Before the Midnight Hour Ilustraciones De Muebles de Martin Reznik

El diseño Before the Midnight Hour Ilustraciones De Muebles de Martin Reznik es un ganador altamente estimado del prestigioso 2022 A' Design Award de Oro en la categoría de competición Diseño Gráfico, Ilustración y Comunicación Visual.

OroGráfico· 2022

Before the Midnight Hour Ilustraciones De Muebles

de Martin Reznik

Cliente: Martin Reznik Illustration

Ganador del A' Design Award de Oro en la Categoría Gráfico

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Colores

El Diseño

Acerca de Before the Midnight Hour Ilustraciones De Muebles

Una serie de ilustraciones en blanco y negro encargadas por Marc Krusin y que presentan sus diseños de muebles más destacados para Knoll y Desalto. Inspirado en los cómics y el cine negro, el proyecto rompe las convenciones de la ilustración de muebles al llevar la narrativa a las escenas, el uso de una perspectiva exagerada y una estética noir melancólica. La falta de presencia humana y los objetos dispersos agregan un elemento de misterio y suspenso a la historia, mientras que el protagonista se revela en un final sorprendente. Todas las imágenes fueron dibujadas digitalmente en Adobe Photoshop usando la tableta Wacom Cintiq.

El Reconocimiento

Acerca del A' Design Award de Oro

Before the Midnight Hour Ilustraciones De Muebles ha ganado el A' Design Award de Oro, un reconocimiento inmensamente prestigioso concedido a diseños de primera categoría, maravillosos y sobresalientes. Los ganadores de Oro son creaciones sumamente innovadoras, visionarias y glamorosamente deslumbrantes que reflejan el prodigio, la sabiduría y la destreza de sus diseñadores. Se espera que Before the Midnight Hour Ilustraciones De Muebles sea una invención muy elogiada, pionera y monumental que aporta un valor sin precedentes. Este diseño ganador del A' Design Award de Oro es un proyecto espectacular y respetado que beneficia enormemente y hace avanzar las fronteras del arte, la ciencia, el diseño y la tecnología. Before the Midnight Hour Ilustraciones De Muebles crea intensos sentimientos de deseo, despierta la pasión, fomenta la creatividad y nos fascina.

Detrás del Diseño

Kit de Prensa

Créditos, miembros del equipo y detalles técnicos proporcionados por el diseñador.

Propiedades Únicas: Series of illustrations commissioned by furniture designer Marc Krusin for the promotional use on his website and across social media channels and featuring his most prominent furniture designs for Knoll and Desalto. The project brakes the conventions of furniture illustration by bringing a narrative to the scenes, use of exaggerated perspective and a film noir aesthetic. The lack of human presence and scattered objects add an element of mystery. The protagonist is revealed in a surprise ending.
Dimensiones y Embalaje: The illustrations are mainly used in a digital format online, but they were also designed with art print production in mind. Each square illustration is drawn on 500 x 500mm digital canvas.
The images were later combined into a large poster (500 x 700mm) and reproduced as a limited edition screen print.
Etiquetas: illustration, furniture, noir, interior design, comics, digital art, black and white, drawing, architecture, graphic
Tecnología de Producción: Each illustration was drawn in pen and ink on paper and once approved by the client it was redrawn digitally. I used Adobe Illustrator to construct the furniture and interiors accurately and then Photoshop to apply textures, light and draw other elements using Wacom Cintiq tablet. The images were rendered using black only to recreate film noir aesthetic.
Desafío de Diseño: The client was against any human figures in the scenes, but I could not help but wonder about the smoker missing from the first image. I felt his appearance was important to the story. His silhouette is revealed in an extended version of the 4th illustration, but only as a scroll option on an Instagram post. The client thought this elegant solution added an element of surprise and closure to the story.
Each image needed different cropping options to accommodate various socials and screen formats.
Investigación: Since I have never illustrated furniture before I made few initial sketches based on an online research of the industry trends, but these came out quite dull and rigid. I was not happy with them at all. I decided to go a different way and focus on style and narrative instead. From then on the research involved my favourite films and comic books, noir genre in particular. I decided to recreate its moody atmosphere in my series. The style also justifies unconventional framing of the furniture.
Inspiración: Main inspiration for this project were comics and classic French noir cinema. The concept for the first illustration came from a reference photo I received from the client, which was a shot of a chair from behind and at a very low angle. It was very unusual and sparked loads of questions in my head. Being a fan of detective stories I decided to follow this approach in the layout of the image. The first image was crucial in setting the tone for the whole series.
Duración del Proyecto: The series was posted on Instagram and LinkedIn starting February 2021 and these posts are still active. The hero banners on client's website run for about 8 months, nearly till the end of 2021.
Flujo de Operación: The project was initially published on Instagram. The illustrations were posted in regular time intervals. Main interaction with the story comes with the 4th and last illustration, where the viewer is encouraged to reveal the protagonist (the smoker) by using the scroll option on the Instagram post.
The unusual approach to furniture illustration in these series ensures the greater impact on the viewers arousing their curiosity about the products and the brand itself.
Créditos de Imagen: All illustrations: Martin Reznik, 2021