Fruit Bar Envasado de snacks de Olha Takhtarova

El diseño Fruit Bar Envasado de snacks de Olha Takhtarova es un ganador altamente estimado del prestigioso 2024 A' Design Award de Hierro en la categoría de competición Diseño de Envases.

HierroEnvases· 2024

Fruit Bar Envasado de snacks

de Olha Takhtarova

Cliente: SOTB and D

Ganador del A' Design Award de Hierro en la Categoría Envases

15,963

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El Diseño

Acerca de Fruit Bar Envasado de snacks

Fruit Bar es un diseño de packaging para una gama de barritas de snack naturales. Los snacks se elaboran con frutos secos, frutas y semillas, sin aditivos artificiales. Cada variedad, que incluye albaricoque, higo, ciruela, dátil y multifruta, se presenta en un envase de 140 por 130 milímetros. Los degradados vivos en morado, naranja, verde, azul y rojo diferencian las variedades en el lineal. Personajes ilustrados representan cada fruta y transmiten energía y alegría. Se creó un logotipo individual para cada producto con el fin de facilitar su reconocimiento inmediato y dotar a la marca de una imagen cercana.

El Reconocimiento

Acerca del A' Design Award de Hierro

Fruit Bar Envasado de snacks ha ganado el A' Design Award de Hierro, un reconocimiento prestigioso concedido a buenos diseños que cumplen los requisitos profesionales e industriales que se esperan de creaciones bien diseñadas. Los ganadores de Hierro demuestran gran habilidad, alta especialización, comprensión experta y capacidad creativa de sus creadores. Se espera que Fruit Bar Envasado de snacks sea una creación muy apreciada, admirada y querida, práctica e innovadora. Este diseño ganador del A' Design Award de Hierro integra las mejores prácticas del sector y tiene características técnicas competentes unidas a conocimiento práctico y talento. Fruit Bar Envasado de snacks es respetado por su minuciosidad y está concebido para aportar mejoras en la calidad de vida que ayudan a hacer del mundo un lugar mejor.

Detrás del Diseño

Kit de Prensa

Créditos, miembros del equipo y detalles técnicos proporcionados por el diseñador.

Propiedades Únicas: Fruit Bar is a new brand of quick and nutritious snacks. Our products are made exclusively from natural ingredients: nuts, fruits, and seeds. There are no harmful additives, artificial flavor enhancers, dyes, or preservatives in our snacks. The company aims to stand out among other health-oriented snack brands by conveying a sense of joy and utility. It was necessary to express this energy and joy of Fruit Bar through packaging that will be attractive and easily recognizable among other brands.
Dimensiones y Embalaje: Apricot, Figs, Plum, Dates, Multifruit - packing size 140 x 130 mm
Etiquetas: Snack, Snack bar packaging, Fruit Bar, Illustration, Characters
Tecnología de Producción: The characters on the packaging not only give it uniqueness but also fill customers with positivity and energy. They become an integral part of the brand, which aims to convey joy and dynamism to its consumers. For example, the fig character, brightly purple, is boxing and full of energy, while the apricot character, bright orange, is cheerful and into fitness. The plum character loves yoga, and the date character doesn't mind spending all their time in the pool.
Desafío de Diseño: Before starting the development of the Fruit Bar packaging, research was conducted on the target audience, their needs, and preferences. Close competitors and recent packaging design trends were also reviewed. Choosing suitable packaging materials was crucial; it needed to provide protection for the product from external factors and be made from environmentally friendly materials to support the latest eco-friendly trends and demands. A challenge arose in creating a design that was both attractive and informative while providing enough space for necessary product information.
Investigación: To emphasize the charismatic character of the brand and the attractiveness of the packaging, we used bright and expressive colors that reflect the taste of the product while also distinguishing the range. We employed gradient stretches in purple, bright orange, green, blue, and red hues. Additionally, an individual logo was created for each product, giving it a distinctive and direct style to help consumers easily identify each product line
Inspiración: Our task was to create a new brand and packaging that would convey authentic taste and modern individuality. Moreover, this new brand should communicate closely and boldly with young people. A bright voluminous logo and illustrations were developed in the form of characters, each of which is associated with a certain fruit. These characters express individuality, positivity, and pure energy, making them attractive and memorable for consumers
Duración del Proyecto: Poland. The project began in January 2023 and ended in June 2023
Flujo de Operación: The developed packaging design for Fruit Bar interacts with the consumer through several key aspects: Attractiveness: Bright colors, interesting graphic elements, and an appealing packaging design can catch the consumer's attention on the store shelf or in advertisements. Informativeness: The design includes information about the product, such as its ingredients, nutritional value, health benefits, etc., helping the consumer make a purchasing decision. Emotional impact: Characters, colors, and the overall atmosphere of the packaging can evoke specific emotions in the consumer, such as joy, energy, or confidence in choosing the product. Brand recognition: Well-designed packaging can help reinforce brand recognition and create loyalty among consumers.