Coreintive Identidad Corporativa de Donggyun Kang

El diseño Coreintive Identidad Corporativa de Donggyun Kang es un ganador altamente estimado del prestigioso 2020 A' Design Award de Plata en la categoría de competición Diseño Gráfico, Ilustración y Comunicación Visual.

PlataGráfico· 2020

Coreintive Identidad Corporativa

de Donggyun Kang

Cliente: Coreintive

Ganador del A' Design Award de Plata en la Categoría Gráfico

49,646

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El Diseño

Acerca de Coreintive Identidad Corporativa

Coreintive es un diseño de identidad corporativa creado para una agencia de diseño. El nombre es una abreviatura de "Core in Creative" (el núcleo de lo creativo). En el logotipo, la última letra E se refleja y se une con la primera letra C para formar la silueta de un corchete. En el interior del corchete se sitúa un círculo que representa el núcleo contenido en él. El círculo alude a valores como la posibilidad, la singularidad, la escalabilidad y la integración. La identidad se construye sobre tres lenguajes de motivos basados en las letras C, O y E. El proyecto se realizó en la República de Corea.

El Reconocimiento

Acerca del A' Design Award de Plata

Coreintive Identidad Corporativa ha ganado el A' Design Award de Plata, un reconocimiento extraordinariamente prestigioso concedido a diseños de gama alta, magníficos e impresionantes. Los ganadores de Plata son obras tremendamente brillantes y sumamente creativas que ilustran la destacada experiencia, el talento y la agudeza de sus diseñadores. Se espera que Coreintive Identidad Corporativa sea una obra maravillosa y emblemática, notablemente profesional y profundamente innovadora. Este diseño ganador del A' Design Award de Plata es una invención muy notable y admirada que beneficia y hace avanzar las fronteras del arte, la ciencia, el diseño y la tecnología. Coreintive Identidad Corporativa es una creación enormemente envidiada que evoca deseos, aporta sentimientos positivos y despierta asombro y admiración.

Detrás del Diseño

Kit de Prensa

Créditos, miembros del equipo y detalles técnicos proporcionados por el diseñador.

Propiedades Únicas: Coreintive has the meaning of generating core in creative. In order to visualize the concept idea of containing in the logo, the last letter of the wordmark was mirrored to form a bracket together with the first letter. The core, which is a base of all creative, is combined with creative and forms an integrated circle shape as s result. Put into C and E, it completes the final symbol shape. Coreintive's corporate identity design consists of 3 motif languages which are C, O, E.
Dimensiones y Embalaje: Coreintive's corporate identity design consists of 3 motif languages which are C, O, E. Motif type A which is symbol C and E combined, and motif type B are joined together, and they become the key combination of motif generate.
- Symbol Motif
Type A : application of symbol C and E
Type B : application of symbol O
Etiquetas: Core, Value, Communication, Creative, Branding, Identity
Tecnología de Producción: We give shape to directions the brand views and found the brand's identity through varied questions and attention such as potential, intrinsic, expandable, immanent, integrated characters that the brand has. Based on that, we put the brand's original core, and we establish brand identity design to let the brand communicate with the world.
Desafío de Diseño: We paid special attention to give shape to the thoughts we had to express overall design. We refined and simplified our thoughts rather than simply make beautiful things aesthetically. And we paid particular attention and put effort to find the right point that thoughts matched exactly as design.
Investigación: To create the concept of 'contain', we reversed the last letter 'E' from CoreintivE to the left and right and combined the inverted E with the first letter, C.
Afterward, we expressed core be contained in that space as a circle. It represents the essential value that businesses must have in order to become a good brand, such as possibility, uniqueness, scalability, philosophy, integration, etc.
Inspiración: Coreintive was developed as an abbreviation of "Core in Creative." Beyond merely a design agency that seeks aesthetic, our mission is to identify the core values of client companies and to integrate them into convincing brand designs. This will is shown through the logo and slogan of Coreintive. In order to visualize the concept idea of containing in the logo, the last letter of the wordmark was mirrored to form a bracket together with the first letter.
Duración del Proyecto: The project started in April 2017 and finished in August 2018 in Republic of Korea.
Flujo de Operación: Understanding services a brand provides, a way the brand looks at the world and a strategy of how to convey them are needed to let the brand communicate with the world. our process for this proceeds with communicating with clients, considering inside and out, doing a great deal of research, creative imagination. We give shape to directions the brand views and found the brand's identity through variated eyes and questions such as potential, expandable, integrable characters that the brand has.
Miembros del Equipo: Creative director : Donggyun Kang
Creative director : Yangji Kim
Designer : Saea Kang
Designer : Jeesun Yim
Designer : Heejin Um
Designer : Habin Ku
Designer : Inhwa Song
Developer : Yumin Kim