China Merchants Diseño Interior de Sucursal Bancaria de Shenzhen Scene Aesthetic Design Co., Ltd

El diseño China Merchants Diseño Interior de Sucursal Bancaria de Shenzhen Scene Aesthetic Design Co., Ltd es un ganador altamente estimado del prestigioso 2023 A' Design Award de Hierro en la categoría de competición Diseño de Espacios Interiores y Exposiciones.

HierroInterior· 2023

China Merchants Diseño Interior de Sucursal Bancaria

de Shenzhen Scene Aesthetic Design Co., Ltd

Cliente: China Merchants Bank

Ganador del A' Design Award de Hierro en la Categoría Interior

13,155

Ganador de Premio Verificado

Verificar Estado del Premio para #142304

Ver en A' Design Award Nota de Prensa Insignia del Premio

Colores

El Diseño

Acerca de China Merchants Diseño Interior de Sucursal Bancaria

China Merchants es un diseño interior de sucursal bancaria realizado en Shenzhen, China. El espacio de 870 metros cuadrados se divide en áreas funcionales destinadas a la atención comercial, la espera y el entretenimiento, todas ellas irradiando desde una zona de descanso integrada central. El cuadrado, forma empleada en las ventanas de la arquitectura clásica china, se toma como núcleo visual para expresar estabilidad y apertura. La madera, el cuero, el vidrio y una iluminación con temperatura de color de 5500K se combinan con bordes negros y los colores de la marca para conformar un ambiente sereno. La sucursal se concibe como un lugar para la socialización y el ocio cotidianos.

El Reconocimiento

Acerca del A' Design Award de Hierro

China Merchants Diseño Interior de Sucursal Bancaria ha ganado el A' Design Award de Hierro, un reconocimiento prestigioso concedido a buenos diseños que cumplen los requisitos profesionales e industriales que se esperan de creaciones bien diseñadas. Los ganadores de Hierro demuestran gran habilidad, alta especialización, comprensión experta y capacidad creativa de sus creadores. Se espera que China Merchants Diseño Interior de Sucursal Bancaria sea una creación muy apreciada, admirada y querida, práctica e innovadora. Este diseño ganador del A' Design Award de Hierro integra las mejores prácticas del sector y tiene características técnicas competentes unidas a conocimiento práctico y talento. China Merchants Diseño Interior de Sucursal Bancaria es respetado por su minuciosidad y está concebido para aportar mejoras en la calidad de vida que ayudan a hacer del mundo un lugar mejor.

Detrás del Diseño

Kit de Prensa

Créditos, miembros del equipo y detalles técnicos proporcionados por el diseñador.

Propiedades Únicas: This is a new modernized branch for China Merchants Bank, whose design language is themed on technology and humanity. Based on the concept of openness and inclusiveness, both the materials and the design techniques adopted show affinity to bridge the estrangement between customers and the interior space. To highlight the basic service attributes, it is divided into several functional areas to cover various usages, making it a place for daily socializing and leisure, rather than just trading.
Dimensiones y Embalaje: 870㎡
Etiquetas: Store Identity Design, Functionally Based Space Division, Openness and Inclusiveness, The Design Language Combining technology, humanity and future
Tecnología de Producción: Lighting, colors and materials are important to the interior visual effect. The project combines wood, leather, glass and lighting harmoniously, paired with the black borders and the contrasting brand colors, to create a cozy and soothing ambiance. In the detail design, the grains of wood and leather adopted exude a special tone, which echos the lighting of 5500K color temperature to form a relaxing space for people to enjoy communication, thus interpreting the theme of technology and humanity.
Desafío de Diseño: The project combines many functional areas such as business reception, waiting and entertainment, all of which radiate from the central integrated rest area. It not only marks the transformation of a modern bank branch to an intelligent, ecological and cosy one, but also represents the innovative application of the futuristic high-tech design style. By shedding the serious and stiff stereotype of the traditional reception desk, it injects more humanized and leisure touch into the whole space.
Investigación: Banks are often taken as the places offering only financial services. Thediverse public needs drive banks to diversify service chains. This project takes a leap in the bank identity design to refresh customers via the innovative design that integrates technology, life and financial services. It stresses the social and service attributes, aiming to standardize the branches different in layouts, sizes and levels while retaining their individual characteristics via modular design.
Inspiración: In classical Chinese architecture, the window is often denoted by a square, which symbolizes security and stability. This geometric shape is conducive to building trust and maximizing space utilization, which provides inspiration for the identity design of the branch. Therefore, this project takes the square as the architectural core and the visual focus to build a reliable image, thus conveying its openness and friendliness to customers in both visual and mental ways.
Duración del Proyecto: The project design started in June 2020, and the construction was completed in Shenzhen, China in February 2021.
Flujo de Operación: The interior moving lines are optimized via a new spatial layout. As a distinctive signature of the project, the integrated rest area at the front lobby impresses customers with a friendly image at the very first sight, which contributes to higher brand memorability. This area also satisfies the needs for guidance, rest and service to improve customer experience and bridge the gap between customers and the interior environment, thereby enhancing user viscosity and attracting more customers.
Miembros del Equipo: Wendong Zhou,
LEE YOUNGBIN,
Jingfan Chen,
Shuidong He,
Qilin Yang