Daity Paleta Helada Frutal de Mohsen Koofiani

El diseño Daity Paleta Helada Frutal de Mohsen Koofiani es un ganador altamente estimado del prestigioso 2025 A' Design Award de Bronce en la categoría de competición Diseño de Envases.

BronceEnvases· 2025

Daity Paleta Helada Frutal

de Mohsen Koofiani

Cliente: Zarrin Ghazal Co. - DAITY Ice cream

Ganador del A' Design Award de Bronce en la Categoría Envases

13,599

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Colores

El Diseño

Acerca de Daity Paleta Helada Frutal

El diseño está creado en un estilo pop-art moderno y vibrante. El uso de colores intensos inspirados en el verano, combinados con una tipografía grande y legible, es una característica clave de este diseño, garantizando una rápida transmisión de información al público. Los colores seleccionados se basan en los sabores de los productos, creando atractivo visual para los niños, una sensación de diversión para los adolescentes y transmitiendo calidad y salud para los adultos.

El Reconocimiento

Acerca del A' Design Award de Bronce

Daity Paleta Helada Frutal ha ganado el A' Design Award de Bronce, un reconocimiento sumamente prestigioso concedido a diseños sobresalientes que se distinguen por su creatividad, ingenio y astucia. Los ganadores de Bronce son artefactos ampliamente hábiles y sorprendentemente creativos que acreditan la vasta experiencia, imaginación e ingeniosidad de sus diseñadores. Se espera que Daity Paleta Helada Frutal sea un objeto muy apreciado, admirado y querido, notablemente profesional e innovador. Este diseño ganador del A' Design Award de Bronce incorpora las mejores prácticas del arte, la ciencia, el diseño y la tecnología, y es excelente por su atención al detalle. Daity Paleta Helada Frutal satisface espléndidamente las necesidades, toca los deseos, encanta los sentimientos y atrae la curiosidad.

Detrás del Diseño

Kit de Prensa

Créditos, miembros del equipo y detalles técnicos proporcionados por el diseñador.

Propiedades Únicas: This colorful, purposeful packaging targets young people, kids, and families. Blueberry evokes freshness, blackberry luxury, orange energy, and mixed fruits variety. Its clear text and colors offer a summery, enjoyable vibe, building trust. Blending pop art and modern design, it features bright colors, playful fonts, and fruity images for a cheerful, youth-friendly look. Simple yet striking, it balances appeal and info, standing out on shelves to draw in buyers with fun, freshness, and quality.
Dimensiones y Embalaje: Matt flow Pack with shinig mask.
Width 210mm, Depth 20mm, Height 65mm
Etiquetas: Ice cream, Flow pack, Water ice, Daity ice cream, Sorbet, fruity water ice, Pop art
Tecnología de Producción: In this packaging, the designer has created a playful, large, and energetic font with a glossy or metallic finish, fostering a fun interaction, especially for children and teenagers. The design leverages the primary colors of fruits to align with the product's main objective, while the influence of pop art and modern graphic design is clearly evident and well-executed in this creation.
Desafío de Diseño: Diverse tastes across different markets, simultaneously appealing to children, teenagers, and parents, intense competition in the ice pop market, predicting consumer reactions, and capturing attention in a crowded environment these challenges have not only contributed to improving the product but have also resulted in a packaging design that is both aesthetically pleasing and purposeful. This has led to a balance between creativity and functionality.
Investigación: Extensive research on the market, psychological, behavioral, cultural, flavor-visual, branding, and retail underpins this packaging design. Combining quantitative data (sales, surveys) and qualitative insights (focus groups, observations), the designer crafted an appealing, audience-aligned product. The emphasis on colors, imagery, and psychology reflects deep precision. The result: effective, engaging packaging that strengthens brand identity.
Inspiración: The designer of this packaging drew inspiration from the pop art style, modern art, and posters of the 60s and 70s to evoke a sense of fun, freshness, and enjoyment. The designer aimed to establish a direct connection to the summer season by using the primary colors of fruits, bringing the design closer to the product's core essence. This approach not only generates energy, vitality, and confidence in the product's quality but also conveys the design's inspirations drawn from nature.
Duración del Proyecto: The project started in September 2024 and finished in February 2025 in Shiraz, Iran.
Flujo de Operación: This packaging engages its audience on multiple levels: visually, with striking colors and imagery; emotionally, by sparking joy and freshness; practically, by standing out among competitors; and cognitively, by tying flavors to the design. Its goal is to grab attention fast, create a positive vibe, and drive purchases, especially among youth, kids, and families. The smart design showcases the designer's keen insight into consumer needs and behaviors.
Créditos de Imagen: Creator and design Mohsen Koofiani