Disainilahendus Serious Little Squid Visuaalne identiteet, autor Youjia Gu

Disainilahendus Serious Little Squid Visuaalne identiteet, mille autor on Youjia Gu, on kõrgelt hinnatud 2020 auhinna Pronksauhind A' Design Award võitja konkursi kategoorias Graafika, illustratsiooni ja visuaalse kommunikatsiooni disain.

PronksGraafika· 2020

Serious Little Squid Visuaalne identiteet

disainer: Youjia Gu

Klient: MET Creative Brand

Auhind Pronksauhind A' Design Award kategoorias Graafika

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Värvid

Disain

Teosest Serious Little Squid Visuaalne identiteet

Serious Little Squid on visuaalne identiteet, mis on loodud restoranibrändile. Identiteet on üles ehitatud tegelaskuju A Zhengi ümber, kes on kalmaar, mis kehastab linna kontoritöötajaid. Sellised detailid nagu lips ja peasall muudavad tegelase kergesti äratuntavaks. Graafiline stiil järgib mustvalgeid vaikivaid filme, kasutades külma huumorit ja lihtsaid koomiksistseene. Illustratsioonide sari nimega "sisemine teater" kujutab igapäevaelu suurlinnas. Eesmärk on luua positiivne brändi toon ning tihe side noorte tarbijatega.

Tunnustus

Auhinnast Pronksauhind A' Design Award

Serious Little Squid Visuaalne identiteet on Pronksauhinna A' Design Award võitja, väga prestiižikas tunnustus, mis antakse silmapaistvatele disainidele, mida iseloomustavad loovus, leidlikkus ja teravmeelsus. Pronksvõitjad on küllaldaselt osavad ja tabavalt loovad teosed, mis kinnitavad oma disainerite laia kogemust, kujutlusvõimet ja leidlikkust. Serious Little Squid Visuaalne identiteet peaks olema kõrgelt hinnatud, imetletud ja armastatud objekt, mis on märkimisväärselt professionaalne ja uuenduslik. See Pronksauhinna A' Design Award võidudisain ühendab parimaid tavasid kunstis, teaduses, disainis ja tehnoloogias ning on suurepärane oma detailidele pööratud tähelepanu poolest. Serious Little Squid Visuaalne identiteet rahuldab suurepäraselt vajadusi, puudutab soove, võlub tundeid ja pakub huvi uudishimule.

Disaini taustal

Pressimaterjalid

Disaineri esitatud autorid, meeskonnaliikmed ja tehnilised andmed.

Unikaalsed omadused: In this case, the designers create a strong sense of image, pretending to be serious but lively IP image to make consumers have intuitive association, and build a brand tone of "sunshine, positive energy, cheer themselves up". They grasp the popular "mourning" but full of positive energy of the target group in the current society, and try to enlarge the positive and optimistic feeling.
Mõõtmed ja pakend: The most representative of black-and-white silent film is Chaplin's series of works, which is funny and ironic. In the design of this case, an inverted expression is extracted, that is, cold humor and hypocrisy. This seemingly silent and less positive state actually expresses some very sunny attitudes.
Sildid: Visual Identity, Commercial, Restaurant, Modern, Fashion, IP, Small Squid, Sunshine, Positive Energy
Tootmistehnoloogia: Designers take spokesman of urban workers as the prototype, and personify the brand to create "A Zheng", a vivid and lovely squid image. In order to highlight the image of "urban life workers", they added details such as neckties and headscarves to make them look in line with the positioning, and at the same time, they are very personalized, vivid and popular.
Disainiülesanne: Through simple and interesting comics and copywriting, and in the name of "inner theater", the life scenes and lifestyle of this generation of struggling young people in big cities are presented in the form of theater, one scene at a time, so as to arouse their resonance and awaken the love to life and ideal pursuit of life hidden in their heart.
Uurimistöö: Party A hopes to become the most popular leading brand of small squid category that really understands what young people know and think. The IP background is set as the spokesman of urban workers, so as to become the communication carrier of the brand's original intention and shorten the distance with consumers.
Inspiratsioon: With the rapid development of society, there are countless young people who choose to work in the first tier cities. They desire to have their own time and pursue freedom. Therefore, designers focus on urban office workers who pursue their dreams in big cities, hoping to cheer them up and create a harbor for their hearts through the healing and strong resonance characteristics conveyed by restaurants. So the serious little squid came into being.
Projekti kestus: The project started in February 2019 in Xiamen and finished in September 2019 in Xiamen.
Tööprotsess: In terms of design techniques, the designers chose the form of black and white silent film as the carrier.
Patendid: Copyrights belong to Youjia Gu, 2019.
Meeskonnaliikmed: Youjia Gu
Yun Liu
Yuchen Wang
Siyu Xu
Yuting Wang
Xin Wei
Piltide autorid: Image #1: Photographer MET Creative Brand, Serious Little Squid, 2019.
Image #2: Photographer MET Creative Brand, Serious Little Squid, 2019.
Image #3: Photographer MET Creative Brand, Serious Little Squid, 2019.
Image #4: Photographer MET Creative Brand, Serious Little Squid, 2019.
Image #5: Photographer MET Creative Brand, Serious Little Squid, 2019.