Disainilahendus Underforest: Select Primaarne funktsioon: Brändiidentiteet, autor Yi-Jen Tu

Disainilahendus Underforest: Select Primaarne funktsioon: Brändiidentiteet, mille autor on Yi-Jen Tu, on kõrgelt hinnatud 2021 auhinna Hõbeauhind A' Design Award võitja konkursi kategoorias Graafika, illustratsiooni ja visuaalse kommunikatsiooni disain.

HõbeGraafika· 2021

Underforest: Select Primaarne funktsioon: Brändiidentiteet

disainer: Yi-Jen Tu

Klient: Chiayi Forest District Office - Forestry Bureau

Auhind Hõbeauhind A' Design Award kategoorias Graafika

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Värvid

Disain

Teosest Underforest: Select Primaarne funktsioon: Brändiidentiteet

Underforest: Select on brändiidentiteet, mis on loodud Taiwani metsaalususe majanduse toodetele. Logo koosneb neljast metsarohelisest kolmnurgast, mis kujutavad hiina keele metsa tähistavat kirjamärki ja väljendavad kooseksisteerimise ideed metsamaastikuga. Metsaroheline sümboliseerib loodusvarasid, matt kuld aga majanduslikku potentsiaali. Pakendil kasutatakse simili paberit, et saavutada puidule lähedane tekstuur, ning see viimistletakse matt kuldse kuumfooliumtrükiga. Kujundite integreerimine ja jagatud pakendistandardid vähendavad materjalikulusid ning toetavad kohalikke metsakasvatajaid.

Tunnustus

Auhinnast Hõbeauhind A' Design Award

Underforest: Select Primaarne funktsioon: Brändiidentiteet on Hõbeauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse tipptasemel, suurepärastele ja muljetavaldavatele disainidele. Hõbevõitjad on ülimalt säravad ja erakordselt loovad tööd, mis illustreerivad oma disainerite silmapaistvat kogemust, annet ja teravmeelsust. Underforest: Select Primaarne funktsioon: Brändiidentiteet peaks olema imeline, eeskujulik töö, mis on märkimisväärselt professionaalne ja sügavalt uuenduslik. See Hõbeauhinna A' Design Award võidudisain on väga tähelepanuväärne, imetletud leiutis, mis toob kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. Underforest: Select Primaarne funktsioon: Brändiidentiteet on laialdaselt kadestatud looming, mis äratab soove, tekitab positiivseid tundeid ning süütab hämmastust ja imestust.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: The project, in hand with the government, built the leading brand of "Underforest: Select" for the under-forest economy. Through image integration and packaging specification, designers reduce material costs without compromising quality, strengthen the brand identity and raise the values for their products.
Mõõtmed ja pakend: UNDERFOREST:SELECT GIFT BOX: 270mm x 80mm x 185mm
Sildid: #Taiwan #ChiayiForestDistrictOfficeForestryBureau #UNDERFOREST:SELECT #BrandIdentity #UnderForestEconomy #CoexistwithForests #SocialImpact #Sustainableconsumptionawareness
Tootmistehnoloogia: The logo consists of four forest-green triangles, representing the Chinese Character "林 (Forest)." The logo conveys the idea of coexistence with the forests. The packaging uses simili paper to create the sense of touching the woods and is decorated with hot foil stamping in matte gold, which represents "the economic potential in the forests."
Disainiülesanne: The concept of "UNDERFOREST:SELECT" integrates three conditions:

A. Be eco-friendly and coexist with the forests
B. Revitalize the agricultural economy
C. Raise the green awareness among the consumers through the brand identity and visual design and change their consumption habits
Uurimistöö: The government started promoting the "Under-forest Economy" because of the favorable climate conditions and the diversity of honey plants in the forest. After thinning, the woods were cut into logs with high carbohydrate content and high lignin. The foresters comply with the rule of not using any pesticides or chemicals in the process of planting. They develop natural and safe under-forest products such as "forest honey," "log-based mushrooms," and "Taiwan jewel orchid." Through "UNDERFOREST:SELECT," the foresters began to understand the idea of branding concept and marketing. The cooperation between the government, the foresters, and the brand "UNDERFOREST:SELECT" promotes the idea that productive economic activity and ecology can co-exist.
Inspiratsioon: For decades, Taiwan's government forbade the logging of primeval forests and encouraged afforestation. However, it is difficult for forest owners to maintain their livelihood through forest management. Thus, in 2020, the Forestry Bureau launched the policy of "Under Forest Economy," with the coexistence of forest ecologies, to let foresters cultivate plants and livestock to increase their income. In 2020, we united with the government around the same goal and put out the brand "UNDERFOREST: SELECT," being of assistance to local foresters in South Taiwan.
Projekti kestus: The project started in Taichung, Taiwan in October 2020 and ended in Chiayi, Taiwan, in January 2021. The "UNDERFOREST:SELECT" brand launch event was held in Chiayi Chukou Nature Center on January 22, 2021.
Tööprotsess: Our branding colors are forest-green and matte gold. Forest-green portrays the abundant natural resources in the woods, and the matte gold represents the economic potential of the under-forest economy. We shape the brand identity with layers of woods and the silhouettes of the under-forest economy's products as an epitome of the sustainable cycle of life between forest ecologies and economy.
Meeskonnaliikmed: Creative Director: YI-JEN, TU
Project Manager: HSIANG-YI, HO
Design Guidance: MENG-HAN, LIU
Designer: YI-CHIN, CHUNG
Designer: CHIAO-WEI, YANG
Designer: YU-CHAN, LIN
Designer: HSUAN-YING, CHIANG
Designer: CHANG-YU-CHEN
Designer: CHING- YU, YEN
Space Designer: TZU-HAO, KUO