Changing Perspectives Tipografía ambiental de Haley Tebo

El diseño Changing Perspectives Tipografía ambiental de Haley Tebo es un ganador altamente estimado del prestigioso 2020 A' Design Award de Bronce en la categoría de competición Diseño Gráfico, Ilustración y Comunicación Visual.

BronceGráfico· 2020

Changing Perspectives Tipografía ambiental

de Haley Tebo

Cliente: Haley Tebo

Ganador del A' Design Award de Bronce en la Categoría Gráfico

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El Diseño

Acerca de Changing Perspectives Tipografía ambiental

Changing Perspectives es una instalación de tipografía ambiental creada para los paneles de vidrio de un edificio de arte universitario. Las formas de las letras están cortadas en vinilo esmerilado y se alinean para formar un mensaje legible a medida que las personas pasan caminando. El mensaje puede leerse desde cualquiera de las dos direcciones, por lo que los espectadores se detienen y se desplazan para completar el texto. Cada letra mide aproximadamente entre treinta y sesenta centímetros de alto, variando según la distancia respecto del espectador. La luz que atraviesa los paneles repite las formas de las letras en forma de sombras y reflejos. La instalación invita a las personas de todo el campus a interactuar con la tipografía.

El Reconocimiento

Acerca del A' Design Award de Bronce

Changing Perspectives Tipografía ambiental ha ganado el A' Design Award de Bronce, un reconocimiento sumamente prestigioso concedido a diseños sobresalientes que se distinguen por su creatividad, ingenio y astucia. Los ganadores de Bronce son artefactos ampliamente hábiles y sorprendentemente creativos que acreditan la vasta experiencia, imaginación e ingeniosidad de sus diseñadores. Se espera que Changing Perspectives Tipografía ambiental sea un objeto muy apreciado, admirado y querido, notablemente profesional e innovador. Este diseño ganador del A' Design Award de Bronce incorpora las mejores prácticas del arte, la ciencia, el diseño y la tecnología, y es excelente por su atención al detalle. Changing Perspectives Tipografía ambiental satisface espléndidamente las necesidades, toca los deseos, encanta los sentimientos y atrae la curiosidad.

Detrás del Diseño

Kit de Prensa

Créditos, miembros del equipo y detalles técnicos proporcionados por el diseñador.

Propiedades Únicas: This interactive installation compels the viewer to move in such a way to view the piece differently. As people walk by, the shapes align to form a message, which can be read walking from either direction. Installed on an art building at a university, the piece can be viewed from inside the gallery or across campus and draw people to it. The lighting also reflects the shapes of the typography in the form of shadows and reflections.
Dimensiones y Embalaje: Each letter of the design is approximately 1-2 feet tall, varying with distance from the viewer.
Etiquetas: Environmental typography, interaction design, user experience, typography, graphic design,
Tecnología de Producción: Adobe software was used to create slides that were then projected onto the building. The projector was placed on a ladder at eye-height so it would be convenient for onlookers walking by to read. The shapes were traced with china marker then covered with frosted vinyl and cut out.
Desafío de Diseño: After choosing an approved concept, we addressed the installation process. We could digitally cut out the letters, but they might not align correctly, or we could project it so the alignment was perfect, but would have to cut them by hand. After taping up a to-scale proof of the estimated warp we decided to project the letters because they did not align in the proof. The projection then needed to be done at night and required ladders, multiple extension cords, and for the fountain to be drained.
Investigación: Researching existing projects inspired aspects of this design but also allowed it to be unique. Scouting local areas to find an optimal environment for the typography, we chose to install on campus for convenience and because of having a strong concept for the space, which included a well thought-out quote that could be read from either direction. The area was measured so a digital mockup could be done to scale. The design was very well received as people complimented it as it was being installed.
Inspiración: Inspired by environmental typography installations that use perspective in a way that the words can only be read from one spot, we wanted to bring this somewhere where a lot of people could interact with typography. We were inspired by the potential we saw in the fountain in front of the our university's art building and the vertical glass panels above it. We used the dimensions of these panels to inform the choice of Helvetica Condensed and people walking from both directions to choose the quote.
Duración del Proyecto: Research for this project started in late April 2019. Installation lasted for two weeks in May 2019.
Flujo de Operación: This installation is unique because it is put into movement as the viewer walks by, compelling them to pause and align themselves with the piece in order to read it. The space builds anticipation as the viewer must move themselves to read the next half of the message. The typography tells a story that parallels the environment it is in, achieving mutual enhancement of the design and the environment.
Miembros del Equipo: Angeli Leong
Créditos de Imagen: Image #1 : Professor Wade Lough, 2019
Image #2 : Professor Wade Lough, 2019
Video Credits : Angeli Leong
Quote used is by Wayne Dyer