Disainilahendus Don't Lose Your Biculutural Primary Function: Integreeritud reklaamikampaania, autor Yingbo Qiao

Disainilahendus Don't Lose Your Biculutural Primary Function: Integreeritud reklaamikampaania, mille autor on Yingbo Qiao, on kõrgelt hinnatud 2021 auhinna Hõbeauhind A' Design Award võitja konkursi kategoorias Reklaami, turunduse ja kommunikatsiooni disain.

HõbeReklaam· 2021

Don't Lose Your Biculutural Primary Function: Integreeritud reklaamikampaania

disainer: Yingbo Qiao

Klient: Sparrow Creative Lab

Auhind Hõbeauhind A' Design Award kategoorias Reklaam

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Teosest Don't Lose Your Biculutural Primary Function: Integreeritud reklaamikampaania

Book Text: „Don't Lose Your Bicultural" on integreeritud reklaamikampaania, mis loodi etnilise telekanali teenuse jaoks. Kampaania sisaldab kaheksat plakatit ning iga pealkiri on kirjutatud eri keeles: portugali, hiina, araabia, vene, jaapani, prantsuse, itaalia ja hindi keeles. Visuaalis kasutatakse piksligraafikat ja see on üles ehitatud televiisori testpildi ümber, mis viitab kaotushetkele. Osalevate riikide sümbolid on ühendatud, et luua ühtne ja mitmekesine kujund. Eesmärk on julgustada sisserändajate kogukondi säilitama oma keeli ja pärandit.

Tunnustus

Auhinnast Hõbeauhind A' Design Award

Don't Lose Your Biculutural Primary Function: Integreeritud reklaamikampaania on Hõbeauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse tipptasemel, suurepärastele ja muljetavaldavatele disainidele. Hõbevõitjad on ülimalt säravad ja erakordselt loovad tööd, mis illustreerivad oma disainerite silmapaistvat kogemust, annet ja teravmeelsust. Don't Lose Your Biculutural Primary Function: Integreeritud reklaamikampaania peaks olema imeline, eeskujulik töö, mis on märkimisväärselt professionaalne ja sügavalt uuenduslik. See Hõbeauhinna A' Design Award võidudisain on väga tähelepanuväärne, imetletud leiutis, mis toob kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. Don't Lose Your Biculutural Primary Function: Integreeritud reklaamikampaania on laialdaselt kadestatud looming, mis äratab soove, tekitab positiivseid tundeid ning süütab hämmastust ja imestust.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: To leverage Xfinity Ethnic Channel’s patented brand promise of multicultural provider by showing it in dramatic fashion, rather than just saying it in a straightforward way. To further reinforce the theme the solution was built around fully embracing the TV test pattern which alludes to the moment of “loss”. Its ties Ethnic channels including Brazil, China, France, Italy, Japan, India, Russia, middle east by connecting the symbols of the participating countries to create a diverse feeling.
Mõõtmed ja pakend: The eight posters contain eight different languages in title to interpret the main idea -Don’t lose your bicultural.
Sildid: Culture diversity, Ethnic Channel, Culture integration,
Tootmistehnoloogia: Pixel art in using at the design. Pixel art is a type of digital art that harks back to the early days of computer graphics, where there were only a limited number of pixels on screen, and so any visuals you created looked quite crude and blocky.
Disainiülesanne: The loss of language undermines a people's sense of identity and belonging, which uproots the entire community in the end. They may become incorporated into the dominant language and culture that has subsumed them, but they have lost their heritage along the way. Xfinity Ethnic Channel knows how important your languages are.
Uurimistöö: Cultural loss usually occurs when a smaller group encounters or becomes wrapped up in a larger, more dominant culture.immigrants just learning to speak English, which is what most Americans focus on.One reason for Xfinity Ethnic Channel can save your roots is that English typically replaces the language of one’s immigrant parents and grandparents. As a result, linguistic assimilation sometimes fuels efforts to regain the language and heritage that has been lost.
Inspiratsioon: As a pioneer spot, the Bay Area has long been a destination for immigrants from within the United States and abroad, and boasts one of the most diverse populations in the country; Therefore, people who live here all have most commonly understood form of assimilation is that of cultural assimilation. Especially for minorities. they are eager to find a way to maintain their own culture, and need a TV platform like Xfinity Ethnic Channel to help them to achieve their goal of cultural integration.
Projekti kestus: The project started in November 2020 in San Francisco and finished in January 202.
Tööprotsess: Compared with the same period last year, one month after the advertising campaign was launched, channel subscriptions have increased by 25%。
Meeskonnaliikmed: Yingbo Qiao
Piltide autorid: Illustration/Creative Director: Yingbo Qiao