Audemars Piguet Diseño de interiores de museo de Atelier Brueckner

El diseño Audemars Piguet Diseño de interiores de museo de Atelier Brueckner es un ganador altamente estimado del prestigioso 2022 A' Design Award de Oro en la categoría de competición Diseño de Espacios Interiores y Exposiciones.

OroInterior· 2022

Audemars Piguet Diseño de interiores de museo

de Atelier Brueckner

Cliente: Audemars Piguets

Ganador del A' Design Award de Oro en la Categoría Interior

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El Diseño

Acerca de Audemars Piguet Diseño de interiores de museo

Musée Atelier Audemars Piguet es un interior museístico creado para una manufactura relojera suiza. La exposición abarca 1.100 metros cuadrados y se ubica en Le Brassus, Suiza, el pueblo donde se fundó la empresa. Los visitantes recorren un itinerario fluido en espiral con una narración compuesta, y cada capítulo posee su propio lenguaje de diseño. Esculturas, autómatas e instalaciones cinéticas aportan ritmo a la exposición, que se vincula visualmente con el paisaje circundante. Los reflejos y las sombras cambian según la hora del día y la estación del año.

El Reconocimiento

Acerca del A' Design Award de Oro

Audemars Piguet Diseño de interiores de museo ha ganado el A' Design Award de Oro, un reconocimiento inmensamente prestigioso concedido a diseños de primera categoría, maravillosos y sobresalientes. Los ganadores de Oro son creaciones sumamente innovadoras, visionarias y glamorosamente deslumbrantes que reflejan el prodigio, la sabiduría y la destreza de sus diseñadores. Se espera que Audemars Piguet Diseño de interiores de museo sea una invención muy elogiada, pionera y monumental que aporta un valor sin precedentes. Este diseño ganador del A' Design Award de Oro es un proyecto espectacular y respetado que beneficia enormemente y hace avanzar las fronteras del arte, la ciencia, el diseño y la tecnología. Audemars Piguet Diseño de interiores de museo crea intensos sentimientos de deseo, despierta la pasión, fomenta la creatividad y nos fascina.

Detrás del Diseño

Kit de Prensa

Créditos, miembros del equipo y detalles técnicos proporcionados por el diseñador.

Propiedades Únicas: The Musee Atelier Audemars Piguet immerses visitors in the Swiss watch manufacturers past, present and future. It is situated in the historical location where the company was established: the small village of Le Brassus. In the exhibition, reflections and shadows combine to create a spectacle in which the course of time is inscribed. Visitors experience the route as a flowing continuum with a composed narration where each chapter has its own design language.
Dimensiones y Embalaje: The exhibition area is 1,100 sqm.
Etiquetas: Watch, Audemars, Piguets, craftmanship, luxury
Tecnología de Producción: Optically flowing transitions characterise the exhibition. Depending on the time of day and the season, the overall impression changes. Reflections and shadows combine to create a spectacle in which the course of time is inscribed. Visitors experience the rhythmically flowing route as a flowing continuum with a composed narration. Each chapter has its own design language and is introduced by an interlude, a mechanical sculpture or an artistically designed display item.
Desafío de Diseño: Premium Swiss watchmaker Audemars Piguet stands for meticulous precision, use of the highest quality materials and the best craftmanship. These values were translated into the spacial design and the visitor experience. Creating these innovative concepts and bringing them to life is not only a magical process, but also requires a lot of preparation: from floorplans and renderings to models and planning of technical details.
Investigación: The scenography of the museum shows the milestones of the brands development and related technical innovations as well as the entire design process. This starts from the origins of watch making in the Vallee de Joux, passes over the escapements and the complications by putting emphasis on the Royal Oak series.
Inspiración: The visitors immerse the Swiss watch manufacturers past, present and future. In the exhibition, reflections and shadows combine to create a spectacle in which the course of time is inscribed. Visitors experience the route as a flowing continuum with a composed narration where each chapter has its own design language. The history of the company serves as a starting point of the narration. Visitors travel through the building as they would through the spring of a timepiece.
Duración del Proyecto: The Musee Atelier Audemars Piguet is situated in the historical location where the company was established: the small village of Le Brassus, Switzerland. It was finished in June 2020.
Flujo de Operación: The scenography offers a diverse experience of watchmaking with crescendos, highpoints and contemplative moments. Various sculptures, automata and kinetic installations give rhythm to the exhibition, which is optically linked to the surrounding landscape.
In the heart of the spiral, visitors approach the Complications. They are demonstrated by mechanical installations and give visitors a feeling about the complexity of the watch mechanisms. Eight watches with Grande Complications are placed around the Universelle, the most complicated watch that Audemars Piguet has ever created.
Miembros del Equipo: Wassim Melki
Sungha Kim
Créditos de Imagen: General Planning, Exhibition Design, Scenography, Graphic Design: ATELIER BRÜCKNER

Light Planning with: LDE Belzner Holmes

Media Planning with: medienprojekt p2

Architecture: BIG Bjarke Ingels Group

Photography: Giovanni Emilio Galanello

Illustrator: Benjamin Guschlbauer