Disainilahendus Fab Jätkusuutlik Moedisain, autor Tanya Dunaeva

Disainilahendus Fab Jätkusuutlik Moedisain, mille autor on Tanya Dunaeva, on kõrgelt hinnatud 2021 auhinna Hõbeauhind A' Design Award võitja konkursi kategoorias Graafika, illustratsiooni ja visuaalse kommunikatsiooni disain.

HõbeGraafika· 2021

Fab Jätkusuutlik Moedisain

disainer: Tanya Dunaeva

Klient: Tanya Dunaeva

Auhind Hõbeauhind A' Design Award kategoorias Graafika

41,798

Kinnitatud auhinna võitja

Kinnita auhinna staatus disainile #121717

Loe lähemalt Vaata A' Design Award lehel Pressiteade Auhinna märgis

Värvid

Disain

Teosest Fab Jätkusuutlik Moedisain

Fabric / FAB on säästva moe näitus. Näituseidentiteedi väljatöötamisel oli peamiseks ülesandeks tüpograafilise stiili loomine. Disainis Concept kasutatud juhuslik font peegeldab näituse üht keskset sõnumit – üleskutset vähendada tarbimist moesektoris, üleskutset mõistlikule tarbimisele. Graafiliselt on lahenduse aluseks kirjapaari risttüüp – rangelt groteskne ja ažuurne kangavolte meenutav juhuslik font.

Tunnustus

Auhinnast Hõbeauhind A' Design Award

Fab Jätkusuutlik Moedisain on Hõbeauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse tipptasemel, suurepärastele ja muljetavaldavatele disainidele. Hõbevõitjad on ülimalt säravad ja erakordselt loovad tööd, mis illustreerivad oma disainerite silmapaistvat kogemust, annet ja teravmeelsust. Fab Jätkusuutlik Moedisain peaks olema imeline, eeskujulik töö, mis on märkimisväärselt professionaalne ja sügavalt uuenduslik. See Hõbeauhinna A' Design Award võidudisain on väga tähelepanuväärne, imetletud leiutis, mis toob kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. Fab Jätkusuutlik Moedisain on laialdaselt kadestatud looming, mis äratab soove, tekitab positiivseid tundeid ning süütab hämmastust ja imestust.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: Fabric (FAB) is an Exhibition of Sustainable Fashion. The main task in developing the exhibition identity was to create a typographic style. The accidental font used in the design Concept reflects one of the central messages of the exhibition – a call to reduce consumption in the fashion sector, a call for reasonable consumption. Graphically, the solution is based on a cross-type of a pair of fonts-strictly grotesque and openwork accidental font, resembling the folds of fabric.
Mõõtmed ja pakend: The Concept Identity of the exhibition is designed for many media: the design of the entrance group, posters and advertising on the streets of the city, navigation inside the exhibition space, information leaflets and the exhibition catalog, souvenir promotional products.
Sildid: Fashion, Concept design, identity, student, Tanya Dunaeva, Sustainable, Eco, Vegan, Exhibition, Russian Higher School of Economics, HSE Art and Design School, Leonid Slavin
Tootmistehnoloogia: Collages, mock-ups in Adobe Photoshop are performed. Openwork letters in a light airy outfit lose it by half, while the functional component is preserved – the grapheme can be read quite easily. Typography is inspired by Cinema 4D lessons. Simple generative design tools allow achieving significant visual effects.
Disainiülesanne: The difficulty of the work was that not all the fashion audience is ready to talk about the problems of Moderate consumption. This industry is still relatively new to the market and every step in drawing attention to this problem is very valuable, so the brighter and more convincing the overall design is, the more people it will be able to interest, engage and possibly change the situation in the future in the field of Moderate consumption.
Uurimistöö: Before starting the work, a small desk study was conducted, the purpose of which was to dive into the essence of the problem, analyze existing methods for solving the problem (who and how participates in the movement for Moderate consumption in the fashion industry) and form the main content of the future exhibition based on the collected data and analytical conclusions.
Inspiratsioon: The fashion industry is one of the largest contributors to environmental pollution, the second largest industrial polluter in the world. The dominance of Fast Fashion, when the largest fashion brands organize a race for the speed and cheapness of clothing production, leads to an increase in greenhouse gas emissions, encouraging the production of low-quality clothing with a short cycle of use, to scandals due to poor working conditions. The FAB exhibition tells about design trends in the field of sustainable fashion.
Projekti kestus: Project is done at Russian Higher School of Economics as one of the students Projects and took about 3 weeks
Tööprotsess: Identity talks to fashion consumers in their language, she immediately declares that this exhibition is about fashion, but fashion is not quite ordinary, fashion is in the trend of Moderate consumption and thus it attracts attention to itself better, stands in a separate row from mass consumption, attracting the attention of opinion leaders among consumers and market leaders among production.
Meeskonnaliikmed: Special thanks should be delivered to Russian Higher School of Economics (HSE Art and Design School) and personally to Leonid Slavin, head of Art direction MA Program.