Disainilahendus Hocan Healthy Ettevõtte identiteet, mille autor on Guangzhou Cheung Ying Design Co. Ltd., on kõrgelt hinnatud 2022 auhinna Pronksauhind A' Design Award võitja konkursi kategoorias Graafika, illustratsiooni ja visuaalse kommunikatsiooni disain.
PronksGraafika· 2022
Hocan Healthy Ettevõtte identiteet
disainer: Guangzhou Cheung Ying Design Co. Ltd.
Klient: Guangzhou Cheung Ying Design Co., Ltd.
Auhind Pronksauhind A' Design Award kategoorias Graafika
Kinnitatud auhinna võitja
Kinnita auhinna staatus disainile #137537Disain
Teosest Hocan Healthy Ettevõtte identiteet
Hocan Healthy on ettevõtte identiteet, mis on loodud vesiniku ja hapniku tervisetehnoloogia toodete brändile. Logo taandab vesiniku molekuli lihtsaks ringiks. Positiivsed ja negatiivsed vormid näitavad muutust vee ja vesiniku vahel ning väljendavad brändi tegevusvaldkonda. Peamise värvina kasutatakse tehnoloogilist sinist tooni, mis on kombineeritud kolmemõõtmelise modelleerimisega. Logo saab liikuda kahemõõtmeliste ja kolmemõõtmeliste vormide vahel erinevatel materjalidel ja tehnoloogiatel, jäädes samal ajal äratuntavaks. Visuaalne süsteem on loodud vektorformaadis, sobides nii trüki- kui digitaalmeediasse.
Tunnustus
Auhinnast Pronksauhind A' Design Award
Hocan Healthy Ettevõtte identiteet on Pronksauhinna A' Design Award võitja, väga prestiižikas tunnustus, mis antakse silmapaistvatele disainidele, mida iseloomustavad loovus, leidlikkus ja teravmeelsus. Pronksvõitjad on küllaldaselt osavad ja tabavalt loovad teosed, mis kinnitavad oma disainerite laia kogemust, kujutlusvõimet ja leidlikkust. Hocan Healthy Ettevõtte identiteet peaks olema kõrgelt hinnatud, imetletud ja armastatud objekt, mis on märkimisväärselt professionaalne ja uuenduslik. See Pronksauhinna A' Design Award võidudisain ühendab parimaid tavasid kunstis, teaduses, disainis ja tehnoloogias ning on suurepärane oma detailidele pööratud tähelepanu poolest. Hocan Healthy Ettevõtte identiteet rahuldab suurepäraselt vajadusi, puudutab soove, võlub tundeid ja pakub huvi uudishimule.
Disaini taustal
Pressimaterjalid
Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.
- Unikaalsed omadused
- As a provider of hydrogen and oxygen health technology industry, the upgraded 'Hocan healthy' is concise, modern and full of technology in the overall visual effect. With the increasing role of three-dimensional dynamic aesthetics in conveying brand personality, not only does the logo become an image symbol of the coexistence of business and art, which highlights the brand personality, but also is more suitable for digital communication, and invisibly outputs a deeper brand awareness.
- Mõõtmed ja pakend
- The logo and visual system are designed in vector format to make it suitable for different sizes of digital and printed media. In order to prevent the mis-production of any items, we have prepared a comprehensive brand logo guidelines manual.
- Sildid
- Logo, Branding, Visual Identity, Graphic Design, Interior Design
- Tootmistehnoloogia
- To create a consistent visual system, all the necessary PMS color codes were provided for printed and digital media. In addition, RAL equivalents of these colors and fabric colors were also selected for the interior space.
- Disainiülesanne
- The most challenging part of this project was to find a suitable design language to effectively visualize abstract ideas and interpret the temperament and connotation of the brand.
- Uurimistöö
- According to analysis, most of the brands in the same field are showing signs of disorder, slowness and weakness, and lack of brand awareness. Therefore, Hocan healthy has ushered in a comprehensive upgrade, and the new visual identity presents a three-dimensional form, establishing a strong visual anchor to describe the brand's belief in innovation and bringing consumers a modern and fresh visual experience.
- Inspiratsioon
- Hocan healthy mainly develops intelligent technology products around 'hydrogen drinking water, hydrogen breathing and hydrogen health care'. In the design of the logo, we summarized the 'hydrogen molecule' into a more focused circle, showing the change process between water and hydrogen in the form of positive and negative shapes, and skillfully expressing the industrial features of the brand. Boldly use technology blue as the main color, and cooperate with three-dimensional modeling to make it significantly different from similar brands and increase consumer attention.
- Projekti kestus
- The project started in April 2021 in Guangzhou and finished in October 2021 in Guangzhou, and was exhibited in November 2021 in Guangzhou.
- Tööprotsess
- The design creates a unified brand image system. Whether it is in the early stage, the design process, and the implementation, the brand spirit can run through, and it is inseparable from the strongest cooperation between design and craftsmanship. The new logo can continuously switch between two-dimensional and three-dimensional in terms of changes in different materials and processes, but it always remains recognizable. Its flexible three-dimensional shape is full of vitality and possibility.
- Meeskonnaliikmed
- Creative Director: Zhiji Dong
Designer: Lu Gu
Sponsoreeritud
Avasta rohkem kui Designers.org
Avasta tooteid, teenuseid ja võimalusi meie reklaamipartneritelt.
Avasta rohkem
Seotud disainid
Avasta rohkem auhinnatud disaine samast kategooriast, valitud kvaliteedi alusel.
