The Mulong Envasado de whisky de Tiago Russo and Katia Martins

El diseño The Mulong Envasado de whisky de Tiago Russo and Katia Martins es un ganador altamente estimado del prestigioso 2024 A' Design Award de Oro en la categoría de competición Diseño de Envases.

OroEnvases· 2024

The Mulong Envasado de whisky

de Tiago Russo and Katia Martins

Cliente: The Craft Irish Whiskey Co.

Ganador del A' Design Award de Oro en la Categoría Envases

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El Diseño

Acerca de The Mulong Envasado de whisky

Mulong es un diseño de packaging para un whisky irlandés de malta única. La botella y su caja de presentación se inspiran en el Año chino del Dragón de Madera. Los componentes de caoba aluden a las barricas empleadas para el whisky, mientras que los remates metálicos siguen patrones tradicionales chinos. La parte superior de la botella forma la silueta de un templo, y el cierre debe girarse siguiendo un patrón determinado para abrirse. Una llave oculta desbloquea la caja, donde puertas, divisiones correderas y dos cajones albergan los vasos, los posavasos y los accesorios. El diseño propone una revelación pausada y un descubrimiento gradual.

El Reconocimiento

Acerca del A' Design Award de Oro

The Mulong Envasado de whisky ha ganado el A' Design Award de Oro, un reconocimiento inmensamente prestigioso concedido a diseños de primera categoría, maravillosos y sobresalientes. Los ganadores de Oro son creaciones sumamente innovadoras, visionarias y glamorosamente deslumbrantes que reflejan el prodigio, la sabiduría y la destreza de sus diseñadores. Se espera que The Mulong Envasado de whisky sea una invención muy elogiada, pionera y monumental que aporta un valor sin precedentes. Este diseño ganador del A' Design Award de Oro es un proyecto espectacular y respetado que beneficia enormemente y hace avanzar las fronteras del arte, la ciencia, el diseño y la tecnología. The Mulong Envasado de whisky crea intensos sentimientos de deseo, despierta la pasión, fomenta la creatividad y nos fascina.

Detrás del Diseño

Kit de Prensa

Créditos, miembros del equipo y detalles técnicos proporcionados por el diseñador.

Propiedades Únicas: An homage to the Year of the Dragon, and the Wood Dragon itself, The Mulong is a symbol of immersion, a journey of discovery, an elevation and tribute to Chinese culture, values and mythology. Capturing and bottling the symbolism and values of the Chinese Dragon, this journey starts with a vessel that embodies the details of this mythical creature, merging wood and metal detailing to generate a slow reveal, a sensorial experience in a moment to appreciate one of the finest whiskeys on earth.
Dimensiones y Embalaje: The closure is locked at the very top by a metallic mesh that hides away a red gemstone at the very top of the bottle. Once unlocked, it can be removed and placed as a plinth to serve and elevate the bottle itself. Inside, the doors reveal the coasters and two partitions, that can slide and merge into a single pattern, to allow for the removal of either the glasses or bottle. Underneath, hidden away with the metal trims, two drawers reveal the accessories for the ultimate whiskey experience.
Etiquetas: Whiskey, luxury, design, craftsmanship, experience, immersion, packaging, product, Dragon, Chinese
Tecnología de Producción: Wooden components were added to the bottle structure as a direct homage to the Wood Dragon and the casks used to create The Mulong whiskey. To balance them, metallic trims inspired by Chinese patterns reflect the temple structure at the top of the bottle, where a closure is inscribed with words of positive value, that have to be rotated into a certain pattern in order to unleash the closure itself. The box further extends this process, where hidden keys unlock the bottle holder and riser itself.
Desafío de Diseño: To pay a tribute, the ultimate homage, an incredible amount of dedication and immersion into Chinese culture, values and mythology is mandatory from the very first second of the design process. The Mulong aims to bring an elevation of the entire perception of The Year of The Dragon, associated with a whiskey and sensorial experience that truly brings an intimate, perfected moment to the users that have the opportunity to unleash the good fortune and powers of The Mulong.
Investigación: There is no Mulong without a deep dive into the Chinese zodiac and all the cultural values directly linked to the mythology and mysticism of each and every single element of the Year of the Dragon. The iconography, the symbolism, the meaning, the proverbs, and ultimately, the core values of the Wood Dragon, all present in The Mulong are the core basis to all the R&D and design process of this uniquely crafted experience: attention to detail is present on every single element of this experience.
Inspiración: Directly inspired and paying the utmost homage to the Chinese Year of the Dragon, The Mulong takes its core elements and features from Chinese culture and Design, where ancestral mahogany work merges with metallic patterns and secret partitions, creating a memorable discovery of every single detail within this whiskey. Being 2024 the year of the Wood Dragon, Mulong takes its direct approach and correlation to the wooden elements and symbolism present in the craftsmanship of the whiskey there.
Duración del Proyecto: Idealised and studied for over a year, The Mulong was a discovery of traditional Chinese elements that could be integrated and crafted into the utmost contemporary design. Its core development duration has been directly related to the immersion and homage into all the meaningful assets of Chinese culture, in a respectful tribute that creates a parallelism into the dedication and craftsmanship poured into the creation of such a rare and unique whiskey inside.
Flujo de Operación: Once the key is extracted from the hidden partition within the dragon in the back of the experience box, that same key will start the unlocking of all of The Mulong's secrets. Opening the front doors through its traditional handle, the user can immerse upon the detail of this temple of meaningful, sensorial mythology. Sliding the partitions to remove the items, one must now unlock the upper lock to unleash the bottle and its sheer powerful presence, creating the ultimate experiential moment.
Miembros del Equipo: Tiago Russo
Katia Martins
Créditos de Imagen: The Craft Irish Whiskey Co.