Disainilahendus Zaku Inc. Ettevõtte Identiteet, autor Nobuya Hayasaka

Disainilahendus Zaku Inc. Ettevõtte Identiteet, mille autor on Nobuya Hayasaka, on kõrgelt hinnatud 2022 auhinna Hõbeauhind A' Design Award võitja konkursi kategoorias Graafika, illustratsiooni ja visuaalse kommunikatsiooni disain.

HõbeGraafika· 2022

Zaku Inc. Ettevõtte Identiteet

disainer: Nobuya Hayasaka

Klient: Arica Design Inc

Auhind Hõbeauhind A' Design Award kategoorias Graafika

43,224

Kinnitatud auhinna võitja

Kinnita auhinna staatus disainile #127734

Külasta lehte Vaata A' Design Award lehel Pressiteade Auhinna märgis

Värvid

Disain

Teosest Zaku Inc. Ettevõtte Identiteet

Sellel sümbolil on kaks tähendust. See on ettevõtte nimi ja ettevõtte tunnuslause. See koosneb jaapani kanji märkide tüpograafiast, mille ettevõtte nimes on zaku. Kanji sisaldab ka tähendust luua. Hea käe siluett moodustatakse selle tegelase abil, mis tähendab loomist. Nii väljendatakse ettevõtte loosungit Hea loomine ühes märgis. Sümbolmärk väljendab ettevõtte pühendumust luua maailmas head läbi loominguliste meetmete.

Tunnustus

Auhinnast Hõbeauhind A' Design Award

Zaku Inc. Ettevõtte Identiteet on Hõbeauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse tipptasemel, suurepärastele ja muljetavaldavatele disainidele. Hõbevõitjad on ülimalt säravad ja erakordselt loovad tööd, mis illustreerivad oma disainerite silmapaistvat kogemust, annet ja teravmeelsust. Zaku Inc. Ettevõtte Identiteet peaks olema imeline, eeskujulik töö, mis on märkimisväärselt professionaalne ja sügavalt uuenduslik. See Hõbeauhinna A' Design Award võidudisain on väga tähelepanuväärne, imetletud leiutis, mis toob kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. Zaku Inc. Ettevõtte Identiteet on laialdaselt kadestatud looming, mis äratab soove, tekitab positiivseid tundeid ning süütab hämmastust ja imestust.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: This symbol has two meanings. It is the company name and the company slogan.

It consists of the typography of Japanese kanji characters, which read "zaku" in the company name. The combination of "signature and seal" in the mark will make Japanese people who see this design recognize it as kanji.

The kanji also contains the meaning of "to create.
The silhouette of Good!'s hand is formed using this character, which means "to create. In this way, the company's slogan of "Creating Good" is expressed in a single mark.
Mõõtmed ja pakend: The brand design items for this project are listed below.
Logo Design: Symbol mark, Logotype, Motion Logo
Sign Design: Signage
Packaging Design: Document Case x 3
Print Design: Envelopes x 3, Promotion cards, Business cards x 3, Leaflets, Opening announcement flyer
Web Design:html5, CSS
Sildid: Typography, Logos, Symbols, Corporate Identity, Logotypes
Tootmistehnoloogia: The typography incorporates elements of Japanese "Shodo," the art of writing with a brush using ink.

The designer discovered that when the kanji meaning "to create" is written on paper, the ink blurs and spreads out to form the silhouette of the hand of Good!

Shodo (Japanese calligraphy) is a culture that has been familiar to the Japanese people for a long time. With this Japanese touch, the design gives users a sense of trust and familiarity.
Disainiülesanne: The difficult part was to achieve this with as few elements and as simple a design as possible, while still having multiple meanings. The designers were also careful to make sure that the letters were recognizable.
The touch of brush strokes and the inclusion of "signature and seal" made the design more recognizable and readable.
Uurimistöö: In this design, the challenge was to give a single symbol multiple roles.
To make the company name read "Zaku".
To give it the meaning of "create".
To make it look like a silhouette of the hand of "Good!
By achieving these three goals, the client's company was able to express that it is a creative company and gain recognition in Japan and in the industry.
Inspiratsioon: The designer decided to use the client's company slogan itself as the logo design.

This company has the slogan "Create good!
The symbol of the hand silhouette of "good!" is expressed in the typography of Japanese Kanji characters meaning "to create".
And since this kanji can be read as "zaku", it also represents the company name.
Projekti kestus: It opened in Japan in March 2021.
Tööprotsess: The simple yet strong symbol design served to publicize the client's company's opening within the industry and in Japan.
People who received the DM recognized the company's slogan and name, and the meaning and background of the logo design became a topic of conversation, facilitating communication.
The "Shodo" typography and the silhouette of the "Good!" hand are catchy and memorable, and this design contributed to the recognition of the company's existence and brand image.
Meeskonnaliikmed: Creative Director:Hitoshi Kobayashi
Art Director:Nobuya Hayasaka
Copywriter:Takuma Suzuki