Gui Jiu Shi Jia Envasado de bebidas alcohólicas de Yunlin Dai and Weiliang Tao

El diseño Gui Jiu Shi Jia Envasado de bebidas alcohólicas de Yunlin Dai and Weiliang Tao es un ganador altamente estimado del prestigioso 2023 A' Design Award de Hierro en la categoría de competición Diseño de Envases.

HierroEnvases· 2023

Gui Jiu Shi Jia Envasado de bebidas alcohólicas

de Yunlin Dai and Weiliang Tao

Cliente: Jiangsu Yanghe Distillery Co., Ltd

Ganador del A' Design Award de Hierro en la Categoría Envases

14,715

Ganador de Premio Verificado

Verificar Estado del Premio para #142245

Ver en A' Design Award Nota de Prensa Insignia del Premio

Colores

El Diseño

Acerca de Gui Jiu Shi Jia Envasado de bebidas alcohólicas

Gui Jiu Shi Jia es un diseño de envase para un licor chino baijiu. La botella es cuadrada en su parte frontal, mientras que la vista superior combina formas cuadradas y redondas. La forma alude a una idea cultural que une principios firmes con un pensamiento flexible. La etiqueta luce un motivo batik de aves de bienvenida procedente de Guizhou, un símbolo tradicional de hospitalidad. La botella se acaba mediante pulverización, horneado y cepillado, y el cuello está recubierto de cuero. La caja emplea papel especial, tablero de fibra, lámina de plata y señalización metálica. Un sistema de cuatro códigos refuerza la protección contra la falsificación.

El Reconocimiento

Acerca del A' Design Award de Hierro

Gui Jiu Shi Jia Envasado de bebidas alcohólicas ha ganado el A' Design Award de Hierro, un reconocimiento prestigioso concedido a buenos diseños que cumplen los requisitos profesionales e industriales que se esperan de creaciones bien diseñadas. Los ganadores de Hierro demuestran gran habilidad, alta especialización, comprensión experta y capacidad creativa de sus creadores. Se espera que Gui Jiu Shi Jia Envasado de bebidas alcohólicas sea una creación muy apreciada, admirada y querida, práctica e innovadora. Este diseño ganador del A' Design Award de Hierro integra las mejores prácticas del sector y tiene características técnicas competentes unidas a conocimiento práctico y talento. Gui Jiu Shi Jia Envasado de bebidas alcohólicas es respetado por su minuciosidad y está concebido para aportar mejoras en la calidad de vida que ayudan a hacer del mundo un lugar mejor.

Detrás del Diseño

Kit de Prensa

Créditos, miembros del equipo y detalles técnicos proporcionados por el diseñador.

Propiedades Únicas: The product is created to reflect the "Gui" cultural system which echoes the "noble" culture in pattern, shape and colour. The bottle label is designed with the most representative "batik welcoming bird" pattern in Guizhou, which means welcoming guests. The bottle-shaped design is square with circle, which corresponds to the inner spirit of "Gui" culture; the unique product philosophy and quality of the product are fully demonstrated.
Dimensiones y Embalaje: Bottle:192mm x 110 mm x 62mm
Box:145 mm x 78mm x 260mm
Etiquetas: crafts, Baijiu, spirit, packaging, art
Tecnología de Producción: The product has been continuously polished to achieve a breakthrough in the high combination of design, technology and craftsmanship.
Cover: split digital correlation cover; spraying and coating; leather-covered neck sleeve
Bottle: increased sense of volume; spraying, baking and brushing design.
Box: special paper, fiber board, A-grade positive double gray, silver foil inner sticker, metal signage, flocked EVA, craft: UV, screen printing, bronzing.
Desafío de Diseño: Focused on "high-end, value-added, fashion, and experience", breakthroughs have been achieved in smart anti-counterfeiting and application of new structures and processes. The brand is supported by various aspects such as "Yanghe Blue, Dream Drop, high-end quality, unique 550ml capacity, intelligent anti-counterfeiting and new patented technology" to create product uniqueness and differentiation.
Investigación: It satisfies people's pursuit of more refined and high-end life, and at the same our brand “Guijiu Shijia” pursues excellence in inheriting ethnic cultures and exhibits sensible and vivid features of Guizhou. We, through invisible ways, define the philosophy of “Gui”. "Gui", literally meaning “expensive”, “dear” or “aristocratic”, highlights the introverted, quiet, gentle and honest beauty of "Chinese Gui culture" from the inside out. Consumer recognition of the product's packaging, quality and branding, as well as our continuous polishing of the product, has provided it with sustainable development.
Inspiración: The Tao Te Ching says: the highest good is like water, for water benefits the ten thousand things without striving. It settles in places that people avoid and so is like the Tao. Under its inspiration, the front of the bottle is shaped square, but from the perspective of the top, squareness and roundness are harmoniously applied with each other. Squareness is the principle of life, or to be firm on the rules; roundness refers to the wisdom of life or to be flexible on issues. In a word, squareness and roundness is like the universe, heaven and earth or life, containing profound philosophy and mystery. A perfect product can only be created if you understand and know the law of all things.
Duración del Proyecto: 2021-November.2022,Nanjing,Jiangsu
The project started in Novermber 2021 in Nanjing,Jiangsu and finished in November 2022, Nanjing, Jiangsu.
Flujo de Operación: The product Gui Jiu Shi Jia uses the four-code correlation technology, enhancing from outside to inside layer by layer. The four-in-one anti-counterfeiting technology, boosting the split structure, is the most sophisticated technology that the industry has patented. To do a more powerful fight against manufacturing and marketing the fake, to protect the rights of the brand and make users more assured. At the meantime, the high-end appearance of the product and its profound connotation demonstrate the status and taste of users.
Miembros del Equipo: Liandong Zhang、Huashuang Liu、Zhaoxin Zhu