Connect To Turkiye Aegean Part Evento cultural de Turkish Airlines

El diseño Connect To Turkiye Aegean Part Evento cultural de Turkish Airlines es un ganador altamente estimado del prestigioso 2026 A' Design Award de Hierro en la categoría de competición Diseño de Eventos.

HierroEvento· 2026

Connect To Turkiye Aegean Part Evento cultural

de Turkish Airlines

Cliente: Turkish Airlines

Ganador del A' Design Award de Hierro en la Categoría Evento

8,099

Ganador de Premio Verificado

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El Diseño

Acerca de Connect To Turkiye Aegean Part Evento cultural

Connect To Turkiye Aegean Part es un evento cultural que abarca varias ciudades y está concebido como una narrativa en movimiento, en lugar de un acontecimiento fijo en una única sede. Los invitados son guiados a través de distintas ciudades, y cada una de ellas ofrece su propia temática y experiencia sensorial. La interacción se produce por medio del espacio, el relato y la escenografía, y no a través de pantallas. En el sitio arqueológico de Éfeso, todas las instalaciones se construyeron sobre plataformas modulares elevadas, de modo que ningún adhesivo, anclaje ni equipo pesado llegó a tocar el suelo antiguo. La preservación del patrimonio y la autenticidad local se antepongan al espectáculo y a la escala.

El Reconocimiento

Acerca del A' Design Award de Hierro

Connect To Turkiye Aegean Part Evento cultural ha ganado el A' Design Award de Hierro, un reconocimiento prestigioso concedido a buenos diseños que cumplen los requisitos profesionales e industriales que se esperan de creaciones bien diseñadas. Los ganadores de Hierro demuestran gran habilidad, alta especialización, comprensión experta y capacidad creativa de sus creadores. Se espera que Connect To Turkiye Aegean Part Evento cultural sea una creación muy apreciada, admirada y querida, práctica e innovadora. Este diseño ganador del A' Design Award de Hierro integra las mejores prácticas del sector y tiene características técnicas competentes unidas a conocimiento práctico y talento. Connect To Turkiye Aegean Part Evento cultural es respetado por su minuciosidad y está concebido para aportar mejoras en la calidad de vida que ayudan a hacer del mundo un lugar mejor.

Detrás del Diseño

Kit de Prensa

Créditos, miembros del equipo y detalles técnicos proporcionados por el diseñador.

Propiedades Únicas: This project is a multi-city cultural experience designed as a moving narrative rather than a fixed event. What makes it unique is its seamless integration into historical landscapes, use of non-invasive design, and guest flow tailored for emotional impact. It prioritizes heritage preservation, local authenticity, and meaningful interaction over spectacle or scale.
Etiquetas: Turkish Airlines, Cultural event, destination, marketing, experiential design, sustainability, heritage, UNESCO sites, Ephesus, Gala
Tecnología de Producción: To ensure the protection of the archaeological heritage of Ephesus, the entire event infrastructure was designed with non-invasive methodologies. All installations—including the stage, exhibition units, and audience areas—were constructed on elevated modular platforms, preventing any direct contact with the ancient ground. The stage design was intentionally compact, respecting the spatial proportions and sightlines of the Agora.

Power distribution was planned with minimal intervention; temporary cabling systems and lightweight, low-impact lighting were used. Materials were selected for their reversibility and minimal environmental footprint—no adhesives, anchors, or heavy equipment touched the original structure.

Logistics, including transportation and setup, followed strict preservation protocols. Each element of the build was prefabricated and assembled onsite with manual labor, avoiding machinery that could compromise the site. The design approach prioritized cultural sensitivity, heritage compliance, and operational safety at every stage.
Desafío de Diseño: The main challenge was designing a large-scale event within protected heritage sites without altering or damaging any historical elements. Navigating local regulations, gaining permits, and aligning with archaeological preservation laws required intense coordination. Balancing cultural authenticity, guest comfort, and logistical feasibility—across five cities—demanded precision, sensitivity, and adaptive creative planning.
Investigación: Qualitative design research was conducted to explore how experiential travel shapes perception of place and brand. Objectives included measuring emotional engagement in heritage environments. Methods included cultural analysis, field visits, and interviews. Participants were 200+ international guests. Results showed higher recall and emotional affinity. Insights informed the user-centric, mobile event structure, influencing brand perception and sustainable tourism models.
Inspiración: This project was inspired by a desire to showcase Türkiye not through spectacle, but through substance—its landscapes, heritage, and human warmth. Instead of relying on a single venue, we envisioned a multi-location narrative, rooted in authenticity and respect. The concept was informed by cultural research, sustainable practices, and a belief that experiential design can connect people more meaningfully than traditional formats.
Duración del Proyecto: The project started in January 2025 with concept development and planning in Istanbul. On-site preparations began in April 2025 across the selected cities. The event was held from May 26 to May 30, 2025, covering Istanbul, Afyonkarahisar, Denizli, İzmir, and Ephesus. It concluded with a gala evening at the Agora of Ephesus on May 29, 2025.
Flujo de Operación: The project unfolds as a guided cultural journey across multiple cities. Guests move through carefully planned stages—each city offering a unique theme and sensory experience. Interaction happens through space, story, and setting rather than screens. Seamless logistics, local immersion, and meaningful pacing ensure comfort and emotional connection, resulting in stronger memory retention and deeper brand engagement.
Créditos de Imagen: All visual and media credits: Turkish Airlines