Disainilahendus Debes Intervenir Ohutusplakat, autor Eduardo Walles

Disainilahendus Debes Intervenir Ohutusplakat, mille autor on Eduardo Walles, on kõrgelt hinnatud 2020 auhinna Rauaauhind A' Design Award võitja konkursi kategoorias Graafika, illustratsiooni ja visuaalse kommunikatsiooni disain.

RaudGraafika· 2020

Debes Intervenir Ohutusplakat

disainer: Eduardo Walles

Klient: tApp

Auhind Rauaauhind A' Design Award kategoorias Graafika

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Värvid

Disain

Teosest Debes Intervenir Ohutusplakat

Debes Intervenir on tööohutuse plakatikampaania, mis on loodud tööstusettevõtte jaoks. Plakatid näitavad tööriistade ja seadmete õiget ning valet kasutamist. Iga stseen keskendub hetkele vahetult enne õnnetuse toimumist. Sõbraliku ja selge sideme loomiseks töötajatega on kasutatud koomiksistiili. Illustreeritud tegelane juhib personali läbi iga sõnumi. Kunstiteos joonistati vektorillustratsiooni tööriistadega, et säilitada orgaaniline ja vaba joon, ning seejärel värviti ja komponeeriti pildiredigeerimistarkvaraga. Iga plakat on trükitud stüreenile ning selle mõõtmed on 900 x 600 millimeetrit.

Tunnustus

Auhinnast Rauaauhind A' Design Award

Debes Intervenir Ohutusplakat on Rauaauhinna A' Design Award võitja, prestiižikas tunnustus, mis antakse headele disainidele, mis vastavad professionaalsetele ja tööstuslikele nõuetele, mida oodatakse hästi disainitud töödelt. Raudvõitjad näitavad oma loojate suurt oskust, kõrget spetsialiseerumist, asjatundlikku mõistmist ja loomingulist võimekust. Debes Intervenir Ohutusplakat peaks olema kõrgelt hinnatud, imetletud ja armastatud looming, mis on praktiline ja uuenduslik. See Rauaauhinna A' Design Award võidudisain ühendab tööstuse parimaid tavasid ning tal on pädevad tehnilised omadused, mis on seotud oskusteabe ja andega. Debes Intervenir Ohutusplakat on austatud oma põhjalikkuse eest ning on loodud pakkuma elukvaliteedi parandusi, mis aitavad teha maailma paremaks paigaks.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: Debes Intervenir is the result effort to take care of all the staff,
regardless of range in the work areas. In this campaign, the tApp team seek to represent the correct and incorrect use of tools and facilities, underlining as an axis the key moment when something is about to go very wrong. The comic style turned out to be the approach channel towards the workers to generate a friendly, peaceful and pleasant bond.
Mõõtmed ja pakend: Styrene 900 mm X 600 mm. Depth. 50
Sildid: Workers, Plants, Companies, Communication, Security, Colorful, Artwork, Agency, Strategy, internal, design, illustration, comic, poster
Tootmistehnoloogia: For this project the tApp team decided to use the illustration tools that has Animate, because they needed a quality of organic, loose stroke and at the same time vectorized, for the graphic style they were looking for. For this reason tApp had to leave out to Illustrator software. In the end for composition, adjustment, color, masks, assembly and output they worked in Photoshop.
Disainiülesanne: tApp knew from the beginning that the idea of the comic would be the channel for the message, but to find the style, the character design as well as the different possibilities were delaying them. There were many selection rounds, first the internal ones as a team, and then those of the client. The way to polish every detail on characters was long and excessive in the amount of changes, since they always found new things to contribute.
Uurimistöö: For the realization of this project the tApp team review and rely on many references about comics, bullet handling, textual language, colors and the design of characters; since these are the main thread of a narrative and it is in them in whom instruction falls on how actions should be performed in a work area, which is it the main theme of the campaign. They also analyze the way on how messages can be direct without hindering persuasion and learning and as tie them with the graphic part to finally close the message.
Inspiratsioon: The comic style of the campaign is a resource that, due to its visual nature, allows an opening to reasoning much easier to digest, as well as a direct and logical understanding for the receiver without waiting for a scolding or opinion even when the message is.
tApp decided to used the colorful and exciting path of the comic world to generate empathy and engagement with the collaborators in the workplace.
Projekti kestus: The project started in September 2016 and finished in November 2016 in CDMX.
Tööprotsess: The comic phenomenon has always been a factor that invites to read and reason the messages described under this visual style. The idea of integrating a graphic character that guides plant workers under the facade of an illustration it turned out to be a more direct link and understandable to the receiver.
Patendid: None, everything was created form scratch.
Meeskonnaliikmed: Creative Director: Rodrigo Romandia
Art Director: Eduardo Walles
Piltide autorid: None, everything was created form scratch.