Modern Odyssey Instalación expositiva de Hong Kong Trade Development Council

El diseño Modern Odyssey Instalación expositiva de Hong Kong Trade Development Council es un ganador altamente estimado del prestigioso 2020 A' Design Award de Bronce en la categoría de competición Diseño de Espacios Interiores y Exposiciones.

BronceInterior· 2020

Modern Odyssey Instalación expositiva

de Hong Kong Trade Development Council

Cliente: Hong Kong Trade Development Council

Ganador del A' Design Award de Bronce en la Categoría Interior

37,386

Ganador de Premio Verificado

Verificar Estado del Premio para #90569

Visitar Sitio Ver en A' Design Award Nota de Prensa Insignia del Premio

Colores

El Diseño

Acerca de Modern Odyssey Instalación expositiva

Modern Odyssey es un conjunto de instalaciones expositivas diseñadas para el vestíbulo y los accesos a las salas de una feria de joyería en Hong Kong. El tema se inspira en la mitología griega antigua, y cada instalación alude a una deidad, como Zeus, Poseidón, Hera, Apolo, Artemisa o Atenea. En lugar de representaciones directas, se emplean claves alegóricas. Los muros y las columnas se construyen con estructuras metálicas ligeras revestidas de malla gráfica translúcida e iluminadas desde atrás. Elementos escenográficos a medida, iluminación y sonido completan cada espacio. El sistema ligero permite su montaje en tres días.

El Reconocimiento

Acerca del A' Design Award de Bronce

Modern Odyssey Instalación expositiva ha ganado el A' Design Award de Bronce, un reconocimiento sumamente prestigioso concedido a diseños sobresalientes que se distinguen por su creatividad, ingenio y astucia. Los ganadores de Bronce son artefactos ampliamente hábiles y sorprendentemente creativos que acreditan la vasta experiencia, imaginación e ingeniosidad de sus diseñadores. Se espera que Modern Odyssey Instalación expositiva sea un objeto muy apreciado, admirado y querido, notablemente profesional e innovador. Este diseño ganador del A' Design Award de Bronce incorpora las mejores prácticas del arte, la ciencia, el diseño y la tecnología, y es excelente por su atención al detalle. Modern Odyssey Instalación expositiva satisface espléndidamente las necesidades, toca los deseos, encanta los sentimientos y atrae la curiosidad.

Detrás del Diseño

Kit de Prensa

Créditos, miembros del equipo y detalles técnicos proporcionados por el diseñador.

Propiedades Únicas: The event organiser for the 2019 Hong Kong International Jewellery Show required an overall image uplift to envelop the various allocated spaces. Areas such as the main foyer and various entrances into the specialised jewellery halls were offered to a new design. A concept called Modern Odyssey was developed using allegories from ancient Greek mythology was developed to decorate these areas. Besides this, only 3 days were permitted for the onsite setup.
Dimensiones y Embalaje: The venue’s main entrance mesh arch was 17m wide x 5m high, inside the Zeus shrine installation with LED waterfall at the foyer sat 50m2 x 4.5m high. The following entrance treatment designs inside the venue were constructed with similar specification. All walls and columns were built using a lightweight metal framed structure, cladded with translucent graphic mesh and backlit. Bespoke props, lighting, LED were used to produce various ambient allegoric installations.
Etiquetas: Trade, Hong Kong, Jewellery, Greek Mythology, Modern Odyssey, Installation, Space, Exhibition, Design, Organiser, Show
Tecnología de Producción: All the walls and columns were built using a lightweight metallic framed structure, cladded with translucent graphic mesh and backlit. Bespoke props, lighting, LED and in some areas ambient soundtrack was used to produce the various allegorical installations in the spaces. All the production had to be tested offsite before the final onsite construction. This was due to the very tight 3 days allowance for the onsite installation.
Desafío de Diseño: Once the concept direction was set, the challenge was to research the fascinating stories from ancient Greek mythology. It was then that a hierarchal approach was used to build the visitors journey throughout the whole exhibition. Firstly, with Zeus at the foyer then followed by the entrance treatments into the specialised halls using the other deities and so forth. Another challenge was the short move in time, therefore all the material specification had to be lightweight and easily assembled.
Investigación: The research for the Modern Odyssey concept started as a study on various civilization, folklores and cultural beliefs that were influential to past jewellery design. From this research, ancient Greek mythology was chosen due to its array of multifaceted characters and symbolisms. It provided plenty of material to curate a journey at the venue as an overarching theme. This led to the idea of allegorical installations to developed the space instead of showing the actual Greek god.
Inspiración: Inspiration for the concept of Modern Odyssey derived from studying various affluent cultural beliefs that had influenced past jewellery design. From this, ancient Greek mythology was most apt due to its array of complex characters and symbolisms. It provided plenty of scopes to curate the physical spaces using allegories as clues rather than show the referred Greek deity. As such, each installation was unique to its central character such as Zeus, Poseidon, Hera, Apollo, Artemis to Athena etc.
Duración del Proyecto: The project duration was 3 months from the initial briefing to onsite completion. It was located at the Hong Kong Convention and Exhibition Centre in Wan Chai, Hong Kong and the event ran for 5 days starting from the 28th of February to the 4th of March 2019.
Flujo de Operación: The flow was designed in chronological order related to the theme Modern Odyssey. Various allegorical installations were created in reference to the Greek deities. Starting with the translation of Zeus at the main foyer as a welcome installation. Then moving to Poseidon, Hera, Apollo, Artemis and Athena being represented at the other entrance areas within the venue.