Rely on Hydrogen Identidad Corporativa de Guangzhou Cheung Ying Design Co. Ltd.

El diseño Rely on Hydrogen Identidad Corporativa de Guangzhou Cheung Ying Design Co. Ltd. es un ganador altamente estimado del prestigioso 2022 A' Design Award de Bronce en la categoría de competición Diseño Gráfico, Ilustración y Comunicación Visual.

BronceGráfico· 2022

Rely on Hydrogen Identidad Corporativa

de Guangzhou Cheung Ying Design Co. Ltd.

Cliente: Guangzhou Cheung Ying Design Co., Ltd.

Ganador del A' Design Award de Bronce en la Categoría Gráfico

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Colores

El Diseño

Acerca de Rely on Hydrogen Identidad Corporativa

Rely on Hydrogen es una identidad corporativa creada para una empresa que desarrolla productos de cuidado de la salud a base de agua hidrogenada. El logotipo se construye a partir de caracteres chinos, inspirados en las líneas de circuito del producto y en los gráficos tradicionales chinos del hexagrama del agua. El grosor de los caracteres y la inclinación de los trazos se unifican, de modo que las formas se mantienen claras y equilibradas. Las líneas inclinadas y las esquinas redondeadas otorgan a la identidad un carácter sereno y moderno. El gris extremo y el amarillo brillante son los colores principales. La identidad está desarrollada en formato vectorial para impresión, medios digitales y espacios interiores.

El Reconocimiento

Acerca del A' Design Award de Bronce

Rely on Hydrogen Identidad Corporativa ha ganado el A' Design Award de Bronce, un reconocimiento sumamente prestigioso concedido a diseños sobresalientes que se distinguen por su creatividad, ingenio y astucia. Los ganadores de Bronce son artefactos ampliamente hábiles y sorprendentemente creativos que acreditan la vasta experiencia, imaginación e ingeniosidad de sus diseñadores. Se espera que Rely on Hydrogen Identidad Corporativa sea un objeto muy apreciado, admirado y querido, notablemente profesional e innovador. Este diseño ganador del A' Design Award de Bronce incorpora las mejores prácticas del arte, la ciencia, el diseño y la tecnología, y es excelente por su atención al detalle. Rely on Hydrogen Identidad Corporativa satisface espléndidamente las necesidades, toca los deseos, encanta los sentimientos y atrae la curiosidad.

Detrás del Diseño

Kit de Prensa

Créditos, miembros del equipo y detalles técnicos proporcionados por el diseñador.

Propiedades Únicas: Due to the large visual difference in the glyph structure of the brand's Chinese name, in order to ensure the recognition quality and aesthetics of the text, the thickness of the Chinese characters and the inclination of the strokes were unified in the design and execution, so that the strokes of the Chinese fonts have a tight and appropriate structure and a uniform white color. Even, sloping lines convey the brand's aggressive attitude, while rounded corners convey gentleness and tolerance. The smooth and orderly lines make the overall vision more personal and fashionable, giving the brand new temperament and connotation.
Dimensiones y Embalaje: The logo and visual system are designed in vector format to make it suitable for different sizes of digital and printed media. In order to prevent the mis-production of any items, we have prepared a comprehensive brand logo guidelines manual.
Etiquetas: Logo, Branding, Visual Identity, Graphic Design, Interior Design
Tecnología de Producción: To create a consistent visual system, all the necessary PMS color codes were provided for printed and digital media. In addition, RAL equivalents of these colors and fabric colors were also selected for the interior space.
Desafío de Diseño: The key challenge was convincing clients to take a bolder design direction. Through many discussions, the client recognized the potential of the project and had the courage to go beyond the conservative culture of the industry. How to rationally arrange the new visual elements and space, so that the product can produce the best display effect in a limited space, to let the experiencer have a deeper understanding of the brand from all aspects.
Investigación: The study found that as contemporary young people gradually become the main force of consumption, their attention to personalized health products is also increasing, and they understand the visual and cultural output of brands. Therefore, 'Rely On Hydrogen', which is deeply engaged in the fields of big health and hydrogen molecular medicine, needs to redefine the differentiated attributes of its brand identity to connect its past and future. And accept cultural differences in various regional markets to convey the brand's corporate culture and style.
Inspiración: Rely On Hydrogen is a high-tech enterprise focused on the field of biotechnology and aim at the R&D of hydrogen water health care products. After sufficient research, the brand logo is designed in the form of Chinese characters, inspired by the circuit lines of the product and the traditional Chinese water hexagram graphics. In the creative execution, the commonality of 'lines' between each other is extracted and visually integrated to create a visual system with brand attributes and personality.
Duración del Proyecto: The project started in March 2021 in Guangzhou and finished in May 2021 in Guangzhou, and was exhibited in June 2021 in Guangzhou.
Flujo de Operación: The new brand colors have also been carefully selected, with extreme gray and bright yellow as the main colors, injecting a touch of warmth into the brand, which reflects the protection the product brings to consumers, and intuitively shows the company's vision and culture. The new brand image runs through the plane vision and space display with 'lines', and its line tension with a certain degree of expansion not only balances and coordinates all areas of the exhibition hall, but also allows a more complete interpretation of the new brand concept and visual extension.
Miembros del Equipo: Creative Director: Zhiji Dong
Designer: Lu Gu