Disainilahendus Eco Expo Korea Plakat, autor Juwon Kim and Nakyeong Shin

Disainilahendus Eco Expo Korea Plakat, mille autor on Juwon Kim and Nakyeong Shin, on kõrgelt hinnatud 2021 auhinna Pronksauhind A' Design Award võitja konkursi kategoorias Graafika, illustratsiooni ja visuaalse kommunikatsiooni disain.

PronksGraafika· 2021

Eco Expo Korea Plakat

disainer: Juwon Kim and Nakyeong Shin

Klient: KEITI(Korea Environmental Industry&Technology Institute)

Auhind Pronksauhind A' Design Award kategoorias Graafika

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Värvid

Disain

Teosest Eco Expo Korea Plakat

Eco Expo Korea on plakat ja veebipõhine interaktiivne disain, mis käsitleb toidukõrbestumist. Plakat on toodetud A0 formaadis mõõtmetega 1189 x 841 millimeetrit. Taimede kujutistel ilmuvad ja kaovad mitmed pikslikihid, kahjustades neid või muutes need uuteks vormideks. Iga kiht katab eelmise, muutes selle proportsioone. Efekt viitab 404 veale ja näitab lõhet algupärase taime ja kunstlikult valitud uue kontseptsiooni vahel. Disaini eesmärk on tõsta teadlikkust kaduvatest taimeliikidest.

Tunnustus

Auhinnast Pronksauhind A' Design Award

Eco Expo Korea Plakat on Pronksauhinna A' Design Award võitja, väga prestiižikas tunnustus, mis antakse silmapaistvatele disainidele, mida iseloomustavad loovus, leidlikkus ja teravmeelsus. Pronksvõitjad on küllaldaselt osavad ja tabavalt loovad teosed, mis kinnitavad oma disainerite laia kogemust, kujutlusvõimet ja leidlikkust. Eco Expo Korea Plakat peaks olema kõrgelt hinnatud, imetletud ja armastatud objekt, mis on märkimisväärselt professionaalne ja uuenduslik. See Pronksauhinna A' Design Award võidudisain ühendab parimaid tavasid kunstis, teaduses, disainis ja tehnoloogias ning on suurepärane oma detailidele pööratud tähelepanu poolest. Eco Expo Korea Plakat rahuldab suurepäraselt vajadusi, puudutab soove, võlub tundeid ja pakub huvi uudishimule.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: The graphic design '404 not found', displayed in 'Eco Expo' in 2019.
In the graphics, multiple pixel layers repeat their appearance and disappearance being damaged or transforming into new images. There are layers implying the concept of plants being artificially selected or vanishing away. The layer cover up the previous by cheaning its ratio. This represents the gap between the original plant and the artificially selected new concept as in the 404 error.
Mõõtmed ja pakend: It consists of poster and web interactive design. Poster has been created in the A0 size. It measures 1189mm x 841mm to be precise.
Sildid: design, poster, graphic, eco
Disainiülesanne: We want to raise awareness about the current situation facing mankind through extreme settings in which the concept of food is newly established due to 404 errors.
Uurimistöö: We investigated the raw materials (plants) of food that were disappearing.
Recognizing that there are fewer cases of encountering plant prototypes due to processed and fast food, the correlation was quantified and graphically made.
Due to excessive plant species improvement, aquaculture-type indoor cultivation, and industrialization, this situation, in which humans and plants become increasingly distant, contact points disappear, and forget what the raw materials are, was set up as the term "artificial selection of plant concepts" and applied to the design.
Inspiratsioon: The earth faces the problem of 'Food Desertification' with the development of industrialization and processed food. The rapid decline in the number of plants, which are the raw materials for many foods, and genetically modified cultivation introduced a new generation of mankind who knows tomato ketchup but not the tomatoes. The 404 not found graphic shows how such food desertification deforms the original concept of plants and creates a new concept artificially selected.
Projekti kestus: The project was displayed at COEX Hall in Gangnam, Seoul, from October 13 to November 10, 2019.
Tööprotsess: As multiple pixel layers cover the top and bottom of the object, it changes with the pollution level of the environment, the scale of industrialization, and the number of people in the current plant species. When all layers are full, they turn red.
Objects, which are hidden in layers and are increasingly invisible, tell us the progress of food desertification, and can graphically derive the progress of desertification of food that you have searched through the website.
Meeskonnaliikmed: Juwon Kim, Nakyeong Shin