Amaro La Tienda De Estilo De Vida de Leticia Nobell

El diseño Amaro La Tienda De Estilo De Vida de Leticia Nobell es un ganador altamente estimado del prestigioso 2022 A' Design Award de Plata en la categoría de competición Diseño de Espacios Interiores y Exposiciones.

PlataInterior· 2022

Amaro La Tienda De Estilo De Vida

de Leticia Nobell

Cliente: Amaro

Ganador del A' Design Award de Plata en la Categoría Interior

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Colores

El Diseño

Acerca de Amaro La Tienda De Estilo De Vida

Las nuevas tiendas físicas Amaro reflejan una marca de estilo de vida de destino, conectando a las mujeres con la moda, el diseño, la tecnología, la belleza y el bienestar en diferentes categorías dentro de un diseño fluido. Las curvas y líneas femeninas de una mujer, la sencillez en las materias primas y la integración de la naturaleza inspiraron este diseño, donde el cliente se sentirá bienvenido y entretenido en un espacio a la vez minimalista y rico, tecnológico y acogedor. moderno y cálido, convirtiendo los opuestos en complementos.

El Reconocimiento

Acerca del A' Design Award de Plata

Amaro La Tienda De Estilo De Vida ha ganado el A' Design Award de Plata, un reconocimiento extraordinariamente prestigioso concedido a diseños de gama alta, magníficos e impresionantes. Los ganadores de Plata son obras tremendamente brillantes y sumamente creativas que ilustran la destacada experiencia, el talento y la agudeza de sus diseñadores. Se espera que Amaro La Tienda De Estilo De Vida sea una obra maravillosa y emblemática, notablemente profesional y profundamente innovadora. Este diseño ganador del A' Design Award de Plata es una invención muy notable y admirada que beneficia y hace avanzar las fronteras del arte, la ciencia, el diseño y la tecnología. Amaro La Tienda De Estilo De Vida es una creación enormemente envidiada que evoca deseos, aporta sentimientos positivos y despierta asombro y admiración.

Detrás del Diseño

Kit de Prensa

Créditos, miembros del equipo y detalles técnicos proporcionados por el diseñador.

Propiedades Únicas: Amaro is a Retail Tech brand founded in Brazil in 2012, initially focused in women apparel. Since 2020 it became a lifestyle destination brand that offers several categories including fashion apparel, beauty, home and kids. The new physical stores had to reflect this new positioning by bringing the brand destination closer to its costumers. As the clients walk through the store, they are invited to discover what is next, as the design keeps changing and reinventing the space, with several Instagrammable moments, transforming a simple shopping experience into entertainment.
Dimensiones y Embalaje: Total floor area is 1300 square meters
Etiquetas: Retail, Mega Store, Fashion, Beauty, Design, Apparel, Home, Kids
Tecnología de Producción: The concept needed to reflect beauty, simplicity and flexibility. We chose raw and clean materials such as concrete, terrazzo, wood, and metal. For the Beauty category we created an interesting texture by using recyclable PVC tubes painted in pink, which hide the display structure. The furniture is light, allowing VM team to change the layout when needed. AMARO is a tech brand, constantly evolving and changing, so it is important that the store design reflects that characteristic as well.
Desafío de Diseño: The biggest challenge of this project was to create a concept that would be able to communicate the new AMARO positioning as a destination lifestyle brand, including different categories. The new design would have to attract and impress all kinds of women, with different ages and from different cities. Brazil is a very diverse country so we wanted to create unique areas that would reflect the architecture or vibe of the city in which the project is located, providing personality to each new store.
Investigación: We wanted to design a store that would inspire the modern women, with clean feminine lines and curves, in an entertaining and charming space. We based our research in stories of inspiring women, that were able to influence the concept with their personal taste for fashion, design and art.
Inspiración: Fashion, Design, Technology, Comfort, Wellness, Women, Beauty, Power, those were the inspirational words echoing in our heads when we started to think about the new Design Concept for AMARO, a lifestyle destination brand, including 10 new mega stores. The curves and feminine lines of a woman, the simplicity in raw materials, and shades of pink, inspired us to create, an interesting and fluent design, where the brand's consumer would feel welcome and entertained in a space that is, at the same time, minimalist and rich, tech and cozy, modern and warm, turning opposites into complements.
Duración del Proyecto: The project duration was 6 months, since the beginning of the design concept on January 2021 until the opening date on July 2021. The Location of this first mega store is Recife, PE Brazil.
Flujo de Operación: The design has allowed large pathways and a fluent open plan so the customer can walk through all the different areas and sections in the store. Tablets in the fitting rooms and self check out points give the customer freedom and autonomy throughout the shopping experience.
Miembros del Equipo: Creative Director / Designer: Leticia Nobell
Architects: Marcos Bertelli, Maria Fernanda Ornelas
Créditos de Imagen: Images # 1-5: Photographer Adriano Rodrigo Barreto Cardoso