El diseño Brown Brothers Limited Edition Embalaje para Botella de Vino de Yiqi Tang and Zona Yuechen Guan es un ganador altamente estimado del prestigioso 2025 A' Design Award de Hierro en la categoría de competición Diseño de Envases.
HierroEnvases· 2025
Brown Brothers Limited Edition Embalaje para Botella de Vino
de Yiqi Tang and Zona Yuechen Guan
Cliente: Brown Brothers
Ganador del A' Design Award de Hierro en la Categoría Envases
Ganador de Premio Verificado
Verificar Estado del Premio para #164761El Diseño
Acerca de Brown Brothers Limited Edition Embalaje para Botella de Vino
Brown Brothers Limited Edition es un packaging diseñado para un vino moscato espumoso y afrutado. La gama abarca tres variantes que representan la mañana, el crepúsculo y la medianoche. A cada variante se le aplica tinta perfumada, de modo que se libera una fragancia acorde con el momento elegido. Los colores vivos y los estampados dinámicos evocan una fiesta tropical de verano y la idea del reencuentro. La botella es de formato estándar de 750 ml, fabricada en vidrio reciclable e impresa con gráficos duraderos de alta calidad. El objetivo era lograr un packaging cautivador tanto para la vista como para el olfato.
El Reconocimiento
Acerca del A' Design Award de Hierro
Brown Brothers Limited Edition Embalaje para Botella de Vino ha ganado el A' Design Award de Hierro, un reconocimiento prestigioso concedido a buenos diseños que cumplen los requisitos profesionales e industriales que se esperan de creaciones bien diseñadas. Los ganadores de Hierro demuestran gran habilidad, alta especialización, comprensión experta y capacidad creativa de sus creadores. Se espera que Brown Brothers Limited Edition Embalaje para Botella de Vino sea una creación muy apreciada, admirada y querida, práctica e innovadora. Este diseño ganador del A' Design Award de Hierro integra las mejores prácticas del sector y tiene características técnicas competentes unidas a conocimiento práctico y talento. Brown Brothers Limited Edition Embalaje para Botella de Vino es respetado por su minuciosidad y está concebido para aportar mejoras en la calidad de vida que ayudan a hacer del mundo un lugar mejor.
Detrás del Diseño
Kit de Prensa
Créditos, miembros del equipo y detalles técnicos proporcionados por el diseñador.
- Propiedades Únicas
- The Brown Brothers Fruity Sparkling Moscato packaging uses scented ink, enhancing both visual and olfactory engagement. Designed for three distinct moments—morning, twilight, and midnight—the packaging offers an interactive experience, immersing users in a tropical party vibe. Its innovative multisensory features, paired with the cultural "reunion" concept for the Asian market, make this design stand out.
- Dimensiones y Embalaje
- The Brown Brothers Fruity Sparkling Moscato bottle is a standard 750 ml wine bottle with dimensions of approximately 75 mm in width, 75 mm in depth, and 300 mm in height. The packaging features scents for each time-of-day variant. The bottle is made from recyclable glass, with high-quality printing for durability and eco-friendliness. The total weight, including liquid, is approximately 1200 g, ensuring it maintains a premium feel while being practical for handling and shipping.
- Etiquetas
- Brown Brothers Winery, Scented Ink, Eco-friendly Packaging, Tropical Party, Reunion, Multisensory Packaging, Asian Market, Chinese Market, Innovative Design, Festive Celebration
- Tecnología de Producción
- The packaging uses scented ink that is tailored to each design, creating environmental excitement and enhancing the olfactory experience. The bottles are produced with eco-friendly, recyclable materials. Advanced printing techniques were used to ensure high-quality graphics that reflect the tropical party atmosphere, while also maintaining durability and consumer appeal.
- Desafío de Diseño
- The biggest challenge was integrating multisensory elements, while maintaining high production quality and cost efficiency. Another obstacle was ensuring that the design resonated with both the Asian market's cultural concept of "reunion" and the festive tropical theme. Technological limitations in ink production and sustainable material sourcing required innovative solutions, balancing aesthetics with environmental impact.
- Investigación
- The objective was to enhance user interaction through multisensory design. The methodology involved market analysis and consumer behavior studies to understand preferences. Data was collected via focus groups and user testing, using tools like surveys and sensory evaluations. Participants were young adults, aged 25-35, in Asia. Results showed a strong preference for cold-activated and scented ink features. Insights indicated that multisensory packaging increases product engagement and aligns well with festive consumer behavior, positively impacting business and design trends.
- Inspiración
- The design was inspired by the vibrant atmosphere of tropical summer parties and the concept of "reunion" in Asian culture. Our goal was to create an immersive experience, reflecting the energy of different moments throughout the day—morning, twilight, and midnight. Extensive research into scented-ink printing allowed us to blend visual excitement with olfactory elements, enhancing the sensory engagement of each design.
- Duración del Proyecto
- The project started in November 2023 in Shanghai and finished in May 2024, and was officially launched for sale in July 2024.
- Flujo de Operación
- The packaging interacts with users in a multisensory way. The scented ink enhances the experience by releasing a unique fragrance, matching the mood of morning, twilight, or midnight. This playful interaction creates a dynamic and engaging experience for users, making every moment feel festive and personal while enhancing the overall enjoyment of the product.
- Miembros del Equipo
- Art Director: Yiqi Tang
Creative Director: Zona Yuechen Guan - Créditos de Imagen
- Image #1: Art Director Yiqi Tang, Brown Brothers Fruity Sparkling Moscato, 2023.
Image #2: Art Director Yiqi Tang, Brown Brothers Fruity Sparkling Moscato, 2023.
Image #3: Art Director Yiqi Tang, Brown Brothers Fruity Sparkling Moscato, 2023.
Image #4: Art Director Yiqi Tang, Brown Brothers Fruity Sparkling Moscato, 2023.
Image #5: Art Director Yiqi Tang, Brown Brothers Fruity Sparkling Moscato, 2023.
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