Dukang Soullink Envasado de licor de Wei Li

El diseño Dukang Soullink Envasado de licor de Wei Li es un ganador altamente estimado del prestigioso 2026 A' Design Award de Bronce en la categoría de competición Diseño de Envases.

BronceEnvases· 2026

Dukang Soullink Envasado de licor

de Wei Li

Cliente: Shenzhen Reform Brand Consultant and Design Co.,Ltd.

Ganador del A' Design Award de Bronce en la Categoría Envases

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El Diseño

Acerca de Dukang Soullink Envasado de licor

Dukang Soullink es un diseño de packaging para un estuche de regalo de licor con dos botellas. El conjunto contiene 580 mililitros de baijiu repartidos en dos botellas de 322 y 258 mililitros, con una graduación alcohólica del 52 por ciento. La caja de regalo mide 125 por 96 por 160 milímetros. En las botellas de textura cristalina se han tallado ondas sonoras, de modo que ambas botellas componen un único patrón completo al colocarse una junto a la otra. En el interior de la caja, unas almohadillas de silicona amortiguan los impactos. El diseño traduce el tema de la amistad íntima a un lenguaje visual destinado al consumo social y al obsequio.

El Reconocimiento

Acerca del A' Design Award de Bronce

Dukang Soullink Envasado de licor ha ganado el A' Design Award de Bronce, un reconocimiento sumamente prestigioso concedido a diseños sobresalientes que se distinguen por su creatividad, ingenio y astucia. Los ganadores de Bronce son artefactos ampliamente hábiles y sorprendentemente creativos que acreditan la vasta experiencia, imaginación e ingeniosidad de sus diseñadores. Se espera que Dukang Soullink Envasado de licor sea un objeto muy apreciado, admirado y querido, notablemente profesional e innovador. Este diseño ganador del A' Design Award de Bronce incorpora las mejores prácticas del arte, la ciencia, el diseño y la tecnología, y es excelente por su atención al detalle. Dukang Soullink Envasado de licor satisface espléndidamente las necesidades, toca los deseos, encanta los sentimientos y atrae la curiosidad.

Detrás del Diseño

Kit de Prensa

Créditos, miembros del equipo y detalles técnicos proporcionados por el diseñador.

Propiedades Únicas: Dukang Soullink uses sound waves as an emotional carrier, turning flow rhythm into a visual language of soul resonance. Carved fading patterns symbolize the Eastern belief that "the more you drink, the deeper the feeling." The upper bottle reflects guarded dreams and glory; the lower, a solid foundation of lasting friendship, translating implicit Eastern bonds into a visual language for Gen Z.
Dimensiones y Embalaje: Width 125mm x Depth 96mm x Height 160mm
Etiquetas: Social Baijiu, Confidant culture, Eastern philosophy, Sound waves, Emotional resonance
Tecnología de Producción: Visual Aesthetics: The twin gift box presents sound wave ripples with a symmetrical structure, and the crystal texture of the bottle body and the sound pattern carving form a light and shadow interaction. The circular main visual enhances the emotional image of "eternal cycle";
Craftsmanship details: The silicone pad shock absorption process balances protection and metaphorical meaning, and the color extension effect enhances visual layering, meeting the texture requirements of gifts;
User experience: The opening method of the gift box simulates "sound wave triggering", combined with emotional copywriting, allowing users to achieve emotional resonance during the unboxing process.
Desafío de Diseño: Concept innovation: transform the physical concept of "sound wave" into emotional design language, which is different from the historical and cultural narrative of traditional Baijiu, and create a design path of "sensory emotion";
Structural innovation: The complementary design of the twin gift box breaks the conventional single bottle packaging, forming a complete sound wave pattern after combination, guiding consumers' consumption awareness of "drinking together". Market positioning: focus on the segmentation scenario of "bosom friend friendship", and accurately cut into the emotional demand gap of the social Baijiu market through customized emotional copywriting and digital passwords.
Investigación: Soullink directly hit the pain point of "shallow emotional expression" in the new retail market, metaphor the emotional resonance of the meeting of friends with the physical characteristics of sound waves, and upgrade Baijiu from "drinking consumer goods" to "emotional media". In line with the modern consumer's demand for spiritual consumption, the concept of "leaving sound in an empty cup" (the sound wave pattern is retained after the alcohol evaporates) extends the drinking experience into a carrier of emotional memory. With the theme of "paying homage to the people who give support in life", it accurately covers business gifts, family and friends commemoration and other scenes, and fills the gap in emotional narrative of social Baijiu (two-pack combination product).
Inspiración: The design inspiration comes from the emotional concept of "never forget, there must be echoes", paying tribute to the close friends who have supported each other in life. The circular main visual symbolizes the sound field of resonance between heaven and earth, metaphorically symbolizing the two-way and social nature of confidant dialogue.
Duración del Proyecto: 2025-07-01
Flujo de Operación: 52% vol alcohol and 580ml total capacity meet the drinking and sharing needs of social Baijiu, and the capacity design (322ml+258ml) adapts to different scenarios of drinking habits. In line with the modern consumer's demand for spiritual consumption, the concept of "leaving sound in an empty cup" (the sound wave pattern is retained after the alcohol evaporates) extends the drinking experience into a carrier of emotional memory.
Miembros del Equipo: Liu Xinhui, Dong Jinghong, Li Wei