RE MAX Daelim Kit de Folletos de Sang Ryu

El diseño RE MAX Daelim Kit de Folletos de Sang Ryu es un ganador altamente estimado del prestigioso 2024 A' Design Award de Bronce en la categoría de competición Diseño de Medios Impresos.

BronceImpresión· 2024

RE MAX Daelim Kit de Folletos

de Sang Ryu

Cliente: RE/MAX Daelim

Ganador del A' Design Award de Bronce en la Categoría Impresión

57,757

Ganador de Premio Verificado

Verificar Estado del Premio para #155961

Ver en A' Design Award Nota de Prensa Insignia del Premio

Colores

El Diseño

Acerca de RE MAX Daelim Kit de Folletos

El kit de folletos está diseñado para RE MAX Daelim, un nuevo franquiciado de la franquicia inmobiliaria internacional Real Estate Maximums (RE MAX) en Corea del Sur. Incluye ediciones bilingües en coreano e inglés y una carpeta para promover las actividades de ventas de los agentes inmobiliarios a clientes potenciales. Inspirado en la colaboración con los agentes inmobiliarios, el diseñador gestionó las comunicaciones de marca para los productos del franquiciado con el fin de comercializar sus servicios y desempeño. El folleto presenta contenido informativo, mientras que la carpeta aloja documentación de ventas para facilitar la consulta con el cliente.

El Reconocimiento

Acerca del A' Design Award de Bronce

RE MAX Daelim Kit de Folletos ha ganado el A' Design Award de Bronce, un reconocimiento sumamente prestigioso concedido a diseños sobresalientes que se distinguen por su creatividad, ingenio y astucia. Los ganadores de Bronce son artefactos ampliamente hábiles y sorprendentemente creativos que acreditan la vasta experiencia, imaginación e ingeniosidad de sus diseñadores. Se espera que RE MAX Daelim Kit de Folletos sea un objeto muy apreciado, admirado y querido, notablemente profesional e innovador. Este diseño ganador del A' Design Award de Bronce incorpora las mejores prácticas del arte, la ciencia, el diseño y la tecnología, y es excelente por su atención al detalle. RE MAX Daelim Kit de Folletos satisface espléndidamente las necesidades, toca los deseos, encanta los sentimientos y atrae la curiosidad.

Detrás del Diseño

Kit de Prensa

Créditos, miembros del equipo y detalles técnicos proporcionados por el diseñador.

Propiedades Únicas: The designer and the realtors applied their expertise and experience in co-creating the collateral brief and deliverables. The bilingual editions are published to reach clients of all socioeconomic, geographic, and national backgrounds. The branded brochure and file folder promote the franchise as a powerhouse brand and the franchisee as a trusted operator. The brochure kit is designed to be all-inclusive, especially in empowering the realtors to perform a wider range of sales tasks.
Dimensiones y Embalaje: 210 x 297 mm
Etiquetas: RE/MAX Daelim, Brochure, Co-Design, Sang Ryu
Tecnología de Producción: The designer executed the brochure kit to communicate the franchise brand image and the franchisee service. The cover features the cityscape of Yeouido in Seoul, where the franchisee is headquartered, as a design motif. The spreads feature the slogans, reference map, graphic figures, alphabetically indexed tables, and brandmark elements as navigable section signposts. The brochure is saddle-stitched, finished with spot coating on its cover illustrations, and printed on A4-sized paper, along with the file folder.
Desafío de Diseño: What real estate sales collateral is essential to the realtors' sales activities? How can the designs represent the realtors as deserving professionals? Where are the opportunities for co-design to make practical and meaningful impacts?
Investigación: The brochure kit is designed for RE/MAX Daelim, a new franchisee of the international real estate franchise, Real Estate Maximums (RE/MAX), in South Korea. It includes bilingual editions in Korean and English and a file folder for promoting the realtors' sales activities to prospective clients. Inspired by collaboration with the realtors, the designer managed the brand communications for the franchisee products to market their services and performance. The brochure features informative content, while the file folder accommodates sales documentation to facilitate client consultation.
Inspiración: RE/MAX Daelim briefed on the collateral to be used in their realtors' sales activities. It is a tool for them to build client relationships leading to increased commissions. As a result, the designer co-created their first brochure kit with about 20 realtors who participated. For the brochure, participants contributed original text and photos to publish translated editions. For the file folder, they expressed its need to carry up-to-date listings and contracts for client consultation.
Duración del Proyecto: RE/MAX Daelim launched the brochure kit in South Korea in July 2023. The designer and the realtors participated in its co-creation from March to June 2023.
Flujo de Operación: The brochure kit is primarily used by the realtors for client consultations. With the brochure and file folder designs, they can locate information about their work, track records, and even research for sales purposes. The English edition is used to consult with clients and businesses at home and overseas. These opportunities come from the franchisee networks and client relations to utilize a translated edition as well as a PDF file.