Disainilahendus Cafe Soul Visuaalne identiteet, autor Mateus Matos Montenegro

Disainilahendus Cafe Soul Visuaalne identiteet, mille autor on Mateus Matos Montenegro, on kõrgelt hinnatud 2022 auhinna Pronksauhind A' Design Award võitja konkursi kategoorias Graafika, illustratsiooni ja visuaalse kommunikatsiooni disain.

PronksGraafika· 2022

Cafe Soul Visuaalne identiteet

disainer: Mateus Matos Montenegro

Klient: Cafe Tunico

Auhind Pronksauhind A' Design Award kategoorias Graafika

11,750

Kinnitatud auhinna võitja

Kinnita auhinna staatus disainile #117271

Külasta lehte Vaata A' Design Award lehel Pressiteade Auhinna märgis

Värvid

Disain

Teosest Cafe Soul Visuaalne identiteet

Cafe Soul on kohvibrändi visuaalne identiteet ja pakendidisain. Kohv on valmistatud 100protsendilistest arabica ubadest ning seda pakutakse taskukohase hinnaga. Identiteedis kasutatakse moodulpõhist logo, mille elemente saab kombineerida paljudeks erinevateks nägudeks ja tekstuurideks. Visuaalne keel on kerge ja noorustlik, eesmärgiga jõuda uute ja nooremate tarbijateni. Pakend on trükitud neljavärvitrükis nelja Pantone värviga alumiiniumstruktuurile. Number seitse viitab seitsmele pereliikmele, kes talu juhivad.

Tunnustus

Auhinnast Pronksauhind A' Design Award

Cafe Soul Visuaalne identiteet on Pronksauhinna A' Design Award võitja, väga prestiižikas tunnustus, mis antakse silmapaistvatele disainidele, mida iseloomustavad loovus, leidlikkus ja teravmeelsus. Pronksvõitjad on küllaldaselt osavad ja tabavalt loovad teosed, mis kinnitavad oma disainerite laia kogemust, kujutlusvõimet ja leidlikkust. Cafe Soul Visuaalne identiteet peaks olema kõrgelt hinnatud, imetletud ja armastatud objekt, mis on märkimisväärselt professionaalne ja uuenduslik. See Pronksauhinna A' Design Award võidudisain ühendab parimaid tavasid kunstis, teaduses, disainis ja tehnoloogias ning on suurepärane oma detailidele pööratud tähelepanu poolest. Cafe Soul Visuaalne identiteet rahuldab suurepäraselt vajadusi, puudutab soove, võlub tundeid ja pakub huvi uudishimule.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: Cafe Soul brand was born from the need of Cafe Tunico, a family brand, on a farm managed by the 7 children of Mr. Tunico, to have 100 percent Arabica coffee that is even more popular and accessible, yet in a very competitive market share. So there was a need for Cafe Soul to stand out, breaking the barriers of the popular, while maintaining the same quality of its tradition and work.
This is how Cafe Soul came about, a coffee for all, for workers and lovers of good handcraft coffee, of the highest quality and at an affordable price to all social classes.
Mõõtmed ja pakend: The packaging materials are still under development, looking for the possibility of producing with recycled plastics and taking care to bring the same brand experience.
Sildid: Coffee, soul, cafe tunico, tunico, budget, handcraft, handmade, premium
Tootmistehnoloogia: For the packaging, it was used a four-color print process with 4 specific pantones colors, PANTONE 7667 C, PANTONE 2577 C, PANTONE 2756 C and PANTONE 2597 C, in an aluminum structured package.
Disainiülesanne: The big creative challenge was to develop a brand for a new market, one with 100% Arabica coffee at affordable prices, and trying to reach younger and new generations. All that and competing with cheap brands and their saturated market.
Based on the inspiration, the design is a changing, young, modern visual pattern that adapts to different shapes and elements. A design that is not unique, but that plural with Joy, Plurarity, the Soul, and an element that referred to its umbrella brand, Cafe Tunico, the number 7 of the seven children of Mr. Tunico, who plant and produce as a family.
Uurimistöö: From a marketing survey among consumers of budget coffee brands, we saw an empty space for high quality coffees at an affordable price for everyone.
In the survey, we also concluded a failure to communicate with younger consumers entering the job market. A community that values quality at a fair, inclusive and light price.
Within those two premises, Cafe Soul was developed to reach everyone in this new and ever evolving society.
A pre-marketing was carried out before launching on the market, which takes place in the second half of 2022. With that, it is already well accepted wherever it is presented.
Inspiratsioon: Soul coffee was created aiming a lighter, younger and more inclusive language.
The concept is based on carpe diem, living well, living in harmony and, at the same time, not taking life too seriously. It makes us feel good in every way, from the smells to the tasting, feeling the flavor and being enveloped by its properties, a unique and FUN experience of well-being after having a cup.
A democratic quality coffee. Soul is in the essence of each one. It is at the heart of pluralism and diversity. Soul is in the essence of coffee,
IT IS COFFEE WITH SOUL.
Projekti kestus: The project started in January 2021 in Minas Gerais, Brazil, and finished in January 2022.
Tööprotsess: The elements of the logo transform and interact, creating an unlimited number of faces and textures, bringing the whole concept of the brand of its youth and lightness, setting it apart from all its competitors. A design for everyone, a concept of diversity and representativeness. A coffee for everyone and every occasion. Fresh, Fun, Light and Young.
Meeskonnaliikmed: Designer: Mateus Matos Montenegro
Copywriter: Ricardo Montenegro Pessanha