MG Next Generation Aplicación complementaria para automóviles de Star and Saic Oimt

El diseño MG Next Generation Aplicación complementaria para automóviles de Star and Saic Oimt es un ganador altamente estimado del prestigioso 2024 A' Design Award de Oro en la categoría de competición Diseño de Interfaz, Interacción y Experiencia de Usuario.

OroInterfaz· 2024

MG Next Generation Aplicación complementaria para automóviles

de Star and Saic Oimt

Cliente: SAIC Overseas Intelligent Mobility Technology Co., Ltd.

Ganador del A' Design Award de Oro en la Categoría Interfaz

53,370

Ganador de Premio Verificado

Verificar Estado del Premio para #159578

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El Diseño

Acerca de MG Next Generation Aplicación complementaria para automóviles

MG Next Generation es una aplicación complementaria para propietarios de automóviles, desarrollada para teléfonos móviles y relojes inteligentes. La aplicación reúne varias aplicaciones regionales en un único producto global. Las funciones pueden ajustarse según la ubicación y el modelo de vehículo, de modo que cada propietario recibe un conjunto de herramientas personalizado. Se muestra un modelo tridimensional del automóvil dentro de un garaje virtual, y los widgets hexagonales siguen la identidad de la marca. Un modo invitado permite que las personas sin automóvil exploren las funciones principales antes de tomar una decisión.

El Reconocimiento

Acerca del A' Design Award de Oro

MG Next Generation Aplicación complementaria para automóviles ha ganado el A' Design Award de Oro, un reconocimiento inmensamente prestigioso concedido a diseños de primera categoría, maravillosos y sobresalientes. Los ganadores de Oro son creaciones sumamente innovadoras, visionarias y glamorosamente deslumbrantes que reflejan el prodigio, la sabiduría y la destreza de sus diseñadores. Se espera que MG Next Generation Aplicación complementaria para automóviles sea una invención muy elogiada, pionera y monumental que aporta un valor sin precedentes. Este diseño ganador del A' Design Award de Oro es un proyecto espectacular y respetado que beneficia enormemente y hace avanzar las fronteras del arte, la ciencia, el diseño y la tecnología. MG Next Generation Aplicación complementaria para automóviles crea intensos sentimientos de deseo, despierta la pasión, fomenta la creatividad y nos fascina.

Detrás del Diseño

Kit de Prensa

Créditos, miembros del equipo y detalles técnicos proporcionados por el diseñador.

Propiedades Únicas: The MG app is a mobile and watch companion for car owners. Our main objective was to create a more holistic mobile experience by integrating existing apps from various markets into a unified global application. The new app aims to boost the adoption of companion devices, allowing users to customize features based on their location and specific vehicle model, delivering a personalized experience.
Etiquetas: mobile, apple watch, 3D, car, automotive, companion app, design system, EV
Tecnología de Producción: We aimed to mimic real car experience digitally using a 3D model, giving users a real sense of their vehicle on their screens. We placed the car in a virtual garage inspired by futuristic and sci-fi concepts.
We adopted a clear black and white palette, with hints of metallic and vibrant orange for contrast. Elevating surfaces and visual effects added tangible materiality to the interface, intensified by fluid animations and interactions that emulate real-world functionality.
Hexagon widgets, echoing MG's logo, maintain coherence and reinforce the brand's identity.
Desafío de Diseño: We've segmented users into two distinct groups: car owners and non-owners. Each group has unique informational needs and preferred functionalities.
For car owners, access is provided to a customizable My MG screen, offering swift vehicle control along with personalized features and essential data.
Non-owners utilize a guest mode to preview key features and gather information about MG cars. This mode enables potential buyers to explore the advantages of informed decision-making.
One of the significant challenges faced by the client was managing separate regional apps, leading to maintenance issues and limited scalability. In response, we executed a comprehensive revamp of the app's design approach to address this issue.
Investigación: Our team thoroughly analyzed vehicle-related apps, identifying market trends, strengths, areas for improvement, and potential innovations. We employed card sorting exercises to grasp user navigation preferences, collaborating with the client team to prioritize features aligning with business goals. Utilizing insights from these exercises, we crafted an interactive prototype showcasing 8 core use cases. Testing this prototype with car owners worldwide uncovered usability issues and app pain points. Leveraging these insights, we refined and improved the app's design to meet user expectations, ensuring a seamless and satisfying experience.
Inspiración: To address the scattered UX complexity present across multiple MG apps, our team developed a unified app using a modular approach. This design empowers users to customize features according to their location and specific vehicle model, delivering a personalized experience. The reimagined structure now incorporates all pre-existing functionalities, guaranteeing clarity, predictability, simplicity, scalability, and substantial value for both users and the business.
Duración del Proyecto: up to 6 month, China
Flujo de Operación: Incorporating real-life patterns and metaphors makes the design clear and intuitive. We based the placement of frequently used functions on user research and ergonomic principles, ensuring easy accessibility. Feedback from validation sessions led to refinements for more clear controls. Careful attention was given to the first-time experience to assist users in binding the car and exploring features. Furthermore, we introduced a guest mode, enabling potential buyers to explore the app's advantages for more informed decision-making. Finally, the watch app offers essential features precisely when users need them.
Miembros del Equipo: Viacheslav Shkolnyi, Anastasiia Gryshchenko, Kate Hutenieva, Nikolay Apostol, Maryna Ionova, Ivan Shvarov, Bao Yidan, Tang Shenghao, Wu Donghai, Lu Min, Xu Jie, Ruan Bo
Créditos de Imagen: Star