each location.
Meeskonnaliikmed: Gonzalo Alatorre, Creative Director
Yvone Hsu, Designer
Ben Regan, Designer
Katie Date, Designer