Optics and Chromatics El Cartel De La Exposición de Timea Andoka

El diseño Optics and Chromatics El Cartel De La Exposición de Timea Andoka es un ganador altamente estimado del prestigioso 2018 A' Design Award de Plata en la categoría de competición Diseño Gráfico, Ilustración y Comunicación Visual.

PlataGráfico· 2018

Optics and Chromatics El Cartel De La Exposición

de Timea Andoka

Cliente: Timea Andorka

Ganador del A' Design Award de Plata en la Categoría Gráfico

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Colores

El Diseño

Acerca de Optics and Chromatics El Cartel De La Exposición

El título Óptica y cromática se refiere al debate entre Goethe y Newton sobre la naturaleza de los colores. Este debate está representado por el choque de las dos composiciones en forma de letras: una calculada, geométrica, de contornos nítidos, la otra se basa en el juego impresionista de sombras de colores. En 2014, este diseño sirvió como portada para las portadas de artistas de la serie Pantone Plus.

El Reconocimiento

Acerca del A' Design Award de Plata

Optics and Chromatics El Cartel De La Exposición ha ganado el A' Design Award de Plata, un reconocimiento extraordinariamente prestigioso concedido a diseños de gama alta, magníficos e impresionantes. Los ganadores de Plata son obras tremendamente brillantes y sumamente creativas que ilustran la destacada experiencia, el talento y la agudeza de sus diseñadores. Se espera que Optics and Chromatics El Cartel De La Exposición sea una obra maravillosa y emblemática, notablemente profesional y profundamente innovadora. Este diseño ganador del A' Design Award de Plata es una invención muy notable y admirada que beneficia y hace avanzar las fronteras del arte, la ciencia, el diseño y la tecnología. Optics and Chromatics El Cartel De La Exposición es una creación enormemente envidiada que evoca deseos, aporta sentimientos positivos y despierta asombro y admiración.

Detrás del Diseño

Kit de Prensa

Créditos, miembros del equipo y detalles técnicos proporcionados por el diseñador.

Propiedades Únicas: The title Optics and Chromatics refers to the debate between Goethe and Newton on the nature of colours. This debate is represented by the clash of the two letterform compositions, one is calculated, geometric, with sharp contours, the other relies on the impressionistic play of colourful shadows. In 2014 this design served as the cover for Pantone Plus Series Artist Covers. The Pantone Formula Guide and Pantone Solid Chips feature covers showcasing works of art from my project, Optics and Chromatics. (creative manager and designer at Pantone by Timothy Heyer, director of creative marketing at Pantone by Karen Lantelme)
Dimensiones y Embalaje: original poster size: 70×100 cm
Etiquetas: chromatics, optics, Goethe, light, colour, shadow, experimental typography, crafts
Tecnología de Producción: paper, coloured plastic sheet, light, shadow
Desafío de Diseño: Two new font-designs had to be invented to express the nature of the polemy on colour theory. The two types of letter consist of different materials and form: one is made of paper and shadow, the other is of coloured foil and light. The symmetrical, geometric shapes of the white paper and the sharp shadows in the hard light make the word ’optics’ legible. The word ’cromatics’ is built from coloured foil sheets that create colourful, intertangled beams in different angles of light.
Investigación: It is essential to know in detail the polemy on colour theory between Newton and Goethe when analyzing the relationship between light, shadow and colour. I consider Goethe’s Theory of Colours as one of the basic pieces of work when studying colour experience: it highlights the fact that the colour vision is a greatly changeful, resilient and impressionistic factor, thus not possible to give a description by some exact mathematical formulas – at least not in an adequate manner. The poster enters this several-century-long scientific debate with the resources of contemporary experimental typography. The project’s afterlife shows the timeliness of this inspection: Pantone published its first Limited-edition Artist Covers with this piece of work in 2014.
Inspiración: Goethe's Theory of Colours appeared in 1810. On the occasion of the bicentennial anniversary of the book the Society of Hungarian Graphic Designers and Typographers announces an international design competition entitled Goetheorie. The title of poster Optics and Chromatics refers to a place where Goethe points out that unlike Newton he is not so much interested in the science of sight (Optics) but rather in the theory of colours (Chromatics). He wants to demonstrate the way we actually experience colours, and not the way we are supposed to experience them according to the laws of mathematics.
Duración del Proyecto: The poster was made at Budapest, Hungary, 2010.
It was exhibited at Design Terminal, Budapest, Hungary, 05 November 2010 – 09 January 2011, Donau Buro, Ulm, Germany, 04 July – 13 July 2014 and The World Paper Products, Jeonju, South Korea, 20 – 28 February 2017
Flujo de Operación: Numerous photos have been taken of the two letterform compositions for the project. Changing the perspective and the light conditions meant plenty of possibilities for the visualization. The two pictures that were finally chosen for the poster are the ones which – complementing each other – accentuate the most the difference between the two colour theories.
Miembros del Equipo: Art director, graphic design, type design and paper craft: Tímea Andorka