Disainilahendus Cosmetea Pop Up Jaekaubanduse sisekujundus, autor Lina Chen and Yiting Ma

Disainilahendus Cosmetea Pop Up Jaekaubanduse sisekujundus, mille autor on Lina Chen and Yiting Ma, on kõrgelt hinnatud 2021 auhinna Kuldauhind A' Design Award võitja konkursi kategoorias Siseruumide ja näitusedisain.

KuldInterjöör· 2021

Cosmetea Pop Up Jaekaubanduse sisekujundus

disainer: Lina Chen and Yiting Ma

Klient: Nax Architects

Auhind Kuldauhind A' Design Award kategoorias Interjöör

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Värvid

Disain

Teosest Cosmetea Pop Up Jaekaubanduse sisekujundus

Cosmotea Pop Up on jaemüügi- ja näitusepood Shanghais, Hiinas. 9-ruutmeetrine ruum asub endise aurutatud kuklite restorani asemel Yuyuani tänaval, mille ajalugu ulatub enam kui 100 aasta taha. Disain ühendab tee kosmeetikaga. Fassaadi dramaatiline ava, mis on inspireeritud brändi logo teekannu vormist, jätkub kitsa ringikujulise tunnelina, mis on kaetud peegelduva roostevaba terasega ja valgustatud LED-ribadega. Riiulid on paigaldatud spetsiaalsetesse pesadesse, mis põhinevad tapp- ja tapipesaliidetel. Punane seinakapp pakub väljapaneku- ja hoiuruumi.

Tunnustus

Auhinnast Kuldauhind A' Design Award

Cosmetea Pop Up Jaekaubanduse sisekujundus on Kuldauhinna A' Design Award võitja, ülimalt prestiižikas tunnustus, mis antakse esmaklassilistele, imelistele ja silmapaistvatele disainidele. Kuldvõitjad on ülimalt uuenduslikud, visioonilised ja glamuurselt pimestavad looming, mis peegeldab oma disainerite geniaalsust, tarkust ja oskusi. Cosmetea Pop Up Jaekaubanduse sisekujundus peaks olema kõrgelt kiidetud, suundi seadev ja monumentaalne leiutis, mis pakub enneolematut väärtust. See Kuldauhinna A' Design Award võidudisain on suurejooneline, lugupeetud projekt, mis toob suurt kasu ning nihutab kunsti, teaduse, disaini ja tehnoloogia piire. Cosmetea Pop Up Jaekaubanduse sisekujundus tekitab intensiivset soovi, äratab kirge, julgustab loovust ja lummab meid.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: Within an area of 9m2, the project subverted the conventional definition of beauty, innovatively integrated tea with cosmetics, thereby transforming a former steamed dumpling shop into are tailing and exhibition pop-up shop for Cosmetea.
Basing on the dimensions of spatial design and brand planning, the designers conceived immersive spatial scenes and experiences, explored the relationship between nature and the artificial realm, and pointed a path for the brand's creative, sustainable evolution.
Mõõtmed ja pakend: Area: 9 sqm
Type: Pop-up Shop
Sildid: Cosmetea, Beauty shop, Pop Up, Renovation, Immersive, Nax Architects
Tootmistehnoloogia: The entire tunnel is clad in mirrored stainless steel and highlighted by LED strip lights. Shelves are orderly inserted into bespoke slots by drawing on the concept of mortise and tenon joints. The wall cabinet that serves display and storage functions is finished with red paint, which echoes the brand's visual identity. The narrow circular tunnel is like a "wormhole" across time and space, enabling people to temporarily escape from the hustle and bustle of daily life.
Disainiülesanne: How to subverted the conventional definition of beauty, innovatively integrated tea with cosmetics is the challange for this project.
Uurimistöö: The project sits on Yuyuan Road, which has a history of more than 100 years and carries the cultural context of Shanghai. The brand selected a former small steamed bun restaurant at a corner of Yuyan Road, and asked Nax Architects to convert it into a pop-up for retailing and exhibition purposes, hoping to create a new venue that caters to the lifestyles of contemporary urban people and convey the genes and values of the brand.
Inspiratsioon: Tea has long served as a carrier. It's good for health and also acts as a medium of socializing -such dual attributes have been given diverse interpretations in the new era, in order to fit into the lifestyles of modern urbanites.
COSMETEA is a tea cosmetics brand, which breaks the conventional definition of beauty and innovatively combines tea materials with its "Tea Beauty Science", to convey modern fashion aesthetics derived from Oriental naturalism.
Projekti kestus: Location: Shanghai, China
Completion time: the end of 2019
Tööprotsess: The designers drew inspiration from the brand's logo, which outlines a tea pitcher. Based on the brand logo's pendulum-like form and symbolic meaning, the design team carved out a dramatic opening on the facade, and extended it to the 9m2 tunnel space, thereby creating an infinite realm within the limited site area.
Meeskonnaliikmed: Chief designers: Lina Chan, Yiting Ma, Jo Jiao
Piltide autorid: Raitt Liu