Heshengzhao Bo Yuege Espacio de bodas de Wei Zhang

El diseño Heshengzhao Bo Yuege Espacio de bodas de Wei Zhang es un ganador altamente estimado del prestigioso 2024 A' Design Award de Bronce en la categoría de competición Diseño de Artes Escénicas.

BronceArtes Escénicas· 2024

Heshengzhao Bo Yuege Espacio de bodas

de Wei Zhang

Cliente: Infront

Ganador del A' Design Award de Bronce en la Categoría Artes Escénicas

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El Diseño

Acerca de Heshengzhao Bo Yuege Espacio de bodas

Heshengzhao Bo Yuege es un espacio nupcial concebido para presentar una boda tradicional china como una ópera escenificada. El diseño ocupa un salón de exposiciones vacío de casi 2000 metros cuadrados, con un escenario principal de 48 metros de longitud y una pantalla ultrapanorámica de 7 metros de altura por 28 metros de largo. La escenografía representa un palacio imaginario entre las nubes, con un arco de entrada en forma de dragón, columnas rojas y aleros superpuestos. Se emplearon esculturas talladas tridimensionalmente en espuma y la construcción tradicional de ensamblaje de madera con caja y espiga. Cada parte de la ceremonia sigue un poema escrito especialmente para la pareja.

El Reconocimiento

Acerca del A' Design Award de Bronce

Heshengzhao Bo Yuege Espacio de bodas ha ganado el A' Design Award de Bronce, un reconocimiento sumamente prestigioso concedido a diseños sobresalientes que se distinguen por su creatividad, ingenio y astucia. Los ganadores de Bronce son artefactos ampliamente hábiles y sorprendentemente creativos que acreditan la vasta experiencia, imaginación e ingeniosidad de sus diseñadores. Se espera que Heshengzhao Bo Yuege Espacio de bodas sea un objeto muy apreciado, admirado y querido, notablemente profesional e innovador. Este diseño ganador del A' Design Award de Bronce incorpora las mejores prácticas del arte, la ciencia, el diseño y la tecnología, y es excelente por su atención al detalle. Heshengzhao Bo Yuege Espacio de bodas satisface espléndidamente las necesidades, toca los deseos, encanta los sentimientos y atrae la curiosidad.

Detrás del Diseño

Kit de Prensa

Créditos, miembros del equipo y detalles técnicos proporcionados por el diseñador.

Propiedades Únicas: This is an epic traditional Chinese wedding like an opera.The name "HeShengZhao" comes from the famous Ci from Tang Dynasty (Ci is the name of a tune used to fill lyrics and is a specific form of ancient poetry.)the suffix "BoYue" is the name of groom and bride in this wedding.Ge refers to the praise of love.The planner specially composed a poem of Tang, the entire process and scene of the wedding are matched with the lyrics and music one by one.like a fairyland, depicts a grand palace wedding
Dimensiones y Embalaje: This is a blank exhibition space in a convention and exhibition center with a height of 9 meters, a total length of 58 meters, a width of 29.5 meters, and an area of nearly 2,000 square meters.
The height of the Chinese-style building and aerial hoisting device reaches 8 meters, the wings of the phoenix reach 10 meters wide, the dragon's head reaches 6 meters high, the main stage (promenade) is 48 meters long, and a multimedia ultra-wide LED screen with a height of 7 meters, 28 meters long, playing fantasy special effects videos with strong visual impact (the real giantness is often not felt in pictures and videos)
Etiquetas: Wedding space, art space, Event Design, Multimedia Drama, Chinese Culture
Tecnología de Producción: 3D carving foam sculpture technology and traditional Chinese wooden mortise and tenon construction were widely used in this project
The scene design of the fantasy wonderland needs to show the palace on the clouds, the dynamic of the Loong rising into the sky, the phoenix spreading its wings, all of which need to be carried out using 3D carving technology, for the shaping of dynamic scenes, we pre produced computer models for effect display and production reference, and performed partial proofing.Chinese scenes, buildings also need to be used to present a majestic palace feel.We made extensive use of cornices in ancient buildings to create a top of ten thousand palaces. The main stage is as long as 48 meters, the scene is very shocking. Combined with the process, fantasy style special effects videos were produced for each link.Constantly changing scenes.
Desafío de Diseño: 1The biggest challenge is to complete the construction within a very limited time. This is an almost impossible task. We have about 50 trucks of materials, The entire 270 venue is all stage, and 70 percent of it is hoisted at high altitude. We did the utmost sequential space planning and scheduling to successfully complete it
2The most complex scenes, performance procedures and multimedia visual effects ever presented
We have almost 20 supplier teams in this project, and our rehearsal only lasts half an hour, which requires us to have strong overall coordination and directing capabilities. We have the ability to complete such a challenge.
3The ultra-widescreen naked eye 3D visual effects are a highlight of our event. according to each process, such as the palace above the clouds, everyone seemed to be in the heaven palace
Investigación: Type, Using modern technology and the method of producing a stage play to break the imagination
Method, set up a complete script with the background of the story set in the world of Chinese mythology.
Data, There were about 400 guests, 20 supplier teams, 150 staff teams, and tens of thousands of online viewers.
Results, Customers and guests were very shocked. Everyone’s feeling is that this is not a wedding,It’s like everyone is participating in a stage play.
The couple is a well known blogger. They broadcast the entire wedding live and more people felt the innovation of traditional Chinese culture.
Inspiración: China has many mythological stories, and characters from mythological stories often used as metaphors. Couple are described as the marriage of Loong and Phoenix,The wedding scene is an imaginary palace complex in the sky: the gate of the heavenly palace with a Loong-shaped archway, domineering red pillars, a long corridor on the clouds, fairies dancing gracefully to deliver the bride, At the top of the Ten Thousand Palaces, there are giant Loong and Phoenix as well as inverted crystal pavilions
Duración del Proyecto: The project started in April 2023 and carried out conceptual design and scheme design. After nearly 6 months of preparation and one and a half months of production, it entered and started construction on the evening of October 1, 2023. On October 3 Finished at 8 a.m. and conducted scene shooting and acceptance. There are about 50 large trucks, and the construction took only one day and two nights to complete
The project is located at Guohui Convention and Exhibition Center, Changsha China.
Flujo de Operación: The process of this activity is very full
Opening light show and 8 drummers performing "drum dance"
XiNiang held an incense burner to purify the entire audience.
12 folkloric performers "Loong Dance"
The screen is full of clouds.In the clouds is a giant Loong. The groom appears in front of the Loong. After, a phoenix soars into the sky
6 fairies danced gracefully,the bride appeared
The couple ascended the high platform. The picture in the ultra-wide screen showed the main hall of the Heavenly Palace covered with red curtains
During the vows, the roof was filled with sky lanterns and the marriage certificate slowly appeared.
Finally, the Ci with ink effect appeared on the screen, and the whole audience recited them together, which was very shocking.
Patentes: Copyright belongs to Wei Zhang(Wynne Z.)
Créditos de Imagen: Image#1: Photographer NZ Production
Image#2: Photographer NZ Production
Image#3: Photographer NZ Production
Image#4：Photographer NZ Production
Image#5: Photographer NZ Production
Video：Videographer Zhuoye Film