El diseño Marlenka Envase de David Kantor es un ganador altamente estimado del prestigioso 2025 A' Design Award de Bronce en la categoría de competición Diseño de Envases.

BronceEnvases· 2025

Marlenka Envase

de David Kantor

Cliente: Marlenka International s.r.o.

Ganador del A' Design Award de Bronce en la Categoría Envases

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Colores

El Diseño

Acerca de Marlenka Envase

El rediseño del envase de Marlenka se centra en un diseño limpio y distintivo que garantiza una sólida presencia en los lineales y una clara diferenciación en toda la gama de productos. El sistema de envase está diseñado para acomodar una variedad de pasteles y postres a base de miel, utilizando un enfoque estructurado para distinguir sabores, formatos y tamaños. La estética visual premium realza el atractivo del producto, mientras que los materiales innovadores y las tecnologías de impresión avanzadas garantizan una calidad excepcional. El diseño refinado no solo eleva la experiencia del consumidor, sino que también fortalece la identidad de marca de Marlenka y su posicionamiento en el mercado.

El Reconocimiento

Acerca del A' Design Award de Bronce

Marlenka Envase ha ganado el A' Design Award de Bronce, un reconocimiento sumamente prestigioso concedido a diseños sobresalientes que se distinguen por su creatividad, ingenio y astucia. Los ganadores de Bronce son artefactos ampliamente hábiles y sorprendentemente creativos que acreditan la vasta experiencia, imaginación e ingeniosidad de sus diseñadores. Se espera que Marlenka Envase sea un objeto muy apreciado, admirado y querido, notablemente profesional e innovador. Este diseño ganador del A' Design Award de Bronce incorpora las mejores prácticas del arte, la ciencia, el diseño y la tecnología, y es excelente por su atención al detalle. Marlenka Envase satisface espléndidamente las necesidades, toca los deseos, encanta los sentimientos y atrae la curiosidad.

Detrás del Diseño

Kit de Prensa

Créditos, miembros del equipo y detalles técnicos proporcionados por el diseñador.

Propiedades Únicas: The project for Marlenka's honey cake packaging redesign focuses on a clean, strong design that ensures clear differentiation on shelves and within the product range. The packaging covers a variety of cakes and honey desserts with a system to distinguish flavors, types, and sizes. High-quality visual enhances the product's appeal, while innovative materials and precise printing technologies guarantee excellent results. The design supports Marlenka's brand.
Dimensiones y Embalaje: The portfolio includes a variety of products in different sizes, made from high-quality cardboard and paperboard for durability up to nine months. Printed in five to six colors, each piece features three layers of special coating for a refined matte finish. Elegant embossing enhances every product, while select items are accented with luxurious gold foil stamping, adding a sophisticated touch and emphasizing their premium quality.
Etiquetas: marlenka, redesign, packaging,
Tecnología de Producción: A special photographic technique called "stacking" was used for the visuals, where multiple shots are layered to achieve outstanding sharpness and detail. In total, over 2,000 photographs were meticulously captured and gradually combined to create the final high-quality images.
Desafío de Diseño: Differentiating from competitors was one of the key challenges, as many imitators and plagiarists of the original design were found (even today). A significant departure from other brands was essential. Additionally, the packaging needed "cleaning" from distracting elements using modern typography.
Investigación: The market research focused on identifying current packaging design trends across markets and benchmarking against leading global brands in the sweets sector. We assessed consumer reactions to existing packaging using heat maps, which were later applied to test the new packaging's functionality. Previous design has always been top-tier, but with evolving aesthetic standards, we needed to innovate. The goal was to unify and update the visual style, ensuring consistency across packaging and communication channels.
Inspiración: The project was inspired by the increasing demands in the packaging industry, focusing on innovative design solutions that merge modern technologies with practical user needs. Our goal was to create a design that is both functional and visually appealing, drawing inspiration from global trends and successful packaging implementations. As the packaging no longer met modern aesthetic standards and competitors began replicating design elements, we decided to completely reinvent the visual style, unify it, and enhance communication across all channels, including licensed products.
Duración del Proyecto: The project started in July 2023 and finished in February 2025. The project took place in Czech Republic.
Flujo de Operación: The key visual, centrally positioned, is designed to be easily modifiable and adaptable to various formats and products. At the same time, the different elements are clearly distinguishable by their descriptors. This ensures a strong brand block, maintaining consistency across all materials.
Miembros del Equipo: David Kantor
Radek Vysocký
Vojtěch Halamíček
Créditos de Imagen: David Kantor
Petr Vaněk