Taste of Springtime Envasado de Baijiu de Wei Li

El diseño Taste of Springtime Envasado de Baijiu de Wei Li es un ganador altamente estimado del prestigioso 2024 A' Design Award de Hierro en la categoría de competición Diseño de Envases.

HierroEnvases· 2024

Taste of Springtime Envasado de Baijiu

de Wei Li

Ganador del A' Design Award de Hierro en la Categoría Envases

11,433

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El Diseño

Acerca de Taste of Springtime Envasado de Baijiu

Sabor de Primavera es un diseño de envase para baijiu, un licor tradicional chino. Su forma evoca un reloj de arena, creado al unir dos botellas pequeñas, una sobre la otra, como símbolo del tiempo compartido. En la unión, un patrón reversible de figura y fondo dibuja la silueta de un perfil humano, y en la base aparecen dos perfiles enfrentados. Las dos botellas contienen volúmenes reducidos y graduaciones distintas, lo que favorece un consumo moderado, ya sea en solitario o en compañía. El estuche frontal está fabricado con un material de papel y plástico reciclable y de degradación natural.

El Reconocimiento

Acerca del A' Design Award de Hierro

Taste of Springtime Envasado de Baijiu ha ganado el A' Design Award de Hierro, un reconocimiento prestigioso concedido a buenos diseños que cumplen los requisitos profesionales e industriales que se esperan de creaciones bien diseñadas. Los ganadores de Hierro demuestran gran habilidad, alta especialización, comprensión experta y capacidad creativa de sus creadores. Se espera que Taste of Springtime Envasado de Baijiu sea una creación muy apreciada, admirada y querida, práctica e innovadora. Este diseño ganador del A' Design Award de Hierro integra las mejores prácticas del sector y tiene características técnicas competentes unidas a conocimiento práctico y talento. Taste of Springtime Envasado de Baijiu es respetado por su minuciosidad y está concebido para aportar mejoras en la calidad de vida que ayudan a hacer del mundo un lugar mejor.

Detrás del Diseño

Kit de Prensa

Créditos, miembros del equipo y detalles técnicos proporcionados por el diseñador.

Propiedades Únicas: The design inspiration for this product comes from the famous “Wormhole theory" and the shape of it is shaped like an hourglass by combining two bottles of small wine, one up and one down, with the intention of sharing a wonderful time with others. Taste of Springtime focuses on creating conversational connections with different consumer groups, conveying the closeness and necessity of interpersonal relationships through design language. There are two opposite faces at the bottom, as if they are talking in the shackles of space-time, achieving heart-to-heart communication and collision.
Dimensiones y Embalaje: Width 88mm x Depth 88mm x Height 196mm
Etiquetas: spring time, interaction, socializing, hourglass
Tecnología de Producción: The shape of this product breaks through the image of traditional Baijiu. By using the hourglass representing time as the design prototype, it means that Chinese Baijiu is the precious thing left after years of brewing. The product uses Rubin's reverse graphics to form a silhouette of a person's side face at the joint of the glass, adding artistic beauty to the practical function. The paper-plastic packaging on the front of the product adopts 100% recyclable, naturally degradable, non-toxic burning, reflecting the concept of low-carbon life and green environmental protection.
Investigación: The design emphasizes the concept of "time" and enhances the brand identity. The name of the product evokes spring, symbolizing a new beginning and vibrant scenery, while also conveying the brand concept of looking forward to spring and enjoying the present. The product meets the needs of the current era, and can generate strongly correlated material interaction with users, thus improving users' understanding. The overall design conveys the concepts of cherishing time, communicating with people, and looking forward to spring, which helps to promote social harmony and stability. In addition to practical functions, the product also has aesthetic value and artistic collection value.
Inspiración: The product conveys the closeness and necessity of interpersonal relationships through various design languages. The use of Rubin's reverse pattern at the connection of glass forms a silhouette of a person's side face, as well as the two opposite faces at the bottom, as if in a conversation within the constraints of time and space, both of which mean that people are destined through social interaction, blending and connecting with each other. The name of the product evokes spring, symbolizing a new beginning and vibrant scenery, while also conveying the brand concept of looking forward to spring and enjoying the present.
Duración del Proyecto: The project started in March 2023 in China and finished in June 2023 in China, and will be exhibited in China in August 2023.
Flujo de Operación: The product is composed of two bottles of small capacity and different degrees, whether drinking alone or drinking together, are suitable for achieving a tipsy state and not excessive. According to the consumer's habits and preferences, the glass design is also divided into two different capacities to promote healthy, moderate drinking. People are destined by sharing, blending and connecting with each other. The social attributes of the product connect people and narrow the distance between hearts.
Miembros del Equipo: Mr.Dong Jinghong
Mr.Huang Yangzhong
Mr.Li Wei