New Fashion of Chinese Elements Cartel de Chen Gang

El diseño New Fashion of Chinese Elements Cartel de Chen Gang es un ganador altamente estimado del prestigioso 2025 A' Design Award de Bronce en la categoría de competición Diseño de Patrimonio Cultural.

BroncePatrimonio Cultural· 2025

New Fashion of Chinese Elements Cartel

de Chen Gang

Cliente: Hangzhou Arts and Crafts Museum

Ganador del A' Design Award de Bronce en la Categoría Patrimonio Cultural

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El Diseño

Acerca de New Fashion of Chinese Elements Cartel

New Fashion of Chinese Elements es una serie de carteles basada en las artes y oficios tradicionales chinos. El diseño extrae patrones de la indumentaria, la seda y la cerámica, para luego deconstruirlos y transformarlos en gráficos modernos. Los motivos tradicionales portan significados auspiciosos y expresan deseos de una vida mejor. Se emplean herramientas de diseño digital para redibujar los motivos y acercarlos al espectador contemporáneo. Cada cartel mide 700 por 1000 milímetros. El objetivo es mantener visible el patrimonio cultural y llevar los patrones artesanales tradicionales a la vida moderna.

El Reconocimiento

Acerca del A' Design Award de Bronce

New Fashion of Chinese Elements Cartel ha ganado el A' Design Award de Bronce, un reconocimiento sumamente prestigioso concedido a diseños sobresalientes que se distinguen por su creatividad, ingenio y astucia. Los ganadores de Bronce son artefactos ampliamente hábiles y sorprendentemente creativos que acreditan la vasta experiencia, imaginación e ingeniosidad de sus diseñadores. Se espera que New Fashion of Chinese Elements Cartel sea un objeto muy apreciado, admirado y querido, notablemente profesional e innovador. Este diseño ganador del A' Design Award de Bronce incorpora las mejores prácticas del arte, la ciencia, el diseño y la tecnología, y es excelente por su atención al detalle. New Fashion of Chinese Elements Cartel satisface espléndidamente las necesidades, toca los deseos, encanta los sentimientos y atrae la curiosidad.

Detrás del Diseño

Kit de Prensa

Créditos, miembros del equipo y detalles técnicos proporcionados por el diseñador.

Propiedades Únicas: The project extracts traditional patterns from clothing, silk, ceramics, etc., deconstructs and transforms them into modern patterns, giving new vitality to traditional Chinese arts and crafts. Traditional patterns carry auspicious meanings and convey people's blessings for a better life. Through modern design techniques, these elements are revitalized with contemporary charm and integrated into modern life, re-displaying the unique charm of traditional Chinese arts and crafts.
Dimensiones y Embalaje: 700mm*1000mm
Etiquetas: Traditional arts and crafts, modern design adaptation, cultural heritage, traditional motifs
Tecnología de Producción: This project combines traditional crafts with modern technology, and realizes the modern transformation of traditional patterns through digital design and computer-aided manufacturing. In terms of material selection, high-quality silk and environmentally friendly natural fibers are used, combining traditional crafts with mechanized production to ensure the exquisiteness of design details and the consistency of mass production.
Desafío de Diseño: The most challenging part of this design project is how to preserve the essence of traditional culture while effectively transforming it into a design that meets modern aesthetic and functional requirements. The modern transformation of traditional patterns not only requires a balance between cultural heritage and innovative design, but also faces practical issues such as technology, production process and copyright.
Investigación: This study aims to explore how to combine traditional Chinese arts and crafts with modern design to enhance their application and value in contemporary society. The research methods include literature analysis, traditional pattern extraction and modern design transformation, and visual creation using design software (such as Illustrator and Photoshop). Participants include designers and cultural experts. The results show that the combination of traditional and modern elements can not only preserve cultural heritage, but also enhance the market appeal of products.
Inspiración: The project extracts traditional patterns of clothing, silk and ceramics, deconstructs and transforms them into modern patterns, and gives new vitality to traditional Chinese arts and crafts. Traditional patterns contain auspicious meanings and convey blessings for a better life. Through modern design techniques, these elements are given a contemporary charm and integrated into modern life, re-displaying the unique charm of traditional Chinese arts and crafts.
Duración del Proyecto: The project will be jointly initiated by Hangzhou Arts and Crafts Museum and Communication University of Zhejiang in July 2024 and completed in August 2024.

Director：Chen Gang, Fan Xiaolin, Huang Yi, Yang Chao, Lv Ang, Deng Rui,

Design：Chen Zilong, Liu Weilong, Gu Jiayuan, Xiang Hongjin, Fang Jiwei, Guo Yuanxi, Jin Ziyi, Mao Yutin, Ye Lin, Zhang Yiqun
Flujo de Operación: This design project allows people to experience traditional Chinese craftsmanship in a more intuitive way through the modern transformation of traditional patterns. Users can feel the combination of traditional and modern elements by touching or viewing the design details on the product.
Patentes: Hangzhou Arts and Crafts Museum, 2024
Créditos de Imagen: Image #1 : Designer Gang Chen & Xiaolin Fan & Chao Yang
Image #2 : Designer Ang Lv & Yi Huang & Rui Deng
Image #3 : Designer Zilong Chen & Weilong Liu & Jiayuan Gu
Image #4 : Designer Hongjin Xiang & Jiwei Fang & Yuanxi Guo
Image #5 : Designer Ziyi Jin & Yutin Mao & Lin Ye &Yiqun Zhang