Baidu for the Elderly Aplicación móvil de Baidu Meux

El diseño Baidu for the Elderly Aplicación móvil de Baidu Meux es un ganador altamente estimado del prestigioso 2022 A' Design Award de Bronce en la categoría de competición Diseño Móvil.

BronceMóvil· 2022

Baidu for the Elderly Aplicación móvil

de Baidu Meux

Cliente: baidumeux,Baidu Online Network Technology (Beijing) Co., Ltd

Ganador del A' Design Award de Bronce en la Categoría Móvil

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El Diseño

Acerca de Baidu for the Elderly Aplicación móvil

Baidu para Personas Mayores es una aplicación móvil que ofrece contenidos y servicios para usuarios de edad avanzada. La aplicación emplea un sistema de diseño adaptado a la edad, con tipografías de mayor tamaño, una disposición unificada del muro de contenidos, áreas táctiles ampliadas y un lenguaje sencillo. Todo el contenido puede leerse o escucharse. Los vídeos incluyen subtítulos inteligentes. La búsqueda por voz e imagen permite a los usuarios mayores buscar hablando o tomando una fotografía. La síntesis de voz puede utilizar grabaciones de las voces de familiares para leer los textos en voz alta. La aplicación funciona en los sistemas Android e iOS.

El Reconocimiento

Acerca del A' Design Award de Bronce

Baidu for the Elderly Aplicación móvil ha ganado el A' Design Award de Bronce, un reconocimiento sumamente prestigioso concedido a diseños sobresalientes que se distinguen por su creatividad, ingenio y astucia. Los ganadores de Bronce son artefactos ampliamente hábiles y sorprendentemente creativos que acreditan la vasta experiencia, imaginación e ingeniosidad de sus diseñadores. Se espera que Baidu for the Elderly Aplicación móvil sea un objeto muy apreciado, admirado y querido, notablemente profesional e innovador. Este diseño ganador del A' Design Award de Bronce incorpora las mejores prácticas del arte, la ciencia, el diseño y la tecnología, y es excelente por su atención al detalle. Baidu for the Elderly Aplicación móvil satisface espléndidamente las necesidades, toca los deseos, encanta los sentimientos y atrae la curiosidad.

Detrás del Diseño

Kit de Prensa

Créditos, miembros del equipo y detalles técnicos proporcionados por el diseñador.

Propiedades Únicas: China is facing serious aging problems. Baidu App for the Elderly provides rich content and services for the elderly. It also provides a systematic, age-friendly design which is convenient for the users to read and listen contents, and use the app. In combination with different tools and AI technologies such as voice and image synthesis, the app offers abundant services for the elderly to help them enrich life, enjoy digital services, and keep up with the digital era.
Dimensiones y Embalaje: Baidu App for the Elderly has a great ability to adapt to both Android and iOS systems.
Etiquetas: UX, the Elderly, Age-friendly, AI, Online Service
Tecnología de Producción: Baidu has abundant accumulation of AI technology. Based on its AI algorithm, the app offers personalized contents that meet the elderly's interests. Videos with intelligent subtitles help the elderly acquire information easily. By voice synthesis, the elderly can record family members' voices to broadcast texts which can bring emotional companionship to them and solve dyslexia and visual fatigue. Voice and image search help them search by saying or taking photos.
Desafío de Diseño: The biggest challenge is that there are neither related aging design standards nor apps that designed for the elderly in the industry. Therefore, after systematic research, we designed an age-friendly information structure and layout that simplify the operation of the app, which makes the elderly not only willing to use, but also can easily handle it. We also cooperated with CSIA to formulate China's first age-friendly design standard, which will be applied to more and more elderly products.
Investigación: We had questionnaires and interviews to build a comprehensive understanding of demands of elderly people deeply. The elderlies are facing physiological function degradation and emotional loneliness. But the existed products only solve basic experience problems by increasing the font size and simplifying complex functions. Through the usability test and eye-tracking experiment, we designed the age-friendly design system. It is combined with AI technologies to meet emotional demands of the elderly.
Inspiración: The aging population has reached 264 million in China. However, there are few APPs are specifically designed for the elderly to meet their demands. Firstly, the elderly cannot get information and services equally because of the degradation in vision, hearing, and cognition. Secondly, they are forced to become empty nesters because the young moved to big cities for opportunities. Older people are vulnerable to loneliness. Therefore, Baidu takes social responsibility and developed the app.
Duración del Proyecto: The project started in December 2020 and debuted in China in January 2021, it is still going. The team members were based in Beijing, China.
Flujo de Operación: All the contents can be both read and listened. Unified feed layout and enlarged touch area enable the elderly to use the app with simple gestures. Voice input and image input methods increase user experience. Larger fonts improve dyslexia. Simpler and straightforward copywriting makes the functions easier to understand. All these systematic, elderly-oriented designs make the app easy to read, listen to, operate, and understand.
Patentes: patented.ZL201510535732.5.Baidu Online Network Technology (Beijing) Co., Ltd.2015, patented.JP6785921..Baidu Online Network Technology (Beijing) Co., Ltd.2020,patented.US10199036b2.Baidu Online Network Technology (Beijing) Co., Ltd.2019
Copyrights belong to Baidu Online Network Technology (Beijing) Co., Ltd，2021
Miembros del Equipo: Dou Shen，Yujie Shi, Xuan Li, Xiaojun Yu, Lei Zhao, Tianci Li, Xinrui Guo, Bo Ye
Créditos de Imagen: Copyrights belong to Baidu Online Network Technology (Beijing) Co., Ltd，2021