Disainilahendus LendMe Kaubamärgi identiteet, autor Ruis Vargas

Disainilahendus LendMe Kaubamärgi identiteet, mille autor on Ruis Vargas, on kõrgelt hinnatud 2021 auhinna Rauaauhind A' Design Award võitja konkursi kategoorias Graafika, illustratsiooni ja visuaalse kommunikatsiooni disain.

RaudGraafika· 2021

LendMe Kaubamärgi identiteet

disainer: Ruis Vargas

Klient: Laika

Auhind Rauaauhind A' Design Award kategoorias Graafika

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Kinnitatud auhinna võitja

Kinnita auhinna staatus disainile #119666

Külasta lehte Vaata A' Design Award lehel Pressiteade Auhinna märgis

Värvid

Disain

Teosest LendMe Kaubamärgi identiteet

LendMe on kaubamärgi identiteet, mis on loodud kodukapitali turul tegutsevale ettevõttele. Logo kasutab ikoonilist struktuuri, mis viitab omavahel tasakaalustatud binaarkoodidele, andes edasi nii matemaatilist ideed kui ka kahepoolset suhet ettevõtte ja tema klientide vahel. Värvipalett on üksteist täiendav, kus lillat kasutatakse põhitoonina ning oranži ja sinist tugitoonidena erinevate sõnumite ja sihtrühmade jaoks. Rakenduste hulka kuuluvad visiitkaardid, ümbrikud, institutsionaalne esitlus ja tänavavalgustuse paneel.

Tunnustus

Auhinnast Rauaauhind A' Design Award

LendMe Kaubamärgi identiteet on Rauaauhinna A' Design Award võitja, prestiižikas tunnustus, mis antakse headele disainidele, mis vastavad professionaalsetele ja tööstuslikele nõuetele, mida oodatakse hästi disainitud töödelt. Raudvõitjad näitavad oma loojate suurt oskust, kõrget spetsialiseerumist, asjatundlikku mõistmist ja loomingulist võimekust. LendMe Kaubamärgi identiteet peaks olema kõrgelt hinnatud, imetletud ja armastatud looming, mis on praktiline ja uuenduslik. See Rauaauhinna A' Design Award võidudisain ühendab tööstuse parimaid tavasid ning tal on pädevad tehnilised omadused, mis on seotud oskusteabe ja andega. LendMe Kaubamärgi identiteet on austatud oma põhjalikkuse eest ning on loodud pakkuma elukvaliteedi parandusi, mis aitavad teha maailma paremaks paigaks.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: To operate in the home equity market, a group of investors sought to build a brand that would convey the concept of help and solidarity, in a balanced financial relationship with its client.
From this premise, the LendMe brand was built: the logo structure has an iconographic representation that refers to binary codes balanced between each other, suggesting both a mathematical concept and the relationship between LendMe and his client, where lending is a two-way street.
Mõõtmed ja pakend: Business card format 90 x 50 mm printed on 300 g offset paper, in 4 x 0 CMYK colors, pasted to reach a weight of 600 g. Envelopes, format 220 x 310 mm and format 150 x 210 mm, printed on 120 g matte couche paper, in 4 x 0 CMYK colors. Light panel: 1200 X wwl800 mm.
Sildid: Brand, logotype, illustration, visual identity, Laika Design
Tootmistehnoloogia: The identity project consists of business cards, printed in 300 g weight, envelopes, institutional presentation and street light panel.
Disainiülesanne: Lend Me emerges with an ambition: to present the consumer an alternative to the traditional model of bank and customer relationship. Thus, the LendMe brand language represents the attitude of rupture with the current model. The graphic elements, the pictograms, the logo and the color palette are the synthesis of the brand's purpose: objective and welcoming, practical but well supported in principles.
Uurimistöö: The Laika method is based on the synergy between linguistic and pictorial skills. Every project begins with the construction of its meaning, an affirmation, and the need to design small graphic narratives. Thus, the brand and its visual identity elements, made by Laika, allow the creation of diverse visual narratives, which contemplate the daily needs of communication and realization of the culture of the LendMe brand.
Inspiratsioon: The aesthetics of LendMe seeks to create a graphic environment structured and sustained by itself and solid. Thus, the use of colours sought to establish a complementary palette, in which purple is the basis, trust, and orange and blue are the colours of the relationship, effusive and intense. Just as the logo has a binary structure, representing relations antagonistic essence, the use of colours allows working with duality, from the welcoming and intense to the sober and balanced.
Projekti kestus: The project started in February 2020 and finished in May 2020 in Sao Paulo, Brazil.
Tööprotsess: The need to transitioning between as distant audiences as consumers and companies was the premise of the brand. Therefore, the language project should anticipate the flotation on the daily approach of the communication of the LendMe brand. The result was the establishment of the usage of the brand colours in an elementary didactic, fitting colour to the brand’s voice and identity. The elements of visual identity transit from abstract and technologic, on the communication with corporative clients, to emotional, in the usage of humanised pictures, which deal with a closer relation with the final client.
Patendid: Laika Design
Meeskonnaliikmed: Ruis Vargas, Creative Director, Agnes Svilenov, Designer
Piltide autorid: Laika Design