Xiaofengtan Liquor Envasado para licor de Zhu Hai and Fang Jian

El diseño Xiaofengtan Liquor Envasado para licor de Zhu Hai and Fang Jian es un ganador altamente estimado del prestigioso 2022 A' Design Award de Bronce en la categoría de competición Diseño de Envases.

BronceEnvases· 2022

Xiaofengtan Liquor Envasado para licor

de Zhu Hai and Fang Jian

Cliente: Zhu Hai, Fang Jian

Ganador del A' Design Award de Bronce en la Categoría Envases

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Ganador de Premio Verificado

Verificar Estado del Premio para #131479

Ver en A' Design Award Nota de Prensa Insignia del Premio

Colores

El Diseño

Acerca de Xiaofengtan Liquor Envasado para licor

Xiaofengtan es el packaging de un licor chino de alta gama. La forma de la botella se inspira en las jarras de cerámica utilizadas tradicionalmente en China para conservar el licor, reinterpretadas en una silueta sencilla acorde con el gusto contemporáneo. El cuerpo redondeado se adapta a la palma de la mano, lo que facilita el agarre y ayuda a evitar que la botella resbale. El tapón dorado presenta líneas corrugadas verticales y se abre con facilidad. Unos puntos dorados crean una textura tanto en la botella como en la caja cúbica compacta, que mide 130 por 130 por 135 milímetros. La caja está fabricada con papel degradable y su tamaño reducido disminuye el consumo de material.

El Reconocimiento

Acerca del A' Design Award de Bronce

Xiaofengtan Liquor Envasado para licor ha ganado el A' Design Award de Bronce, un reconocimiento sumamente prestigioso concedido a diseños sobresalientes que se distinguen por su creatividad, ingenio y astucia. Los ganadores de Bronce son artefactos ampliamente hábiles y sorprendentemente creativos que acreditan la vasta experiencia, imaginación e ingeniosidad de sus diseñadores. Se espera que Xiaofengtan Liquor Envasado para licor sea un objeto muy apreciado, admirado y querido, notablemente profesional e innovador. Este diseño ganador del A' Design Award de Bronce incorpora las mejores prácticas del arte, la ciencia, el diseño y la tecnología, y es excelente por su atención al detalle. Xiaofengtan Liquor Envasado para licor satisface espléndidamente las necesidades, toca los deseos, encanta los sentimientos y atrae la curiosidad.

Detrás del Diseño

Kit de Prensa

Créditos, miembros del equipo y detalles técnicos proporcionados por el diseñador.

Propiedades Únicas: SANVINGA Xiaofengtan is a high-end Jiang-flavored liquor, whose body derives from the ceramic liquor jar commonly used by the Chinese. It impresses with a compact cube packaging, which, together with the bottle body, is decorated by texture formed by golden dots, echoing with each other, while the main color, orange, provides a strong sense of integrity and association.
Dimensiones y Embalaje: 130mm x130mm x135mm
Etiquetas: Reshape ceramic liquor jar, orange color, compact cube packaging, innovative appearance, resource-saving design.
Tecnología de Producción: By optimizing the bottle body and packaging, its size has been greatly reduced. Furthermore, the compact cube packaging is made of degradable paper which reduces consumables and costs, and implements the concept of sustainable development. In addition, its personalized proportion is innovative among the posh yet lackluster traditional liquor packaging.
Desafío de Diseño: Being influenced by traditional ideology, the packaging of liquor is monotonous and homogeneous. How to break from this ideology is the challenge confronted by Xiaofengtan before it was designed. Inspired by ceramic liquor jars, it is groundbreaking because of its innovative packaging. The Chinese liquor culture contained in it has drawn attention of the society to traditional culture, thus inheriting and then carrying forward Chinese liquor culture.
Investigación: Liquor, for the Chinese, more than the taste, also means a kind of inheritance of the liquor culture of China. According to the study, liquor consumers commonly pursue high-end, personalized and quality liquor, while the traditional liquor cannot fully cater for their aesthetics and tastes. The brand-new packaging design of Xiaofengtan aims to blend traditional Chinese liquor culture on this base, which has showcased its confidence in Chinese culture.
Inspiración: Its body is derived from ceramic liquor jars commonly used for liquor storage by the Chinese, and has been reshaped in a simplistic style to make it different from spherical jars and more in line with the aesthetics of modern people. The name, Xiaofengtan, originates from Fengtan, a unique traditional Chinese liquor storage technology. What is contained in the jar is liquor, but what is carried on is the culture. It also symbolizes the indispensable sense of ceremony in Chinese wine culture.
Duración del Proyecto: Developed in Chengdu, China in February 2020 and unveiled in Guizhou, China in August 2020.
Flujo de Operación: The rounded bottle body is designed in line with ergonomics and can perfectly fit the shape of the palm of users , which is convenient for pickup and also prevents slip. The golden cap with vertical corrugated lines opens easily.
Miembros del Equipo: Hai Zhu
Jian Fang