House of Bohem Función Principal: Club de Playa de Muge Alanay Gucuoglu

El diseño House of Bohem Función Principal: Club de Playa de Muge Alanay Gucuoglu es un ganador altamente estimado del prestigioso 2026 A' Design Award de Plata en la categoría de competición Diseño de Espacios Interiores y Exposiciones.

PlataInterior· 2026

House of Bohem Función Principal: Club de Playa

de Muge Alanay Gucuoglu

Cliente: Nom Architecture

Ganador del A' Design Award de Plata en la Categoría Interior

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El Diseño

Acerca de House of Bohem Función Principal: Club de Playa

Texto del Libro: House of Bohem Beach Club es un proyecto de hospitalidad frente al mar ubicado en la Playa Cleopatra de Alanya. Diseñado de manera holística de la A a la Z, desde la arquitectura y los interiores hasta el branding, el mobiliario, la iluminación, el menú, los uniformes y la vida al aire libre, el proyecto crea una identidad coherente. Inspirado en la filosofía bohemia y la vida costera mediterránea, invita a estar presente a través de materiales naturales, detalles hechos a mano y un flujo espacial relajado. El resultado es una atmósfera de slow glamour definida por la comodidad junto al mar, la elegancia sin esfuerzo y un ritmo natural de día a noche.

El Reconocimiento

Acerca del A' Design Award de Plata

House of Bohem Función Principal: Club de Playa ha ganado el A' Design Award de Plata, un reconocimiento extraordinariamente prestigioso concedido a diseños de gama alta, magníficos e impresionantes. Los ganadores de Plata son obras tremendamente brillantes y sumamente creativas que ilustran la destacada experiencia, el talento y la agudeza de sus diseñadores. Se espera que House of Bohem Función Principal: Club de Playa sea una obra maravillosa y emblemática, notablemente profesional y profundamente innovadora. Este diseño ganador del A' Design Award de Plata es una invención muy notable y admirada que beneficia y hace avanzar las fronteras del arte, la ciencia, el diseño y la tecnología. House of Bohem Función Principal: Club de Playa es una creación enormemente envidiada que evoca deseos, aporta sentimientos positivos y despierta asombro y admiración.

Detrás del Diseño

Kit de Prensa

Créditos, miembros del equipo y detalles técnicos proporcionados por el diseñador.

Propiedades Únicas: House of Bohem is a beachfront hospitality destination located along the Alanya Cleopatra Beach, designed with a bistro, beach lounge, fine dinning and event party venue. Inspired by bohemian cultures and nomadic philosophy, project orchestrates a fluid, all day narrative, seamlessly transitioning from the relaxed informality of a beach lounge to the refined elegance of a fine-dining venue, and into the dynamic energy of evening events and celebrations, all within a unified spatial identity.
Dimensiones y Embalaje: House of Bohem Beach Club Restaurant Bar spans 2,000 sqm, comprising 429 sqm indoor, 500 sqm semi open, and 1,000 sqm beachfront areas. With 50 dining tables, 30 bar seats, and 100 sunbeds, it hosts up to 300 guests. Establishing a strong sense of place along Cleopatra Beach, it operates as more than a restaurant a fluid, all-day destination conceived as a transformative stage for bistro, bar, fine dining, and events.
Etiquetas: interior design, beach lounge design, beach club, hospitality design
Tecnología de Producción: Designed across 2,000 sqm of open, semi open, and enclosed spaces, the venue accommodates 300 guests with 50 dining tables, a 30 seat bar, and 100 sun loungers. Flexible shading areas are offering alternative corners to the guests, while the bar anchors social interaction. As day turns to night, lighting transforms the atmosphere. Rather than a single focal point, the project creates a layered experience, enriched by murals that express its bohemian spirit.
Desafío de Diseño: The primary challenge was orchestrating a large-scale venue composed of enclosed, semi-open and open zones, accommodating distinct modes within a unified identity without spatial conflict. All day bistro, fine dining, beach lounge and event settings are designed as a living stage which adapts to the rhythm of its guests. Rather than a single focal point, the project creates a layered experience offering different areas. Harsh coastal conditions such as salt, humidity, wind and heavy use demanded durable detailing and material precision, while the project aimed to establish a strong architectural presence along the shoreline.
Investigación: Prior to the project, coastal building typologies were examined through multi-layered analysis. Climate data, salt exposure, wind, solar orientation and coastal morphology informed durability-driven design decisions. Materials were selected through comparative life cycle assessment. Guest and service circulation were tested via schematic scenarios. Investment and operational costs were evaluated through cost performance analysis.
Inspiración: The conceptual departure point for House of Bohem was to merge the free-spirited, tactile essence of bohemian living with the dolce vita of the Mediterranean, establishing a spatial narrative rooted in the nomadic philosophy of slowing down and being present. Guided by the nomadic principles of lightness, portability, layering, craftsmanship and harmony with nature, the project was conceived not as a static décor scheme, but as a living stage which adapts to the rhythm of its guests.
Duración del Proyecto: The project started in February 2023 and finished in May 2023 in Alanya, Turkey.
Flujo de Operación: House of Bohem establishes a strong sense of place along the Cleopatra shoreline, operating as a vibrant, all-day destination rather than solely a restaurant. Its open layout invites the beach inward, setting a new aesthetic benchmark for the coast. A large-scale mural transforms the front into a public visual landmark. Reframing bohemian living as lived experience, the project fosters slower rhythms, tactile engagement, and meaningful social interaction.
Créditos de Imagen: All photos Engin Aydeniz.
All rights Nom Architecture.