Disainilahendus ZhenYue Logo ja brändi identiteet, mille autor on Guangzhou Cheung Ying Design Co. Ltd., on kõrgelt hinnatud 2022 auhinna Pronksauhind A' Design Award võitja konkursi kategoorias Graafika, illustratsiooni ja visuaalse kommunikatsiooni disain.

PronksGraafika· 2022

ZhenYue Logo ja brändi identiteet

disainer: Guangzhou Cheung Ying Design Co. Ltd.

Klient: Guangzhou Cheung Ying Design Co., Ltd.

Auhind Pronksauhind A' Design Award kategoorias Graafika

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Kinnita auhinna staatus disainile #137424

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Värvid

Disain

Teosest ZhenYue Logo ja brändi identiteet

ZhenYue on logo ja brändi identiteet, mis on loodud kuivatatud toiduainete jaemüüjale. Logo ühendab endas traditsioonilise bambusest kuivatussõela kuju ja punutud mustri. Brändinime tähed on omavahel läbi põimunud ja seotud, mistõttu paigutus meenutab sõelas kokku kogutud kuivatatud toiduaineid. Brändi värvina valiti oranž, mis väljendab traditsioonilist käsitööd ja soojust. Identiteet on joonistatud vektorformaadis ning rakendatud jaemüügipakenditel, müügipunktides, veebipoodides ja reklaamis. Trükitud materjalidel on kasutatud kuldfoolium- ja siiditrükitehnikat.

Tunnustus

Auhinnast Pronksauhind A' Design Award

ZhenYue Logo ja brändi identiteet on Pronksauhinna A' Design Award võitja, väga prestiižikas tunnustus, mis antakse silmapaistvatele disainidele, mida iseloomustavad loovus, leidlikkus ja teravmeelsus. Pronksvõitjad on küllaldaselt osavad ja tabavalt loovad teosed, mis kinnitavad oma disainerite laia kogemust, kujutlusvõimet ja leidlikkust. ZhenYue Logo ja brändi identiteet peaks olema kõrgelt hinnatud, imetletud ja armastatud objekt, mis on märkimisväärselt professionaalne ja uuenduslik. See Pronksauhinna A' Design Award võidudisain ühendab parimaid tavasid kunstis, teaduses, disainis ja tehnoloogias ning on suurepärane oma detailidele pööratud tähelepanu poolest. ZhenYue Logo ja brändi identiteet rahuldab suurepäraselt vajadusi, puudutab soove, võlub tundeid ja pakub huvi uudishimule.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: ZhenYue is a dried foods retailer with the aim of restore the essence of food. In order to better empower the new consumption experience of the company and strengthen the stickiness between consumers and the brand, the new brand standard color selects orange, which is conveys the traditional craftsmanship and enthusiastic visual language of the product. Through the visual combination of the new logo and extended graphics, the overall vision brings a strong penetrating power, which is unified and stylish, and further enhances consumer confidence.
Mõõtmed ja pakend: The logo and visual system are designed in vector format to make it suitable for different sizes of digital and printed media. In order to prevent the mis-production of any items, we have prepared a comprehensive brand logo guidelines manual.
Sildid: Logo, Branding, Packaging, Visual Identity, Graphic Design
Tootmistehnoloogia: Logo and graphics are adapted in many scenes, such as business card, badge, notebook, gift package, canvas bag, etc. The process involves foil gold, screen printing.
Disainiülesanne: The difficulty of the work is that the brand has a wide range of dried foods products, and hundreds of products with design issues such as blurred labels, inconsistent packaging, and visual inconsistency in the overall image. Therefore, the new image upgrade design must be flexible enough to support different audiences and category diversity.
Uurimistöö: In-depth research was conducted on the production process of traditional dried foods. In addition, the understanding and needs of dried foods in the daily life of the city and its people were analyzed. All this makes us clear the direction of brand upgrade. It redefines the essence of the brand, its differentiated attributes, values, the personality archetype of the brand and its main purpose. A design system that simultaneously displays the overall image of the brand and the unique attributes of the product is constructed.
Inspiratsioon: As one of the characteristic traditional crafts in China, the most significant feature of dried foods is that it is dehydrated by slow drying in the sun. Therefore, in the design of the new brand logo, the traditional bamboo sieve drying form and the weaving process are combined, and the brand name letters "z, h, e, n, y, u, e " are interspersed and linked to each other, so that the arrangement form of each letter makes it look like the collection of different dried foods in the bamboo sifter, which interprets the connotation of the brand name of " ZhenYue ", and brings out the beautiful meaning of " ZhenYue Selection, High-quality Gathering" as a whole.
Projekti kestus: The project started in June 2020 in Guangzhou and finished in September 2021 in Guangzhou.
Tööprotsess: The new brand identity is designed for product retail packaging, sales outlets, online stores and advertising.
Meeskonnaliikmed: Creative Director: Zhiji Dong
Designer: Lu Gu
Piltide autorid: Guangzhou Cheung Ying Design Co., Ltd..