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Lada 2050 Libro de arte de Anna Kravchenko

El diseño Lada 2050 Libro de arte de Anna Kravchenko es un ganador altamente estimado del prestigioso 2020 A' Design Award de Bronce en la categoría de competición Diseño de Medios Impresos.


BronceImpresión· 2020

Lada 2050 Libro de arte

de Anna Kravchenko

Cliente: Moscow Polytech

Ganador del A' Design Award de Bronce en la Categoría Impresión

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Colores

El Diseño

Acerca de Lada 2050 Libro de arte

Lada 2050 es un libro de arte que presenta los resultados de un concurso internacional de estudiantes sobre la movilidad del futuro. El libro tiene 264 páginas y un formato de 265 por 235 milímetros, con solapas interiores, y la cubierta cuenta con laminado mate. Un sistema de señalización basado en tres caras de un cubo, que representan tres escuelas de diseño, guía al lector a través del contenido. Portadillas a modo de marcapáginas separan los seis equipos. Los bocetos, las ilustraciones y las etapas de modelado se muestran en orden. La paleta cromática sigue el color del modelo del vehículo finalista.

El Reconocimiento

Acerca del A' Design Award de Bronce

Lada 2050 Libro de arte ha ganado el A' Design Award de Bronce, un reconocimiento sumamente prestigioso concedido a diseños sobresalientes que se distinguen por su creatividad, ingenio y astucia. Los ganadores de Bronce son artefactos ampliamente hábiles y sorprendentemente creativos que acreditan la vasta experiencia, imaginación e ingeniosidad de sus diseñadores. Se espera que Lada 2050 Libro de arte sea un objeto muy apreciado, admirado y querido, notablemente profesional e innovador. Este diseño ganador del A' Design Award de Bronce incorpora las mejores prácticas del arte, la ciencia, el diseño y la tecnología, y es excelente por su atención al detalle. Lada 2050 Libro de arte satisface espléndidamente las necesidades, toca los deseos, encanta los sentimientos y atrae la curiosidad.

Detrás del Diseño

Kit de Prensa

Créditos, miembros del equipo y detalles técnicos proporcionados por el diseñador.

Propiedades Únicas
For presentation at the First Moscow Design Biennale, it was decided to collect the results of the international competition Lada 2050 in ArtBook. The competition was organized in the form of teamwork, and in the ArtBook it was necessary to reveal all the stages of the competition.Thus, a complex of visual identification elements was created. The developed system of elements and color solutions reveals the tasks and design decisions of the Lada 2050 contest.
Dimensiones y Embalaje
ArtBook format is 265x235 mm. inside flaps 235x80 mm. The cover has matte lamination. Number of pages 264. The ArtBook is made up in 2 weeks.
Etiquetas
future vision, mobility, vehicle, artbook, design school, Lada
Tecnología de Producción
To create navigation, a sign system was proposed. Three sides of the cube in the projection were taken as the basis of the project sign, like the three design schools. These elements formed the basis for the creation of further signs of the navigation system. The primary color was the color of the finalist's vehicle model. To distinguish the participants from 6 teams, valves were proposed as mini content. They include participants, mini-models, team curators and a university. 20 internal titles contain illustrations of the phased process of creating and painting the final vehicle model.
Desafío de Diseño
Illustrations and sketches of 35 students were selected and systematized for the artbook. It explanation and preservation a new vision on how a future vehicle could look like. A precision and understandable heading system makes it easy to navigate through the publication. Its an attempt to answer questions that million people think about. How would the world change around us? What are the future technologies and materials? How will they affect the car appearance and the way we use it?
Investigación
The main manifest of this project is based on three main
words, that were the basis of all project: future, mobility,
human. The appearance of the ArtBook was influenced by the final model of the vehicle, like sings to navigation system and used color scheme.
Inspiración
Project Lada 2050 future mobility vision is a new vision from students from 3 design schools together with Lada brand, on how a future vehicle could look like. Its an attempt to answer questions that millions of people think about. How would the world change around us? What are the future technologies and materials? How will they affect the car appearance and the way we use it?
Duración del Proyecto
The project began in March 2017 in Moscow and ended in April 2017 in Moscow, and was exhibited at the First Moscow Design Biennale in April 2017. All the machines used in the ArtBook were prepared by students of MAMI, Academy named after Stieglitz and the Finnish University of Design in Lahti. Sponsor and ideological inspirer is Lada brand.
Flujo de Operación
The competition Lada 2050 future vision project was conducted among 35 students from 3 universities. The ArtBook includes a description of the project, huge number of various types of sketches and stages of modeling a conceptual mode of transport. The navigation system has been created for the orientation of ArtBook using signs infographic. Internal bookmark half-title have been added for 6 teams for easier orientation. The last section is dedicated to the finalist model. The color scheme is based on the main color model finalist.
Miembros del Equipo
Art Director: Anna Kravchenko
Design Team Leader: Nikita Tereshin
Visualization Team Leader: Maria Kondratieva

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