Disainilahendus Lezai Dental Clinic Logo ja brändi identiteet, mille autor on Guangzhou Cheung Ying Design Co., Ltd., on kõrgelt hinnatud 2021 auhinna Pronksauhind A' Design Award võitja konkursi kategoorias Graafika, illustratsiooni ja visuaalse kommunikatsiooni disain.

PronksGraafika· 2021

Lezai Dental Clinic Logo ja brändi identiteet

disainer: Guangzhou Cheung Ying Design Co., Ltd.

Klient: Guangzhou Cheung Ying Design Co., Ltd.

Auhind Pronksauhind A' Design Award kategoorias Graafika

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Kinnita auhinna staatus disainile #117574

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Värvid

Disain

Teosest Lezai Dental Clinic Logo ja brändi identiteet

Lezai Dental Clinic on hambaravikliinikule loodud logo ja brändi identiteet. Disainis kasutatakse positiivseid ja negatiivseid vorme, mis moodustavad ühtse visuaalse sümboli. Pikad ja lühikesed sirgjooned koos ringjoonega kujutavad täiskasvanuid ja lapsi, kes hoiavad kätest kinni ringis. Keskel asuv negatiivne vorm moodustab hamba kuju. Madala küllastusega värvid loovad rahuliku ja sooja tunde ning toetavad turvalisuse, rõõmu ja professionaalsuse kuvandit. Logo on joonistatud vektorformaadis, sobides erineva suurusega trüki- ja digimeediumitele, ning brändi juhendmaterjal tagab järjepideva kasutuse.

Tunnustus

Auhinnast Pronksauhind A' Design Award

Lezai Dental Clinic Logo ja brändi identiteet on Pronksauhinna A' Design Award võitja, väga prestiižikas tunnustus, mis antakse silmapaistvatele disainidele, mida iseloomustavad loovus, leidlikkus ja teravmeelsus. Pronksvõitjad on küllaldaselt osavad ja tabavalt loovad teosed, mis kinnitavad oma disainerite laia kogemust, kujutlusvõimet ja leidlikkust. Lezai Dental Clinic Logo ja brändi identiteet peaks olema kõrgelt hinnatud, imetletud ja armastatud objekt, mis on märkimisväärselt professionaalne ja uuenduslik. See Pronksauhinna A' Design Award võidudisain ühendab parimaid tavasid kunstis, teaduses, disainis ja tehnoloogias ning on suurepärane oma detailidele pööratud tähelepanu poolest. Lezai Dental Clinic Logo ja brändi identiteet rahuldab suurepäraselt vajadusi, puudutab soove, võlub tundeid ja pakub huvi uudishimule.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: The logo as a whole is applied with the inversion technique of graphic bottom in graphic design, which is to form a visual symbol with positive and negative shapes. The positive shape is formed with simple long and short straight lines combined with circle to outline a safe and joyful scene where adults and children hug and hold hands in a circle. And the negative shape in the middle takes the form of a tooth which presents the brand concept of joy in the teeth.
Mõõtmed ja pakend: The logo and visual system are designed in vector format to make it suitable for different sizes of digital and printed media. In order to prevent the mis-production of any items, we have prepared a comprehensive brand logo guidelines manual.
Sildid: Logo, Branding, Packaging, Visual Identity, Graphic Design, Interior Design
Tootmistehnoloogia: To create a consistent visual system, all the necessary PMS color codes were provided for printed and digital media. In addition, RAL equivalents of these colors and fabric colors were also selected for the interior clinic space.
Disainiülesanne: The challenge mainly lies in how to find a design language that can not only express the attributes of the dental clinics industry, but also interpret the brand connotation, so that consumers can get a better brand experience.
Uurimistöö: Before commencing on this project, we conducted in-depth research on the logo, visual identity, and graphic design of other dental clinics in the market. The research results show that the logos of dental clinics industry exhibit serious homogeneity and lacks brand uniqueness. Therefore, in our brand strategy, we have formulated a brand image of "Happy First, Warm Treatment", so that consumers can clearly feel the service characteristics and harmonious interactions conveyed by the brand.
Inspiratsioon: LEZAI Dental Clinic is a comprehensive dental clinic with a joyful and warm environment, which has a special focus on women and children and coveys the brand concept of the joy in this moment. In order to highlight the clinic's brand image of sense of security + joy + professionalism, in the process of designing the brand logo, we have introduced the concept of Joy in the teeth which (in Chinese) is phonetically similar with and coincides with the concept of the joy in this moment.
Projekti kestus: The project started in October 2019 and finished in February 2020 in Guangzhou.
Tööprotsess: The logo suggests the design philosophy and core values of the brand. It conveys the idea that women and children embrace dental health. The low-saturation brand colors create a relaxed and warm feeling, while the combined logo are used to convey the brand image of security, joy, and professionalism.
Meeskonnaliikmed: Creative Director: Zhiji Dong
Designer: Lu Gu