Seoul Auction The Concierge Diseño de Interiores de Hyunju Julia Lee

El diseño Seoul Auction The Concierge Diseño de Interiores de Hyunju Julia Lee es un ganador altamente estimado del prestigioso 2025 A' Design Award de Bronce en la categoría de competición Diseño de Espacios Interiores y Exposiciones.

BronceInterior· 2025

Seoul Auction The Concierge Diseño de Interiores

de Hyunju Julia Lee

Cliente: Seoul Auction

Ganador del A' Design Award de Bronce en la Categoría Interior

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El Diseño

Acerca de Seoul Auction The Concierge Diseño de Interiores

The Concierge en Seoul Auction redefine el retail de lujo a través de un concepto minimalista de espacio dentro del espacio. Integrado a la perfección en el vestíbulo tipo galería, ofrece un ambiente sereno y sofisticado donde la simplicidad realza la experiencia de contemplación. Una gran puerta de cristal y un amplio ventanal equilibran apertura y discreción, mientras que las obras de arte cuidadosamente ubicadas y los estantes flotantes guían sutilmente a los visitantes. Al abrazar la belleza del espacio en blanco, The Concierge eleva la percepción del lujo, permitiendo que los productos sean los protagonistas.

El Reconocimiento

Acerca del A' Design Award de Bronce

Seoul Auction The Concierge Diseño de Interiores ha ganado el A' Design Award de Bronce, un reconocimiento sumamente prestigioso concedido a diseños sobresalientes que se distinguen por su creatividad, ingenio y astucia. Los ganadores de Bronce son artefactos ampliamente hábiles y sorprendentemente creativos que acreditan la vasta experiencia, imaginación e ingeniosidad de sus diseñadores. Se espera que Seoul Auction The Concierge Diseño de Interiores sea un objeto muy apreciado, admirado y querido, notablemente profesional e innovador. Este diseño ganador del A' Design Award de Bronce incorpora las mejores prácticas del arte, la ciencia, el diseño y la tecnología, y es excelente por su atención al detalle. Seoul Auction The Concierge Diseño de Interiores satisface espléndidamente las necesidades, toca los deseos, encanta los sentimientos y atrae la curiosidad.

Detrás del Diseño

Kit de Prensa

Créditos, miembros del equipo y detalles técnicos proporcionados por el diseñador.

Propiedades Únicas: Located in Seoul Auction's lobby, The Concierge embodies minimalist architecture, seamlessly integrated with the white gallery. Designed as a space within a space, it balances openness and privacy with a large glass door and strategically placed artwork. Luxury products are showcased in rectangular boxes against all-white walls, emphasizing the beauty of blank space. This design highlights minimalist beauty, where every element serves a purpose and enhances the elegance of the space.
Dimensiones y Embalaje: The Concierge is W4590mm x L5550mm x H3000mm, situated within a lobby with an overall height of 4300mm. To optimize the space, we integrated the lobby’s air circulation and air conditioning system using an exposed ceiling structure. This design not only ensures effective air flow but also enhances a sense of openness and continuity. As a result, the space feels more expansive and inviting, complementing the minimalist aesthetic.
Etiquetas: MinimalistInteriorDesign, RetailInteriorDesign
Tecnología de Producción: The design required high-precision craftsmanship to achieve a minimalist aesthetic within the existing lobby. We used a seamless joint technique to integrate new walls with existing ones. Lacking an electrical floor box, we routed electric and fire lines from the ceiling along the existing column, seamlessly concealing them to preserve the minimalist design. Located at the lobby corner with two sides facing the unmodifiable facade, we planned construction meticulously to avoid impact.
Desafío de Diseño: One challenge was maintaining openness while ensuring privacy in a compact space. We achieved this by strategically placing the reception desk and using a transparent glass door and window that balance visibility and discretion, offering a serene consultation experience. Another challenge was making the space discreet by day but a showcase at night. We used the building's perforated skin and wood display shelves to control visibility, allowing The Concierge to softly glow at night, drawing attention subtly.
Investigación: An in-depth study of minimalism in traditional Korean art and architecture influenced the concept of beauty of blank space, showing that simplicity enhances the perceived value of luxury products. This insight guided the use of blank space to highlight watches and jewelry. The concept of space within a space emphasized harmony with the surrounding environment, leading to the seamless integration of The Concierge with the gallery of Seoul Auction's lobby with carefully positioned artwork.
Inspiración: The design of The Concierge was inspired by creating a serene, sophisticated environment that reflects the values of Seoul Auction. We aimed for a space that showcases luxury items while enhancing the viewing experience through simplicity. The space within a space concept fosters intimacy, inviting visitors while maintaining privacy. Our research into minimalist architecture emphasized light and space, leading us to embrace the beauty of blank space to elevate the perception of luxury.
Duración del Proyecto: This project started in May 1 and finished in June 3, in Seoul, Korea.
Flujo de Operación: The large glass door and window create an open, inviting atmosphere, reducing psychological barrier to entry. Strategically positioned, the reception desk ensures privacy during consultations, offering comfort for high-end clients. This balance of openness and privacy enhances customer interaction. The layout guides visitors through a rhythmic sequence of display areas, encouraging exploration without overwhelming them.
Miembros del Equipo: Designer: Hyunju Julia Lee
Créditos de Imagen: Photographer: Teo