Eidon Avec Envasado de cerveza de Lin Zhang and Chengbin Jiang

El diseño Eidon Avec Envasado de cerveza de Lin Zhang and Chengbin Jiang es un ganador altamente estimado del prestigioso 2024 A' Design Award de Bronce en la categoría de competición Diseño de Envases.

BronceEnvases· 2024

Eidon Avec Envasado de cerveza

de Lin Zhang and Chengbin Jiang

Cliente: China Qingdao Eidon Avec Beer Ltd.

Ganador del A' Design Award de Bronce en la Categoría Envases

11,126

Ganador de Premio Verificado

Verificar Estado del Premio para #153437

Visitar Sitio Ver en A' Design Award Nota de Prensa Insignia del Premio

Colores

El Diseño

Acerca de Eidon Avec Envasado de cerveza

Eidon Avec es un estuche de regalo creado para una serie de cata de cuatro cervezas artesanales. El conjunto alberga cuatro botellas de aluminio, cada una de 250 milímetros de altura, dentro de una caja exterior que mide 420 milímetros de largo, 270 milímetros de alto y 130 milímetros de profundidad. Se realizaron cuatro ilustraciones originales, dibujadas a mano y tratadas digitalmente, una para cada cerveza. Las obras comparten una narrativa mítica inspirada en las leyendas europeas y en el arte de la elaboración de cerveza. El gran formato de las botellas ofrece espacio para imágenes de gran viveza. El conjunto también resulta idóneo como regalo durante las festividades.

El Reconocimiento

Acerca del A' Design Award de Bronce

Eidon Avec Envasado de cerveza ha ganado el A' Design Award de Bronce, un reconocimiento sumamente prestigioso concedido a diseños sobresalientes que se distinguen por su creatividad, ingenio y astucia. Los ganadores de Bronce son artefactos ampliamente hábiles y sorprendentemente creativos que acreditan la vasta experiencia, imaginación e ingeniosidad de sus diseñadores. Se espera que Eidon Avec Envasado de cerveza sea un objeto muy apreciado, admirado y querido, notablemente profesional e innovador. Este diseño ganador del A' Design Award de Bronce incorpora las mejores prácticas del arte, la ciencia, el diseño y la tecnología, y es excelente por su atención al detalle. Eidon Avec Envasado de cerveza satisface espléndidamente las necesidades, toca los deseos, encanta los sentimientos y atrae la curiosidad.

Detrás del Diseño

Kit de Prensa

Créditos, miembros del equipo y detalles técnicos proporcionados por el diseñador.

Propiedades Únicas: We have created a gift box set consisting of four individual boxes, tailored to the client's request for a tasting series of four different types of beers. This caters to the growing curiosity in the Chinese market for various beer flavors. Additionally, the stylish and high-quality packaging of the gift box set aligns with the cultural tradition of gifting friends and family during festivals in the Chinese market. We have optimized this product to meet the client's requirements.
In the creation of the Eidon Avec Beer “Epoch-making series” of products, our goal is not only to develop the brand's specialized visual language assets, but also to use a brand story with continuity and drama to "induce" consumers to take the first step in exploratory purchasing, and ultimately form an irreplaceable relationship of trust with "Eidon Avec".
Dimensiones y Embalaje: Each aluminum bottle has a height of 250 millimeters, and the external gift box measures 420 millimeters in length, 270 millimeters in height, and 130 millimeters in depth. The gift box can accommodate 4 aluminum bottles.
Etiquetas: Craft beer design，China design，illustration design
Tecnología de Producción: In this project, we recommend using 1-liter tin cans as the packaging medium. The choice of these cans is primarily driven by considerations of the target audience, who may prefer larger volumes of beer, and also because the larger can size allows for more vivid and impactful illustrations. The illustrations are the standout feature of this design. Our experienced artists have meticulously conceptualized, hand-drawn, and digitally rendered four original and meaningful artworks that convey the allure of this product through imagery.
Desafío de Diseño: The biggest challenge we encountered was in determining the design concept and the direction we wanted the story series to take. My team and I had limited knowledge of European mythologies, so we had to go through extensive research to ensure that our concept was sound. However, we believed that as long as a design is conceived in the mind and brought to life, it embodies the essence of design, regardless of the need for substantial research.
Investigación: In the early stages of receiving the product design project, we conducted market research regarding the packaging dimensions and design direction. Despite having several years of experience serving beer manufacturers and some understanding of the market, given that craft beer is a relatively new phenomenon in the Chinese market, we decided to delve deeper into research.

First, before settling on a design direction, we observed the existing craft beer brands and packaging in major supermarkets. Second, we extensively researched top design styles worldwide using platforms like Google, Pinterest, and Behance.

Once we determined the design direction, we also collected a wealth of information using the same methods for crafting the narrative and illustrations of the story. Ultimately, we successfully designed a product that satisfied both us and the client.
Inspiración: We have created a series of mythical narratives for this beer collection, drawing inspiration from various European mythologies while crafting a unique story system that doesn't strictly belong to any known mythological tradition. These narratives blend elements from mythological tales across Europe and fuse them with the art of beer brewing, resulting in a magical and enchanting backstory for this beer collection.
Duración del Proyecto: The project started in October 2022 in China Guangzhou and Finished in March 2023，the product is now on China's market to sale.
Miembros del Equipo: Creative director: Lin Zhang
Design Director: Chengbin Jiang
Art work: Jian Feng