Songhua River Rice El Paquete De Arroz de 33 and Branding Co., Ltd.

El diseño Songhua River Rice El Paquete De Arroz de 33 and Branding Co., Ltd. es un ganador altamente estimado del prestigioso 2020 A' Design Award de Plata en la categoría de competición Diseño de Envases.

PlataEnvases· 2020

Songhua River Rice El Paquete De Arroz

de 33 and Branding Co., Ltd.

Cliente: Sourceage

Ganador del A' Design Award de Plata en la Categoría Envases

42,119

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Colores

El Diseño

Acerca de Songhua River Rice El Paquete De Arroz

Songhua River Rice, es un producto de arroz de alta gama bajo SOURCEAGE Food Group. A medida que se acerca el festival tradicional chino, el Festival de Primavera, diseñan a través de un producto de arroz bellamente empaquetado como obsequio para los clientes de los obsequios del Festival de Primavera, por lo que el diseño general debe hacerse eco del ambiente festivo del Festival de Primavera, destacando los elementos culturales tradicionales chinos. y buen sentido auspicioso.

El Reconocimiento

Acerca del A' Design Award de Plata

Songhua River Rice El Paquete De Arroz ha ganado el A' Design Award de Plata, un reconocimiento extraordinariamente prestigioso concedido a diseños de gama alta, magníficos e impresionantes. Los ganadores de Plata son obras tremendamente brillantes y sumamente creativas que ilustran la destacada experiencia, el talento y la agudeza de sus diseñadores. Se espera que Songhua River Rice El Paquete De Arroz sea una obra maravillosa y emblemática, notablemente profesional y profundamente innovadora. Este diseño ganador del A' Design Award de Plata es una invención muy notable y admirada que beneficia y hace avanzar las fronteras del arte, la ciencia, el diseño y la tecnología. Songhua River Rice El Paquete De Arroz es una creación enormemente envidiada que evoca deseos, aporta sentimientos positivos y despierta asombro y admiración.

Detrás del Diseño

Kit de Prensa

Créditos, miembros del equipo y detalles técnicos proporcionados por el diseñador.

Propiedades Únicas: The Songhuajiang rice was the high-class rice from Suyuan Food Group. They produced the well-packaged rice as corporate gifts at Chinese new year approach. Therefore, the package design should satisfy the festival atmosphere，display the traditional Chinese culture elements, and spread the good moral.
Dimensiones y Embalaje: Width 210mm x Depth 40mm x Height 160mm
Etiquetas: Package，China，Rice，Food，Festival，Cultural
Tecnología de Producción: The reason why this packaging was unique not only because its shape was unusual, but also its materials was special. In order to improve the quality and smoothness of packaging, they chose the fine pearl paper and used laser cutting technology, which made the scales of Koi more clear and the whole packaging more three-dimensional and vivd.
Desafío de Diseño: Most rice packages in China are made in plastic bags. As a New Year gift, this kind of rice has not only Chinese traditional elements but also high-end auspicious implications, which is difficult to package. After the originality is determined as Koi carp, the requirements for subsequent materials and production technology are also very high. Through continuous cutting pressure testing, we finally achieve the effect of complete scaling without cutting off.
Investigación: This striking unique packagings are both creative and aesthetical alongside with a good moral, keeping a deep impression to the consumers. It helps enhancing the customer's favor for the brand, as well as the brand marketers to complete a successful marketing.
Inspiración: Koi means good luck in China. Therefore, combining the water, light, earth, and other elements, they picked up Koi as the packaging form. In addition, they inosculated patterns and color features of Koi for satisfying the overall visual effect.
Duración del Proyecto: The project started in September 2018 in Beijing and finished in December 2018 in Beijing, and was exhibited in Supermarket in December 2018.
Flujo de Operación: By comparing the effects of various papers, they finally adopted fine-grained Pearl paper, which can better highlight the texture of smoothness and brightness, as well as the combination of laser cutting technology and manual, to make the scales turn up slightly, so that the whole packaging has a more three-dimensional sense.
Patentes: Copyrights belong to 33 and branding, 2019.
Miembros del Equipo: Xiaowei Zhang
Jing Xu
Zengwei Qin
Jingyan Li
Créditos de Imagen: Main Image: Photographer Jing Xu, Songhua River, 2019.
Image #1: Photographer Jing Xu, Songhua River, 2019.
Image #2: Photographer Jing Xu, Songhua River, 2019.
Image #3: Photographer Jing Xu, Songhua River, 2019.
Image #4: Photographer Jing Xu, Songhua River, 2019.