Bluetown Wuxi Guixiangli Diseño Interior de Centro de Ventas de Zhijun Zhong

El diseño Bluetown Wuxi Guixiangli Diseño Interior de Centro de Ventas de Zhijun Zhong es un ganador altamente estimado del prestigioso 2024 A' Design Award de Plata en la categoría de competición Diseño de Espacios Interiores y Exposiciones.

PlataInterior· 2024

Bluetown Wuxi Guixiangli Diseño Interior de Centro de Ventas

de Zhijun Zhong

Cliente: Herabenna

Ganador del A' Design Award de Plata en la Categoría Interior

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El Diseño

Acerca de Bluetown Wuxi Guixiangli Diseño Interior de Centro de Ventas

Bluetown Wuxi Guixiangli es el interior de un centro de ventas de 400 metros cuadrados ubicado en Wuxi, provincia de Jiangsu, China, finalizado en diciembre de 2023. El diseño interpreta la estética de la dinastía Song desde una mirada contemporánea. La madera es el material principal, con detalles en piedra que generan una atmósfera natural y cálida. El espacio se divide en un acceso, corredores, una sala de recepción, un vestíbulo y una zona de bar. Vigas y estructuras vistas conforman el cielorraso, donde la luz natural y el sistema de iluminación aportan profundidad. Escenas de jardines en miniatura y celosías de madera evocan la cultura local.

El Reconocimiento

Acerca del A' Design Award de Plata

Bluetown Wuxi Guixiangli Diseño Interior de Centro de Ventas ha ganado el A' Design Award de Plata, un reconocimiento extraordinariamente prestigioso concedido a diseños de gama alta, magníficos e impresionantes. Los ganadores de Plata son obras tremendamente brillantes y sumamente creativas que ilustran la destacada experiencia, el talento y la agudeza de sus diseñadores. Se espera que Bluetown Wuxi Guixiangli Diseño Interior de Centro de Ventas sea una obra maravillosa y emblemática, notablemente profesional y profundamente innovadora. Este diseño ganador del A' Design Award de Plata es una invención muy notable y admirada que beneficia y hace avanzar las fronteras del arte, la ciencia, el diseño y la tecnología. Bluetown Wuxi Guixiangli Diseño Interior de Centro de Ventas es una creación enormemente envidiada que evoca deseos, aporta sentimientos positivos y despierta asombro y admiración.

Detrás del Diseño

Kit de Prensa

Créditos, miembros del equipo y detalles técnicos proporcionados por el diseñador.

Propiedades Únicas: The project is located in Wuxi, Jiangsu Province, where the roots of Song dynasty aesthetics run deep for a millennium, ingrained in its culture. Through the passage of time, historical context has infused the city's essence, imbuing it with a spiritual depth. The design draws inspiration from the past to innovate for the present, interpreting the elegance of Song dynasty aesthetics and embracing a contemporary urban slow living lifestyle.
Dimensiones y Embalaje: 400 square meters
Etiquetas: Song dynasty aesthetics, frame structure, exposed structure, mortise and tenon structure, light and shadow order
Tecnología de Producción: The design incorporates contemporary aesthetics, applying Song dynasty aesthetics to the space. The main space draws inspiration from Song dynasty architectural aesthetics, dissecting traditional architecture to innovate a contemporary Chinese style. By intertwining and overlapping components, it showcases traditional architectural textures while embracing simplicity, reflecting the Song dynasty's minimalist philosophy.

The structure of the exhibition center is enclosed by curtain walls and steel frames, integrating traditional wood structures into the layout. The space is divided into entrance, corridors, reception hall, lobby, and bar areas, with a layout that builds up gradually, creating interconnected yet distinct contemporary social spaces. Wood is the primary material, complemented by stone accents, enhancing the space with a natural and warm atmosphere.
Desafío de Diseño: The "exposed structure" design is the highlight of the interior space in this project. In Song dynasty architecture, "exposed structure" refers to the ceiling's natural state. It involves leaving the interior structure completely exposed, beautifying the beams and columns themselves to create a unique order and logic. By downplaying heavy ornamentation, the design presents the architectural beauty through minimalist connection logic. The exposed beams and frames intersect and layer to create a dynamic rhythm and order. As sunlight penetrates through the ceiling, interacting with light and shadow, it enhances the depth and layering of the structure. With the assistance of a lighting system, it creates a three-dimensional and transparent spatial sensation, making the entire ceiling the focal point of the space, inviting exploration.
Investigación: A millennium ago, the Song dynasty provided the perfect model for understanding life: banquets, tea gatherings, hanging paintings—slowly and gracefully living life to its fullest. However, with the rapid pace of contemporary urbanization, we have forgotten the essence of life, losing touch with the time and space to truly experience life. In this project, the designers aim to incorporate elements of Song dynasty aesthetics into the space, blending them with contemporary aesthetic values. Through the charm of the Song dynasty, they seek to convey the concept of returning to a more refined and leisurely lifestyle, encouraging us to savor and enjoy the present moment.
Inspiración: The enduring artwork of the Song dynasty, such as "Along the River During the Qingming Festival" and "Elegant Gathering in the Western Garden," vividly portray the refined world of that era. From paintings to architecture and poetry, the Song dynasty excelled in aesthetics and artistic appreciation. Described as a pinnacle in Chinese history, the elegance of the Song dynasty is enduring, with Wuxi's cultural heritage preserving its essence for over a millennium.
Duración del Proyecto: The project is located in the northwest intersection of Heng 2 Road and Zong 2 Road, Huishan District, Wuxi City, Jiangsu Province, China. It was completed in December 2023.
Flujo de Operación: The entrance corridor serves as a transition space, designed for passage and experiencing the surroundings. The facade features large suspended blocks as partitions, with miniature scenes of Jiangnan gardens at the bottom, creating a sense of vitality amidst rocky landscapes and lush greenery. Wooden lattice grids are asymmetrically placed with concealed backlighting, softening the light and intertwining contemporary materials with cut facades to evoke an ethereal Eastern Zen atmosphere. The use of frame structures on one side breaks the physical boundaries of the building, allowing indoor and outdoor scenery to blend, evoking a sense of Zen tranquility. The choice of spiral "flower clusters" lighting fixtures within the frames draws inspiration from osmanthus petals, embedding a memory of the city's culture.

In the central hall area, contemporary design techniques separate the mortise and tenon structure from the building, incorporating the philosophy of "wuwei" to break traditional constraints and explore new possibilities in form, material, function, and concept. Embedded garden scenes with rough textures of sand and stones integrate Eastern Zen elements, while wood serves as the primary material base, complementing the stone and allowing natural light to filter through the ceiling, creating a serene and minimalist atmosphere.
Miembros del Equipo: Zhijun Zhong