Chilled Milk Carton Cartón de Kazuo Fukushima and Haruka Takeuchi

El diseño Chilled Milk Carton Cartón de Kazuo Fukushima and Haruka Takeuchi es un ganador altamente estimado del prestigioso 2024 A' Design Award de Bronce en la categoría de competición Diseño de Envases.

BronceEnvases· 2024

Chilled Milk Carton Cartón

de Kazuo Fukushima and Haruka Takeuchi

Cliente: Meiji China Investment Co.,Ltd.

Ganador del A' Design Award de Bronce en la Categoría Envases

16,969

Ganador de Premio Verificado

Verificar Estado del Premio para #159694

Visitar Sitio Ver en A' Design Award Nota de Prensa Insignia del Premio

Colores

El Diseño

Acerca de Chilled Milk Carton Cartón

Para competir en el mercado lácteo de alta gama de China, una tecnología única creó una leche premium dirigida a mujeres de 30 a 50 años, que combina 100 por ciento de leche cruda con una tecnología de concentración que preserva los nutrientes para un sabor intenso. El proyecto redefine el envase de leche, combinando innovación y calidad japonesa con un sabor lujoso. El color púrpura del envase simboliza la nobleza, realzado por el blanco y el dorado para transmitir elegancia y calidad, haciendo que el diseño sea distintivamente memorable.

El Reconocimiento

Acerca del A' Design Award de Bronce

Chilled Milk Carton Cartón ha ganado el A' Design Award de Bronce, un reconocimiento sumamente prestigioso concedido a diseños sobresalientes que se distinguen por su creatividad, ingenio y astucia. Los ganadores de Bronce son artefactos ampliamente hábiles y sorprendentemente creativos que acreditan la vasta experiencia, imaginación e ingeniosidad de sus diseñadores. Se espera que Chilled Milk Carton Cartón sea un objeto muy apreciado, admirado y querido, notablemente profesional e innovador. Este diseño ganador del A' Design Award de Bronce incorpora las mejores prácticas del arte, la ciencia, el diseño y la tecnología, y es excelente por su atención al detalle. Chilled Milk Carton Cartón satisface espléndidamente las necesidades, toca los deseos, encanta los sentimientos y atrae la curiosidad.

Detrás del Diseño

Kit de Prensa

Créditos, miembros del equipo y detalles técnicos proporcionados por el diseñador.

Propiedades Únicas: In response to the competitive, high-end milk market in China, a premium product has been developed using unique technology. Targeting women aged 30 to 50, this milk is made from 100% raw milk and enriched with proprietary concentration technology, preserving nutrients while offering a rich taste. The project aims to establish a new standard in milk packaging, merging innovation, tradition, and the trusted quality of a Japanese brand with a luxurious, flavorful experience.
Dimensiones y Embalaje: Surface : matte.
bottle material: recyclabled paper
Cap material: plastic

900ml: Width 70mm x Depth 70mm x Height 232mm
400ml: Width 70mm x Depth 70mm x Height 140mm
200ml: Width 55mm x Depth 55mm x Height 102mm
Etiquetas: Chilled Milk, Packaging, Logotype, China, Japan quality, Cow, Milk crown, Carton
Tecnología de Producción: Under the management of quality strictly, equipment cleaning and machine sterilization has been improved in each step, completely prevented secondary pollution. The expiry date on shelf could be extended due to the ESL(Extended Shelf Life) during the manufacturing process.
Changed the method of pouring milk to the cap type. It has been improved to be fresher, cleaner and easier to pour.
Desafío de Diseño: The challenge was to create a design that consumers could intuitively understand as chilled milk. In pursuit of a simpler and higher quality milk package, the team aimed to maintain the conventional package style. A prominent design feature is the bold display of the protein content, "4.7g," which intuitively communicates the high quality ingredients to consumers, even at a glance on the store shelf. Moreover, the silhouette of a cow, rendered in luxurious gold, adds a touch of elegance and represents the excellent rearing environment. This is further embellished with patterns of plants and flowers to signify natural quality.
Investigación: Analysis of luxury supermarkets where products are sold. Competitive analysis in internet sales. Analysis of consumer in the market. Packaging design analysis of the Japanese market.
Inspiración: Inspired by the tradition and high quality of purple, a color traditionally associated with nobility in Japan and China, the design evokes an intuitive sense of elegance in Asians. The deep purple accentuates the richness of the milk, while a bold white ribbon symbolizes its essence. A crown at the top, formed from drops of rich milk, represents supremacy and the high quality of the Japanese brand. The combination of purple, white, and gold ensures a memorable design that stands out significantly.
Duración del Proyecto: The project started in October 2022 in Shanghai and finished in May 2023, and sales started in China in August 2023.
Flujo de Operación: First, analyze the market and understand the current situation
Next, perform target analysis to verify what kind of design consumers want.
Third, brand analysis, analyze how it has advantages over competing products.
Fourth, develop creative ideas.
Fifth, Start the design. Make it an original design.
Sixth, sample check, color check, etc.
Finally, check the finished product.
Patentes: Copyrights belong to Meiji China Investment Co.,Ltd. 2023.
Miembros del Equipo: Creative Director: Kazuo Fukushima
Graphic Designer: Haruka Takeuchi
Account Director: Xu Xuehua
Créditos de Imagen: Photographer: Zhu Jie