The Maple 7 Botella de whisky, Envase de Tiago Russo and Katia Martins

El diseño The Maple 7 Botella de whisky, Envase de Tiago Russo and Katia Martins es un ganador altamente estimado del prestigioso 2024 A' Design Award de Plata en la categoría de competición Diseño de Envases.

PlataEnvases· 2024

The Maple 7 Botella de whisky, Envase

de Tiago Russo and Katia Martins

Cliente: The Craft Irish Whiskey Co.

Ganador del A' Design Award de Plata en la Categoría Envases

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El Diseño

Acerca de The Maple 7 Botella de whisky, Envase

El Maple 7 es un diseño de botella y estuche creado para un whisky de centeno canadiense. La botella combina líneas puras con hombros anchos, vidrio grabado al ácido con acabado esmerilado y una base y un tapón de suaves estrías que mejoran el agarre. Los detalles en latón cepillado y lámina dorada contrastan con la textura del vidrio. El estuche repite la textura estriada en el exterior y está forrado en un suave tono ante color crema con detalles dorados. Un medallón dorado imantado cierra las puertas de doble hoja. La botella descansa en un alojamiento dorado del que puede extraerse. Las formas aluden a los troncos de arce y al grano de centeno.

El Reconocimiento

Acerca del A' Design Award de Plata

The Maple 7 Botella de whisky, Envase ha ganado el A' Design Award de Plata, un reconocimiento extraordinariamente prestigioso concedido a diseños de gama alta, magníficos e impresionantes. Los ganadores de Plata son obras tremendamente brillantes y sumamente creativas que ilustran la destacada experiencia, el talento y la agudeza de sus diseñadores. Se espera que The Maple 7 Botella de whisky, Envase sea una obra maravillosa y emblemática, notablemente profesional y profundamente innovadora. Este diseño ganador del A' Design Award de Plata es una invención muy notable y admirada que beneficia y hace avanzar las fronteras del arte, la ciencia, el diseño y la tecnología. The Maple 7 Botella de whisky, Envase es una creación enormemente envidiada que evoca deseos, aporta sentimientos positivos y despierta asombro y admiración.

Detrás del Diseño

Kit de Prensa

Créditos, miembros del equipo y detalles técnicos proporcionados por el diseñador.

Propiedades Únicas: A collaboration between The Craft Irish Whiskey Co. and Highwood Distillers, The Maple 7 is the fruit of the expertise of creating world-class whiskey profiles and experiences at CIWC merged with the charismatic notes of Canadian maple and rye. A strong presence with a delicate attention to detail, this is the ultimate concept transversal to either the whisky and the design of both bottle and packaging, culminating in a powerful, luxurious experiential whisky tasting experience.
Dimensiones y Embalaje: Glass and metal contrast with the soft, textured surfacing of the cardboard and suede within the packaging. The Maple 7 brings together a balanced combination of finishes, with brushed brass and gold foiling highlight the subtleness of frost etched glass, the light ribbed cardboard texture of the soft-touch suede, always combining striking artwork details with blind debossing to create added immersion, exploring the depth of the materials through the senses.
Etiquetas: Whisky, luxury, design, bottle, experience, packaging, product, exclusive, drinking, Canada
Tecnología de Producción: Shaped with strong visuals and presence, The Maple 7 vessel combines clean aesthetics with large bottle shoulders for augmented presence, with soft ribbed base and closure, exponentially increasing their grip, in a mixture of clean and textured glass, and gold metallic detailing. The box follows as a direct extension to this paradigm, with partial ribbed texture on the outside, and an interior cladding in soft cream suede colours and gold detailing, highlighting the vessel and the whisky inside.
Desafío de Diseño: As a collaboration and merging of Irish and Canadian elements, each element within The Maple 7 design must pay homage to this unique cultural bridge. Embracing a strong yet naturally achieved presence, characteristic of the North American visual language, the packaging then brings together the Irish design language, with soft, delicate textures and a sensorial play of embossing and debossing, foil and blind pressing, elevating this whiskey to the luxurious tasting experience it deserves.
Investigación: As the first collaboration from The Craft Irish Whiskey Co. with Canadian casks, it is imperative that the solution created has the utmost knowledge of the cultural and visual cues that make this type of whisky so characteristic, whilst keeping a distinctive, disruptive and relatable presence that highlights and elevates CIWC and its Irish heritage. As a product that is aged for 7 years, it is also imperative to separate The Maple 7 from the competition, creating a distinctive presence on-shelf.
Inspiración: Bringing the luxurious, elevated experiential designs from The Craft Irish Whiskey Co. across the Atlantic, The Maple 7 is inspired by the strong visual presence of the maple tree trunks and mountains landscape, bringing together warm colours and strong, straight grain textures reminiscent of the trees and the rye that make the essence of this exclusive whisky. The Maple 7 is an ode to the bridging of the Irish culture and the Canadian whisky, bringing together an intemporal design.
Duración del Proyecto: Designed across 3 months of R&D and shaping, The Maple 7 is a whisky that takes its time, slowly maturing over 7 years to perfect the subtleness of flavours and profiles. Visible as the passage of time through the glass ribs, this refined whisky sees its attention detail attributed to the casks and the aging reflect on every single element of the design. Enduring the passage of time, the vessel, the packaging, the materials and features ask for a calm, slowed down tasting experience altogether.
Flujo de Operación: With a central magnetized gold medallion that locks everything together, The Maple 7 box can be opened through the rigid double flap doors, revealing the bottle and the rich whisky tones contrasting with the light cream shade of the suede. Around, gold detailing enhances depth and reflection to the glass details. The bottle, held within a gold base socket, can be removed by sliding through the housing that holds the closure at the very top, whilst keeping the strong visual presence intact.
Miembros del Equipo: Tiago Russo
Katia Martins
Créditos de Imagen: The Craft Irish Whiskey Co.