Gua Gua Xing Qiu Identidad de marca de Sxdesign

El diseño Gua Gua Xing Qiu Identidad de marca de Sxdesign es un ganador altamente estimado del prestigioso 2024 A' Design Award de Hierro en la categoría de competición Diseño Gráfico, Ilustración y Comunicación Visual.

HierroGráfico· 2024

Gua Gua Xing Qiu Identidad de marca

de Sxdesign

Cliente: Guangxi Welfare Lottery Issue Center

Ganador del A' Design Award de Hierro en la Categoría Gráfico

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El Diseño

Acerca de Gua Gua Xing Qiu Identidad de marca

Gua Gua Xing Qiu es una identidad de marca creada para actividades promocionales de loterías instantáneas de rascar en China. El logotipo tipográfico reduce los trazos y ajusta la estructura de los caracteres chinos, de modo que se conserva la legibilidad mientras surge una sensación de sorpresa al observarlo de cerca. Los elementos gráficos siguen el lenguaje geométrico del logotipo y expresan de manera abstracta el área rascable de un billete de lotería. La impresión emplea técnicas de alta calidad sobre soportes reciclables. El sistema visual completo retrata un mundo de diversión "para rascar" dirigido a los jugadores jóvenes.

El Reconocimiento

Acerca del A' Design Award de Hierro

Gua Gua Xing Qiu Identidad de marca ha ganado el A' Design Award de Hierro, un reconocimiento prestigioso concedido a buenos diseños que cumplen los requisitos profesionales e industriales que se esperan de creaciones bien diseñadas. Los ganadores de Hierro demuestran gran habilidad, alta especialización, comprensión experta y capacidad creativa de sus creadores. Se espera que Gua Gua Xing Qiu Identidad de marca sea una creación muy apreciada, admirada y querida, práctica e innovadora. Este diseño ganador del A' Design Award de Hierro integra las mejores prácticas del sector y tiene características técnicas competentes unidas a conocimiento práctico y talento. Gua Gua Xing Qiu Identidad de marca es respetado por su minuciosidad y está concebido para aportar mejoras en la calidad de vida que ayudan a hacer del mundo un lugar mejor.

Detrás del Diseño

Kit de Prensa

Créditos, miembros del equipo y detalles técnicos proporcionados por el diseñador.

Propiedades Únicas: While ensuring readability, by reducing strokes and changing the structure appropriately, the wordmark gives people an unfamiliar sense of amazement and fun after they recognize Chinese characters and look further. The patterns follow the geometric design language of logo and expresses the appearance of scratching area of lottery abstractly. The whole visual system together portrays a scratch-off world that radiates fun and surprises that people are looking forward to exploring and unveiling.
Dimensiones y Embalaje: The minimum recommended size of the logo is 12 mm for physical printing and 100 px for digital display, and in addition, the design contains detailed requirements for the safe area of the logo and the combination of the individual elements.
Etiquetas: Brand identity, Chinese, Instant lottery, Fun, Youthful, Activities offline
Tecnología de Producción: GuaGuaXingQiu's minimalist and recognizable design conveys youthful vitality and fun. The materials are produced using sustainable materials to ensure that every entity of the brand is environmentally friendly. The precise execution of high-quality printing techniques on recyclable substrates reflects the brand's commitment to environmental responsibility and the eco-friendly and philanthropic attributes of the welfare lottery industry.
Desafío de Diseño: For a long time, the strategy of China's lottery promotional activities has been centered on prize-winning and public welfare. It was a big challenge for the designer to change the client's strategy to focus on fun through practical and reliable data analysis and comprehensive design. It was also a challenge to convey the concept accurately, appeal to young people and avoid under-ageing (minors are not allowed to buy lottery tickets in China).
Investigación: Through data analysis, researchers found that today's Chinese lottery players pay more attention to fun and socializing when purchasing lottery tickets than winning. As a result, a plan was developed to give the lottery a new label by creating a new brand with a fun, youthful theme. Further, the research found that the fun of buying lottery tickets comes from the excitement of chasing change, which became the core concept that ties the whole design together.
Inspiración: To solve Chinese lottery industry's difficulties in attracting youngsters, by studying language habits and social preferences of people, project creates a new brand for China welfare lottery's instant ticket promotion activities. The design deconstructs the excitement of seeking changes in dull life, which is the source of lottery's fun. With the visual system, designers build a world of fun and surprises for young players, and make scratching lotteries a new social currency for them.
Duración del Proyecto: The project started in March 2023 in Beijing and finished in October 2023 in Beijing.
Flujo de Operación: The brand "Gua Gua Xing Qiu (Scratch-off Planet)" will mainly serve as offline activity zone, hosting the welfare lottery's offline activities and centralizing the focus of them. In designers' visions, the new brand may build a group of young lottery players who regard scratching lottery as a new social trend, which is adapted to the context of contemporary Chinese Internet culture, and make scratching lottery tickets a topic of young culture.
Miembros del Equipo: Xiao Xiao
Pan Li
Huang Hao
Chen Xu
Dr. Zhang Rong
Wu Fangbo
Hao Qian
Zhou Qian
Tian Jianing
Lin Hongnan
Liu Beibei
Ai Yangyu