Disainilahendus WeAre4810 Brändi Identiteet, autor Laura Ferrario

Disainilahendus WeAre4810 Brändi Identiteet, mille autor on Laura Ferrario, on kõrgelt hinnatud 2021 auhinna Pronksauhind A' Design Award võitja konkursi kategoorias Graafika, illustratsiooni ja visuaalse kommunikatsiooni disain.

PronksGraafika· 2021

WeAre4810 Brändi Identiteet

disainer: Laura Ferrario

Klient: Ferrariodesign

Auhind Pronksauhind A' Design Award kategoorias Graafika

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Disain

Teosest WeAre4810 Brändi Identiteet

WeAre4810, WeAreFamily on uus kontseptsioon, mida kasutatakse kaubamärgi taaskäivitamiseks. Sellest saab kogu grupi tegevuste konteiner ja sümbol. Äärmiselt kaasaegsete ja soliidsete numbrite kasutamine annab edasi kindluse ja ajakohasuse tunnet, kuna numbrid võivad omakorda muutuda kujundite konteineriteks. Laenutusest ostlemiseni ja tõelise uudsuseni toiduni. WeAreFood on ruum, kus iga päev on jagatud 4 hetkeks; kontseptsioon, mida täiustab kell, mille käed on kahvel ja lusikas. Kell, mis graafilisest vaatenurgast on segu oleviku, mineviku ja tuleviku vahel.

Tunnustus

Auhinnast Pronksauhind A' Design Award

WeAre4810 Brändi Identiteet on Pronksauhinna A' Design Award võitja, väga prestiižikas tunnustus, mis antakse silmapaistvatele disainidele, mida iseloomustavad loovus, leidlikkus ja teravmeelsus. Pronksvõitjad on küllaldaselt osavad ja tabavalt loovad teosed, mis kinnitavad oma disainerite laia kogemust, kujutlusvõimet ja leidlikkust. WeAre4810 Brändi Identiteet peaks olema kõrgelt hinnatud, imetletud ja armastatud objekt, mis on märkimisväärselt professionaalne ja uuenduslik. See Pronksauhinna A' Design Award võidudisain ühendab parimaid tavasid kunstis, teaduses, disainis ja tehnoloogias ning on suurepärane oma detailidele pööratud tähelepanu poolest. WeAre4810 Brändi Identiteet rahuldab suurepäraselt vajadusi, puudutab soove, võlub tundeid ja pakub huvi uudishimule.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: For 4810 the idea of renewal starts with the renovation of the historic sports equipment rental shop in Courmayeur.
Consequently the time has come to also evolve the concept of the brand which could include from Rental to Shopping to Food thus creating a new mood more contemporary but at the same time continuing to express traditional values under a one big hat represented by the unique 4810 brand. Innovation and tradition together.
Mõõtmed ja pakend: The whole Brand Identity has developed on different materials shapes and channels having to communicate multiple messages. We used paper for brochures postcards shopping bags sugar sachets and menus. The PVC for the external signs of the structure. Ceramics for the coffee cups and the fabric for the uniforms. It was a truly complete project where various printing techniques were used from traditional pad printing, screen printing to digital printing. We have created a web site that talks about their history and their services until you can book skis online.
Sildid: brand Identity, brad design, logo design, viusal identity
Tootmistehnoloogia: The goal was to underline the fame of the name 4810 which had always been used by the Grivel family. It is inspired on the height of the Mont Blanc 4810m a point of reference in Courmayeur an umbrella that encloses ideas objects materials and is fluid enough in its meaning to also include a numerical form.
WeAre4810 the Brand of reference
WeAreRental expertise for rental of skis
WeAreFood one cuisine which at the same time lies well within everyone
WeAreShopping dedicated to sports apparel and accessories
WeAreOutlet Promotions and offers
WeAreFamily a long family tradition rooted in the distant 19th century
Disainiülesanne: WeAreFood is the real change. 4810Food is the meeting point for sports enthusiasts: the space where you come in the morning for breakfast, go for lunch for polenta and stop after skiing to try a snack and maybe combine it with a nice wine.
Thus was born the idea of the clock that marks the day and 4 very specific moments.
Contemporary terms for an international audience all combined with a clock that recalls history where the hands become fork and spoon to emphasize that at 4810Food you eat.
Uurimistöö: A very large project where I had to combine a technical product like skis and an emotional product like food. There are several variable factors that I found to make different situations coexist: the colors, the symbol where to insert the images and the name WeAre is declinable in many aspects: WeAreRental for the rental shop, WeAreFood for the restaurant, WeAreShopping for the shop and so on.
Inspiratsioon: WeAre4810 . WeAreFamily. The goal was to underline the fame of the name 4810 which had always been used by the Grivel family. It is inspired on the height of the Mont Blanc: an umbrella that encloses ideas objects materials and is fluid enough in its meaning to also include a numerical form.
The brand is graphical form is based on the idea of using highly contemporary and solid numbers, almost as a seal to guarantee quality and modernity. Numbers that could themselves become a container of image.
Projekti kestus: The project started in January 2018 in Courmayeur and finished in February 202020
Tööprotsess: The Brand has been designed so that it can be reproduced on any material surface and transmitted on various channels such as mobile phones or videos. A manual has been drawn up that can help both the customer and the possible supplier to reproduce the original as faithfully as possible.
Meeskonnaliikmed: Creative Director: Laura Ferrario
Copy: Chiara Villa
Piltide autorid: Image #No 1: Photographer Aiace Ace Bazzana, Image #No 2: Photographer Laura Ferrario, Image #No 2: Photographer ALaura Ferrario, Image #No 3: Photographer Aiace Ace Bazzana, Image #No 4: Photographer Aiace Ace Bazzana